Shafique Gajdhar
Product Marketing | SaaS
A product marketing professional with a background in inbound marketing
and a total work experience of seven years. Focused on creating demand
for SaaS products with effective messaging and marketing programs that
speak to the end-user. Long-term advocate and enabler of collaboration in
cross-functional teams.
Experience
Sr. Manager: Product Marketing [02/2020 — present]
Karix (wholly owned subsidiary of Tanla Platforms Limited)
Responsibilities:
• Owned messaging, solutioning, and sales enablement for the entire
product portfolio.
• Build and execute the content strategy for the A2P messaging,
WhatsApp Business, and marketing automation products.
• Manage paid media spends on LinkedIn Ads, Google Ads, Display
Ads retargeting.
• Demand generation activities including Webinars, email marketing,
lead nurturing.
• Owned GTM, launch of Wisely (new product).
• Managed co-marketing activities with Facebook (for WhatsApp
Business) and Microsoft (for Wisely).
Product Marketing Manager [05/2018 — 01/2020]
CleverTap
Responsibilities:
• Responsible for launch and GTM of new features.
• Create awareness and drive adoption of CleverTap through content,
events, webinars, videos, and presentations.
• Define the positioning and messaging for the product and
professional services.
• Develop sales collateral and train the Sales organization on strategic
positioning and value proposition of the product.
• Managed the entire funnel for the US and EU region. Starting from
MQL, SQL to Opportunity and Revenue.
• Educate customers and prospects on new product features and best
practices to drive feature/product adoption.
• Strategize competitive displacement program through ABM that
generated USD 150K in revenue in the first 6 weeks and create
battlecards by understanding competitive landscape.
Inbound Marketing Specialist [07/2017 – 04/2018]
FusionCharts
Responsibilities:
• Conducted user interviews following the JTBD framework popularised
by Intercom.
• Developed content strategy for mid funnel high-intent-low-volume
keyword themes. Increased blog traffic by 60% from Sep to Feb,
Personal Info
Address
B-604, Mantri Serene,
Goregaon(E), Mumbai, India
Phone
-
E-mail-Date of birth-
LinkedIn
https://www.linkedin.com/in/s
hafiquegajdhar/
Twitter
https://twitter.com/ShafiqueG
ajdhar
Tools
Google Analytics
Marketo, HubSpot,
Salesforce,
MailChimp, Autoresponder,
Ahrefs, Moz, Semrush,
Spyfu, Majestic
Buzzsumo, MailShake,
MixMax, Google Ads,
LinkedIn Ads.
Education
Reforge - Advanced Growth
Strategy (Fall 2019): Program
on Building a Growth
Strategy
MBA - Marketing and
Operations Management,
IMT-Nagpur: CGPA 6.94
[2014]
Bachelor of Engineering,
Electronics and
Communication, MITM-Ujjain:
71.4%
[2011]
Experience
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sans paid efforts.
Email Marketing: Monthly newsletter to 28000+ customers and email
nurturing campaigns for the lead base.
Created gated content: eBook on dashboard design. Achieved the
first month's target of 300 downloads in 2 weeks.
Crafted the messaging for the product and worked on the new
website.
Managed Display Ads targeted at Developers. Collaborated with
syndicate Ad networks like BuySellAds, DeveloperMedia.
Owned SEO across all web properties of FusionCharts. Performed
regular site traffic analysis, site-audits to maintain the domain health.
Content Strategist [04/2015 – 06/2017]
WebEngage
Responsibilities:
• Built the entire content marketing strategy and implemented the same
from scratch.
• Owned Search Engine Optimisation for the website. Increased
Organic traffic by 3x on the content subdomain in six months.
• Crafted product messaging, value proposition, go-to-market strategy
for new products.
• Created 30+ bottom-of-the-funnel case-studies, eBooks, battle-cards,
use-case decks.
Techno Commercial Manager [03/2014 – 03/2015]
Hi-Tech Audio Systems Pvt. Ltd.
Responsibilities:
• Achieved annual target of 2 crore for Bose Professional Audio
Systems, RCF, and Harman.
• Built and managed channel partner network of 20 system integrators
and retailers.
