Shaheer Ali

Shaheer Ali K. 𝐌𝐞𝐭𝐚 𝐀𝐝 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 Shaheer Ali K. - (- Performance-driven Digital Marketing Specialist with 2+ years of experience designing, managing, and optimizing Meta (Facebook/Instagram) advertising campaigns for eCommerce, beauty, and service-based industries. Proven track record in generating qualified leads, improving ROAS, and reducing CPA through targeted audience segmentation, funnel optimization, and A/B testing. Skilled in Facebook Ads Manager, Pixel tracking, Google Analytics, and creative content development to drive conversions and revenue growth. Adept at collaborating with cross-functional teams to align campaigns with sales goals while staying updated on industry trends and platform policies. WORK EXPERIENCE META ADS MANAGER | FREELANCE JAN 2025 – PRESENT Designed and executed Meta ad campaigns targeting B2B and service-based audiences, achieving measurable ROI gains. Built and optimized lead generation funnels to improve conversion rates and lead quality. Conducted audience research and segmentation to target decision-makers effectively. Managed budgets strategically, optimizing bids to reduce CPA while scaling leads. Produced and tested high-converting creatives (visuals, copy, video) aligned with audience pain points. Delivered detailed KPI reports, highlighting top-performing assets and campaign improvement areas. META ADS MANAGER | AYESHA O BEAUTY (AYESHA OMAR’S BRAND) FEB 2024 – DEC 2024 Created and optimized Meta Ads campaigns resulting in 5x increase in product sales Improved ROAS by 6.2x and reduced Cost Per Acquisition (CPA) by 40% using A/B testing Used Meta Ads Manager and Google Analytics to track conversions and user behavior Analyzed campaign metrics using Meta Ads Manager and Google Analytics Coordinated with the creative team to refresh ad visuals and messaging regularly DIGITAL MARKETING MANAGER | KAPACO NOV 2022 – JAN 2024 Led Meta and Google Ads campaigns for an eCommerce store, driving measurable sales growth. Implemented Facebook Pixel events to enhance tracking and remarketing precision. Conducted market research to refine audience targeting and campaign positioning. Increased organic traffic by 30% through advanced SEO and SEM strategies. DIGITAL MARKETING EXECUTIVE | AL-REYAN MARKETING PVT LTD DEC 2021 - OCT 2022 Executed digital lead generation strategies for the real estate sector through Facebook, Instagram, and Google Ads. Analyzed ad performance metrics to refine targeting and boost lead quality. Increased qualified leads by optimizing ad spend and audience segmentation. EDUCATION BS ACCOUNTING AND FINANCE [CGPA: 3.1] IQRA University, Islamabad | 2020 – Jul 2025 SKILLS & TOOLS Meta Advertising Expertise: Facebook & Instagram Ads, Pixel Setup, Conversion Tracking Lead Generation & Funnels: ROI-driven Campaigns, Retargeting Strategies, Landing Page Optimization Analytics & Optimization: Google Analytics, KPI Monitoring , A/B Testing Creative Development: Ad Copywriting, Visuals & Video Ads, Pain Point–Focused Messaging Audience Targeting: B2B Decision Maker Segmentation, Lookalike & Custom Audiences Tools & Platforms: Meta Business Suite, Facebook Ads Manager, Google Ads, Canva, Shopify Collaboration & Strategy: Sales Alignment, Budget Management, Performance Reporting