Shafeeq Ur Rehman

SHAFEEQ UR REHMAN CONTACT --Rawalpindi, Islamabad https://www.linkedin.com/in/ shafeeq-rehman-110b35203/ CORE COMPETENCIES App Store Optimization (ASO) for Google Play Keyword Research and Competitive Analysis Google Ads Campaign Management (Target ROAS, CPI) Data Analytics and Performance Tracking Interstitial Ads Strategy and Optimization Multilingual Localization for App Stores Cross-functional Team Collaboration Strong Communication and Problemsolving Skills ANALYTICS TOOLS Google keyword Planner Apptweak Sensor tower App Annie Appfollow.io ASOWorld LANGUAGE English Urdu Pashto ABOUT Summary: Results-driven ASO (App Store Optimization) Expert with 4 years of experience specializing in increasing app visibility, driving downloads, and improving ROI on the Google Play Store. Expertise in implementing data-driven strategies, optimizing metadata, managing Google Ads campaigns, and enhancing user engagement. Proven ability to execute successful ASO campaigns in highly competitive markets including the US, Korea, Japan, Brazil, and India. JOB EXPERIENCE ASO Specialist: JANBARK Company [2021] – [2023] Radiant Solutions Company [2023] – [2024] GinnieWorks Company [2024] – Spearheaded ASO strategies for multiple apps and games. Conducted in-depth keyword analysis to improve app ranking on the Google Play Store. Designed metadata (titles, descriptions, and tags) tailored to market-specific search trends. Managed targeted Google Ads campaigns for the apps/Games. Successfully implemented Target ROAS and CPI bidding strategies Monitored key metrics including eCPM and CPI to maximize revenue. Localized app listings for international markets, achieving significant user base growth in non-English-speaking regions. Collaborated with design and development teams to create compelling app previews and screenshots, enhancing conversion rates. EDUCATION Master Degree(MCS) from Virtual University of Pakistan(2020) Bachelor's Degree from Khyber-Pakhtunkhwa University Of Engineering & Technology Peshawar F.Sc from Wisdom Science College Chokara District Karak KhyberPakhtunkhwa Matric from Wisdom Science College Chokara District Karak KhyberPakhtunkhwa HOBBIES Love to Play & Watch Cricket , Football Computer Games Watch News & Current Affairs TV Channels Listening soft music & watch movies