Seun Grey

Résumé Seun Adenuga Email:-Phone: - Competencies • Google Analytics/Qlikview Reporting • SEM, Facebook, Instagram, Twitter, Capabilities LinkedIn Ads Management • MS Office Excel (Intermediate level) Capabilities • Infobip SMS Publishing and Analytics • Management/Reporting Skill Processing • Full Hootsuite Tool Email Marketing • Photoshop Design Skill Management/Reporting Skills • Impeccable Written and Spoken • Growth Marketing • User Journey Data Analysis Communication • Customer Engagement/FreshDesk Management Skill Achievements • • Winner: Best Fiction 2015 & 2016 page #BeJumiaSmart 2013 (Urban Men) (Social Bakers) campaign (Naij Winner: Most Socially Devoted • Best Use of Social Media 2016 Highlights • Redesigned Landshop’s website to improve UI/UX, created Landshop Prime campaign for customer targeting segmentation/branding. This increased moM conversion by 420% • Established Homogenised Dedicated Customer Service Team for Social Media Channels (Konga/Jumia): JumiaNGHelp/Konga • Improved Social Media Engagement and Follower Growth by over 55% in first six months (Konga/Jumia/SureGifts) • Restructured PorkMoney’s Branding via Website Design Overhaul/Digital Content Direction/increasing conversion rate • Formulated 4 Branding Identity Pillars for SureGifts: Engagement, Education, Awareness and Branding • Subverted Twitter/Facebook Engagement with the #BeJumiaSmart Campaign, achieving almost 700% increase in Reaction Rate • Digital channels GMV increased 22-fold during BeJumiaSmart campaign • Managed Jumia Carnival Concert in collaboration with TraceTV as Black Friday 2017 engagement Work Profile BeachTV Media | Senior Creative Director | 2022 – Present Responsibilities: • Provides top oversight and leadership for the entire marketing, communications, content and creative infrastructure. Approves all in-house and client’s brief and campaign assets • Establishes the standard operating protocols on work: briefs collection, campaign direction & execution, client presentation, branding and reporting • Provides creative direction on proposed, new and ongoing accounts for campaign ideation, concept, art direction, designs, content schedule, visual, storyboarding, scripting, digital media, ad campaign shoot treatments • Plans, executes and crafts communications strategies and content for campaigns (not limited to press releases, contingency & crisis management plans) • Streamlines the business development team’s strategies in order to expedite lead generation and acquisition conversion rates • Shares collaborative leadership insight with human resources to improve the team’s work and career engagement + intern retention pipeline RevPro Group | Chief Product Manager | 2023 – 2023 Responsibilities: • Overhauled Landshop’s customer experience management system. Discontinued use of FreshDesk; transitioned to an open-source CRM: OSTicket, new VoIP and social media management system Reducing budget by over 60%, and streamlining workflow to under 30 minutes SLA per channel • Overhauled and created a new client database structure for existing and new clients, to facilitate quicker, more seamless acquisition, payment and transaction history etc • Onboarded and managed a new team of 8 agents including a team lead, providing training on voice, emotional intelligence, client issues simulations, and product knowledge, which has led to improvement of voice and email QA, leads acquisitions, and NPS, from non-existent to +30 • Directed the tech team to build and integrate a new product range on the new website (front/back). To enable better processes of automation for CX, Biz Dev, Sales and marketing • Oversaw engagement and product team, to optimise customer retention and feedback • Introduced a new product range: DevPro, EstatePro, Grow, Develop, Invest. Creating the entire product management portfolio (from ideation, and execution to results) • Provided synergistic leadership between marketing CX, and product, which has translated into more than 3% increase of customer feedback RevPro Group | Head, Marketing Communications | 2020 – 2022 Responsibilities: • Provided marketing oversight for key brands: Landshop, FarmPark • Provided leadership oversight; providing creative direction for in-house marketing team • Managed all social media entities: Email, Facebook, Twitter, Instagram, SEO • Compiled and analyses weekly/monthly marketing report • Provided synergistic coordination between sales and customer experience team to optimise key conversion metrics (cac, retention, NPS, revenue) • Coordinated communication and media buying strategies for the group • Overhauled and created content/creative direction for updated website • Strategised ideation and scripting for campaigns • Oversaw video and photoshoot for brand ambassadors • Synchronised marketing communication strategies with customer engagement to align clients’ journey funnel SureGroup | Head, Marketing | 2018 – 2020 Responsibilities: • Oversaw all digital marketing entities: social media, email, branding, communication and SEM/SEO (SureGifts, SureCredit, SureRemit, SureGroup) • Created/allocated monthly marketing budget across all digital/offline channels • Used weekly performance report to review budget and campaign planning • Aggregated weekly report for all individual corporate entities • Created weekly campaign planning for marketing purposes • Provided marketing strategy and branding for the retail and corporate sides of SureGifts • Used Hootsuite Social Media Management Tool to manage digital marketing and customer service for all group's entities • Tracked daily/weekly digital marketing performance using Google Analytics • Published monthly SMS campaigns via Infobip • Coordinated weekly marketing meetings to review and update new and best practices • Reviewed graphic design efforts weekly for optimised visual direction Jumia Nigeria | Head, Social Media | 2015 – 2018 Responsibilities: • Oversaw overall day-to-day organic social media channels: Facebook (paid/organic), Twitter, LinkedIn, Instagram, WhatsApp and YouTube • Compiled social media performance-based data on Google Analytics/Qlikview for weekly/monthly strategy and reporting at departmental/management meetings • SMS marketing manager. Managed monthly SMS strategy, budgeting, Business intelligence data collation, MS Excel database editing and Infobip publishing • Coordinated social media-customer service liaison; tracking, managing customer services feedback via social media • Used weekly performance and customer feedback to advise on campaign planning • Managed creative direction and strategy for social media content creation with design team + transcribing trending topics for daily email newsletter headlines • Managed weekly paid Facebook campaigns, content creation strategy and budgeting. • Deputised media buying responsibility with head of engagement and communication Konga Online Shopping Limited | Copywriter/ Social Media Executive | 2013 – 2015 Responsibilities: • Collaborated with SEO team to generate search engine friendly and compatible content for the back-end interface • Created copies for weekly commercial plan, used for websites sliders, skits, buzz jingles/radio advertorials and billboard • Initiated creative editorial content direction for campaigns – campaign titles, newsletter content styling, social media engagement • Edited and proofread blog content on [Konga Kulture] for publishing approvals • Created and managed organic social media strategy and content publishing • Managed and provided weekly reporting for Facebook, Twitter • Tracked Google Analytics and monitored Chartbeat for daily revenue and engagement performance • Konga App administrator and push notification publisher • Compiled daily, weekly and monthly reporting for organic channels: Facebook, Twitter Fire House Group |Copywriter/Staff Writer | 2012 – 2013 Responsibilities: • Created/Edited scripts for Globacom telecommunication TV advertorials • Copywrote skits, buzz jingles/radio advertorials for major clients; Globacom, Maggi etc • Staff Writer for Glo Soccer Academy across West Africa. Travelled the region to report, interview and review season one of the competition • In-house writer of memos and official correspondences between clients Consultancy Marketing | Foodco (March 2020 – November 2020) Academics Lead City University | BSc Biochemistry (Second Class Upper Division) Diploma Data Science Bootcamp (GomyCode) Diploma in Professional Marketing - Level 6 (In View)