SHABNAM HAMDI
17 Anndale Drive, Toronto, ON |- |-| LinkedIn
MARKET RESEARCH ANALYST
MARKETING INTELLIGENCE BUSINESS STRATEGY
Result-oriented and data-driven Market Research Analyst with innovative methods for compiling and interpreting a
wide variety of market data. Most known for using sophisticated qualitative and quantitative techniques and
artificial intelligence tools. Expert in developing effective marketing plans and business strategies, coupled with
metrics that measure for business performance. Success-oriented and dynamic executer driving efficiency & result.
K EY S KILLS & C ORE C OMPETENCIES
Quantitative & Qualitative Data
Analysis
Statistical Software (SPSS,
AMOS, PLS-SEM, R-Studio,
AHP, ANP, Mendeley, Endnote)
Data Management
Survey Design & Analysis
Data Mining & Modeling
Marketing Report
Research Methodology
Business Strategy
Marketing Strategy
Business Development
Project Management
Coaching & Training
PROFESSIONAL HISTORY
Pars Capital International Inc., Toronto, ON
Vice President, Marketing Research Analyst
2016 – Present
Pars Capital International is a private investment and trade management firm that provides professional, individuallytailored strategic investment, business development, and performance management services to high-net-worth private
clients, families, entrepreneurial firms, and selected institutional organizations.
Led large number of market research projects. Performed data gathering and data analysis, identified new
market opportunities, and assessed consumer behavior, industry trends, and competition.
Developed and implemented data-driven strategic marketing plans and new business strategies for company
and global clients that drove revenues and bottom-line profits.
Designed detailed questionnaires, conducted surveys and interviews, and analyzed data using SPSS, AMOS,
PLS-SEM, R-Studio, AHP, and ANP.
Led teams and projects and assisted CEO and executive team in developing and executing revenue-generating
strategies and business development.
Trained, coached, and taught research topics, including statistics, research tools, and quantitative data analysis.
SaaM Corporate Education, Malaysia, and Canada
Program Manager/Instructor
2012 – 2016
SaaM Corporate Education is a global provider of executive education, industry-specific training, and strategic
consulting and coaching that enables organizations to become more agile and adaptive and achieve success in an everchanging, complex world.
Led product development and product marketing initiatives and managed key global accounts, contracts, and
training delivery projects.
SHABNAM HAMDI
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Developed training proposals, prepared responses, participated in bidding processes, negotiated terms of
agreements, and secured dozens of public and private training contracts.
Developed curriculums and delivered professional courses teaching statistics, quantitative analysis, research
tools, market analysis, and organizational communication.
Performed bespoke and off-the-shelf market research activities to provide executives with right knowledge
and enable intelligent decisions.
Led teams and projects, managing initiation, planning, execution and closure of dozens of training and industry
market research projects.
Multiple International Universities (UPN, SBU, IAUEC, PNU), Malaysia, and Iran
Lecturer, Researcher & Research Supervisor (Part-Time)
2010 – 2018
Performed as lecturer, researcher, and research supervisor, delivering academic classes and various industry market
research and supervised dozens of Master’s degree students in their academic research projects.
Developed course curriculum and taught undergraduate and master’s programs, including research
methodology, research tools, marketing, human resource, and organizational behavior.
Completed several research projects in marketing, biotech industry, and human resources.
Published several research articles in various quality international journals.
Performed as thesis supervisor, mentoring, advising, and teaching dozens of master’s students in their
marketing, human resources, and organizational behavior research projects.
Early Career: Training Coordinator, Rotiter Inc. (Heidelberg),-| Operations Coordinator, KAI (Kaveer
Automotive Industry Co.),- | Sales and Marketing Officer, Pishgaman Roshd Electronic Co-
EDUCATION
Ph.D. in Human Resource Development, Universiti Putra Malaysia (UPM), 2016
Masters of Organizational Communication, Universiti Putra Malaysia (UPM), 2010
Bachelor of Art in English Language, Azad University, 2001
