Seun Babalola

. . Seun Babalola Ikeja, Lagos, Nigeria - - in/seun-babalola- SUMMARY Strategic Digital Marketing Consultant with 6 years of experience in enhancing brand visibility and customer engagement. Achieved a 40% increase in local search visibility and a 25% improvement in customer satisfaction through targeted social media campaigns and profile optimization. Seeking a Digital Marketing role to drive brand growth and engagement through innovative digital strategies and proven expertise. EXPERIENCE Digital Marketing Consultant March 2024 - Present, Portsmouth Toyosi Kitchen • Ran targeted ads on Facebook and Instagram that increased brand awareness among Portsmouth locals, achieving a click-through rate (CTR) of 4.5% and a conversion rate of 8% on promotions. • Actively engaged with customers on social media and review sites, responding to comments, messages, and reviews. This contributed to a 25% improvement in customer satisfaction scores. • Optimized Toyosi Kitchen’s profile on Google My Business and other local directories, resulting in a 40% increase in local search visibility and a higher ranking for terms like “Nigerian restaurant Portsmouth.” • Launched monthly email newsletters with updates on new menu items, promotions, and special events, achieving an open rate of 35% and a click-through rate of 10%. Head of Marketing Techpression Media LTD November 2023 - Present, Lagos • Developed and implemented comprehensive digital marketing strategies across various platforms, resulting in a 30% increase in website traffic and a 20% growth in online conversions. • Conducted market research to determine the needs, preferences, and behaviors of the audience. • Optimized blog content for search engines to improve visibility and rankings. • Implemented email marketing campaigns to keep the audience informed about new blog posts and updates. • Forged strategic partnerships with key industry influencers and stakeholders, which amplified overall brand visibility by 25% and drove an unprecedented 15% increase in lead generation within six months. Digital Marketing Manager January 2020 - August 2023 Smartdeals Resource solution • Developed and implemented an effective SEO/SEM strategy resulting in an 90% increase in website traffic and a 67% rise in conversions for the position of a Digital Marketer. • Constructed promotional events and campaigns to drive lead generation and SEO efforts across all digital platforms such as Google Ads, Facebook Ads, Twitter Ads, YouTube Ads, and LinkedIn Ads resulting in a 12% increase in sales revenue. Professional Service Engineer (Hybrid) Eforb • Installation and management of on site servers and switches . • I created layout of network architecture in server room. • I created layout architecture for hybrid collaboration using cloud services and on site servers. November 2022 - June 2023 . . Senior I.T Consultant February 2021 - October 2022, Lagos Uniqtech Softwares • Collaborated with over 10 internal stakeholders, including engineers, data scientists, cloud platform engineers, and other technologists from various teams in the company. • Led the development of a robust Cloud platform on AWS architecture and provided guidance to a team of 15+ engineers to implement infrastructure as code. • Facilitated AWS Role Management and provisioning of AWS resources by closely collaborating with three engineering teams.. • Managed all aspects of the existing AWS Cloud environments, including automation, monitoring metrics, disaster recovery/backups, and capacity planning. • Ensured the creation and updating of all project documentation, including design, development, and deployment documentation, with a 100% completion rate. • Spearheaded adoption of agile engineering methods, achieving 20% faster delivery times by implementing Scrum practices with JIRA for cross-functional teams over a 12-month period. Sales Executive Mupac Global Services January 2019 - January 2021 • I identified potential customers in the target market and gather information about their buying habits, preferences, and budget. • I negotiated contracts and deals with customers, including pricing, payment terms, and delivery schedules. To ensure that the deals are profitable for the company and meet the customers' needs. • I built and maintained strong relationships with customers to ensure repeat business and referrals.which involves regular follow-ups, providing exceptional customer service, and addressing any issues or concerns that arise. • I monitored their sales performance and track progress against targets. • I inputted, analyzed, and researched company sales records,using accounting and analytical tools to improve sales. Head of I.T department & Digital marketing June 2019 - March 2020, Lagos Comida kitchens • Led the management and development of the company's E-commerce site, which successfully engaged customers online. • Spearheaded the integration of a multi-channel digital marketing strategy that boosted web traffic by 75%, while simultaneously managing IT infrastructure upgrades to enhance system security and operational efficiency. • Orchestrated a comprehensive IT overhaul, aligning digital marketing platforms and back-end systems to enhance data analytics capabilities, leading to a 50% increase in customer engagement metrics. IT Helpdesk Bank of industry April 2017 - May 2019, Marina,Lagos • Managed helpdesk operations supporting employees by resolving software, hardware, and network issues, achieving a 95% first-call resolution rate. • In addition to resolving technical issues, I also provided support for setting up and configuring hardware and software systems, managing user accounts and permissions, and ensuring the security and integrity of the network. • Furthermore, I collaborated with other IT professionals to implement and maintain network infrastructure and systems, such as servers, routers, switches, and firewalls. I also assisted in the development of IT policies and procedures to ensure the efficient and effective use of technology resources within the organization. • Overall, my experience in the IT department involved a broad range of technical and administrative tasks, and I gained valuable skills in problem-solving, communication, and project management PROJECTS . . Technovate Fest Techpression Media LTD • www.technovatefest.com/ • October 2024 - October 2024 • Developed and implemented digital marketing strategies to promote TechnovateFest. • Created and managed engaging content, including videos, graphics, and articles. • Oversaw social media platforms to grow audience reach and foster community engagement. • Collaborated to secure sponsorships and partnerships for the event. • Monitored campaign performance and provided data-driven insights to stakeholders. EDUCATION Bachelor of Computer sciences University Of Lagos • Lagos • 2019 CERTIFICATIONS Amazon Solution Architect Associate Amazon • 2022 • AWS solution architect helps plan, develop, and deploy applications for use with Amazon Web Services cloud computing systems SKILLS javascript,html,css,wordpress,docker,digital marketing,microsoft office,hootsuite,ahrefs Digital Marketing Consultant with 6 years of experience enhancing brand visibility and customer engagement. Orchestrated Facebook and Instagram campaigns achieving a 4.5% CTR and 8% conversion, boosting local business awareness. Seeking to transition into an Amazon Solution Architect role at Turing, leveraging strategic marketing insights and digital optimization skills.