Shafaq Fatima

S H A FA Q FAT I M A Sr. Experience Designer/ Art Director |-| Toronto, Canada I help create design solutions that delight customers through a blend of strategy and best UX practices. PROFESSIONAL EXPERIENCE E D U C AT I O N Strategic Systems International (Remote) Product Design Lead | June 2023 - Present BA Visual Communication Design Supervised a team of five product designers, delivering innovative solutions for diverse tech National College of Arts clients across industries including SaaS, IoT, supply chain and logistics, and industrial sectors. Lahore, Pakistan Enhanced product experience and design for a smart monitoring application tracking multi-line KPIs with automated reporting and notifications. Applied UX analysis, prioritization, comparative analysis, stakeholder interviews, new user flows, and visual design to achieve improvements. SKILLS Developed UX/UI for new products for a renowned smart logistics solutions provider, featuring Professional highly configurable and scalable systems with Tier I functionality, including warehouse management, Web Apps, UI Design, Web Design, control and automation, resource management, transportation management, and advanced business UX Strategy, Art Direction, Brand Identity. intelligence analytics. Thrillworks Inc. (Toronto, Canada) Sr. Experience Designer | July 2021 - Nov 2022 Lead designer for a corporate coaching client, implementing a new brand into a modular website built with Contentful's headless CMS capabilities. Technical Figma, Sketch, Photoshop, Illustrator, Indesign, Keynote, Jira, Notion, Azure. Led the brand refresh and website redesign for a wealth management company, creating a modern, cohesive visual identity and an intuitive online experience. Developed a design system for a healthcare client's Glucose Monitoring app, ensuring consistency and usability. It included standardized components, UI patterns, and a focus on color, typography, iconography, and layouts, while improving accessibility and streamlining future updates. Elite Digital (Toronto, Canada) Sr. Designer | July 2020 - July 2021 Created a 200-page website for the Humanities Department of a renowned institution, collaborating CLIENTS Abbott Diabetes Care, ASMPT, Pocket Factory, EPG Freight, TD, Ezra Coaching, Nestle, MERCK, Eli Lilly, McMaster University. with teams to enhance accessibility, visual coherence, and support future updates. Executed digital campaigns for a new product launch for pharmaceutical clients, including email blasts and social media initiatives. Diamond Marketing Group (Toronto, Canada) Designer | Nov2017 - Mar 2020 WEBSITE / PROFILE — Brand Portfolio Effectively launched multiple social campaigns that enhanced engagement and increased awareness of new products and special offers for a prominent bank across North America. Conceptualized and designed a summer campaign in partnership with inter-city transportation for a leading bank. Executed on-ground activations and digital campaigns for financial and sports clients, including live events, sponsorships, and digital strategies like social media marketing and targeted ads. For more detail — shafaqfatima UX/UI Portfolio Password: heyheyhey