SETH A. ELLIOTT
- •-Overview
20-‐year
history
of
success
in
Marketing,
Strategy,
Business
Development,
Operations
and
Execution
for
growth
enterprises
Career
Summary
Bloombees
–
Madrid,
Spain
2016-‐Present
Chief
Marketing
/
Chief
Commercial
Officer
Recruited
to
lead
the
Marketing
and
Commercialization
of
this
funded
startup
that
delivers
a
mobile-‐first
platform
that
enables
small/medium
sized
merchants
in
developed
and
emerging
market
locations
to
rapidly
open
an
online
commerce
storefront.
The
Bloombees
platform
includes
30+
integrated
payment
methodologies,
fulfillment
solutions
and
functionality
that
transforms
fans
&
followers
into
a
global
virtual
salesforce.
• Increased
merchant
acquisition
by
350%.
• Created
and
implemented
the
structured
onboarding
methodology,
leading
to
a
70%
increase
in
merchants
that
complete
onboarding
steps.
Pegasus
Advisors
–
New
York,
NY
and
Miami,
FL
2004-‐Present
Founder
/
CEO
Founder
and
CEO
of
consulting
firm
providing
interim
C-‐Suite
executive
and
related
services
to
emerging
growth
and
middle
market
firms.
Clients
include
(details
below):
Vincent
Longo
Cosmetics,
Engagement
Media
Technologies,
Immune
Therapeutics
and
Newlio,
among
others.
Vincent
Longo
Cosmetics
-‐
New
York,
NY
2013
-‐
2016
President
&
Chief
Marketing
Officer
Recruited
by
Company’s
angel
investor
to
serve
as
Senior
Executive
operating
and
growing
20-‐year
old
prestige
color
cosmetics
brand.
• Direct
e-‐commerce
activities,
including
driving
an
increase
in
new
e-‐commerce
customers
in
excess
of
45%,
via
digital
advertising,
content
and
influencer
out-‐reach
initiatives.
• Open
new
distribution
opportunities
–
including
Macy’s
and
Hudson’s
Bay
Company.
• Lead
all
daily
activities,
including
strategy,
marketing,
creative,
sales,
product
development
and
operations,
while
managing
a
team
of
10
personnel.
• Oversee
marketing
for
the
brand,
including
creating
a
new
digital
and
off-‐line
marketing
plan
and
accompanying
budget
considerations.
Engagement
Media
Technologies
-‐
New
York,
NY
Chief
Strategy
Officer
2011
-‐
2015
Recruited
by
institutional
investor
to
serve
as
‘Executive
Officer’
for
funded
growth
company
focused
on
delivering
a
mobile
activation
and
engagement
platform.
• Set
strategic
priorities,
including
encapsulating
Business
Model
Canvas,
discovering
product-‐
market
fit
and
identifying
key
partner
categories.
• Led
business
development
activities
to
secure
channel
partnership
arrangements,
resulting
in
relationships
with
Luth
Research,
Soapbox
Sample,
BigAir
Studios,
Meredith
Corp.
and
others.
• Created
briefs
and
manage
design
staff
to
create
company
collateral
materials
(decks,
overview,
web
presence,
etc.).
• Managed
daily
operational
activities.
Immune
Therapeutics
-‐
New
York,
NY
&
Orlando,
FL
2015
-‐
2015
Interim
President
&
Chief
Operating
Officer
Recruited
by
investors
to
serve
as
Senior
Executive
in
order
to
accelerate
growth
for
this
specialty
pharmaceutical
company
focused
on
distributing
patented
therapies
to
combat
chronic,
life-‐threatening
diseases
through
the
activation
and
modulation
of
the
body’s
immune
system.
• Increased
physician
registrations
by
118%
over
3
months.
• Structured
and
managed
a
national
representative
based
marketing
and
sales
force,
leading
to
a
28%
increase
in
patient
count
over
60
days.
Newlio
–
New
York,
NY
2013
-‐
2014
Interim
CEO
Engaged
by
angel
investors
to
rejuvenate
a
next
generation
consumer
insights
platform.
Upon
departure
Company
was
for
the
first
time
operating
at
cash-‐flow
break-‐even.
• Restructured
failing
product-‐development
process,
delivering
a
product
release
in
100
days.
• Led
business
model
canvas
and
strategy
planning,
delivering
in
a
new
in-‐market
revenue
generating
business
model.
• Initiated
sales
and
business
development
processes.
FastCall
–
Los
Angeles,
CA
and
Miami,
FL
2011
-‐
2012
Vice
President
Strategy
FastCall
is
a
500
Startups
backed
enterprise
that
helps
inside
sales
teams
sell
more
products.
• Iterated
‘Business
Model
Canvas’
and
refined
go-‐to-‐market
strategy,
including
a
focus
on
direct
sales
to
key
verticals
(local
search,
lead
generation,
Daily
Deal
providers)
and
leveraged
partnerships
(marketing
automation,
SEM
providers,
audience
targeting
tools).
• In
conjunction
with
the
Founder
and
CEO
developed
B2B
digital
channel
marketing
activities.
• Coordinated
with
Uruguayan
development
team
to
ensure
product
and
websites
integrated
effectively
with
marketing
and
strategic
outreach
efforts.
Corporate
Solutions
Group
–
New
York,
NY
USA
Managing
Director
2002-‐2004
Originated
and
consummated
investment
banking
and
M&A
transactions
for
middle
market
firms
in
the
NY
area.
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Daedalus
Ventures,
Inc.
–
New
York,
NY
USA
President
1999-‐2001
Founded
and
operated
consulting
firm
focused
on
start-‐up
and
emerging
growth
market
companies.
Sneakers.com,
Inc.
–
New
York,
NY
USA
1999-‐2001
Co-‐Founder
and
President
Co-‐founded
Internet
sports
retailer
and
served
as
initial
operating
manager.
Commonwealth
Associates
–
New
York,
NY
USA
Vice
President
1997-‐1999
Served
as
investment
banking
lead
for
private
financing
for
early-‐stage
technology
ventures.
Education
New
York
University,
Stern
School
of
Business,
New
York,
NY
M.B.A.
–
Finance,
1996
The
American
University,
Washington,
D.C.
B.A.
-‐
International
Relations
and
Economics,
1991
Additional
Information
Spoken
at
conferences
and
workshops
in
locales
ranging
from
Minsk
to
Miami
to
Managua
on
topics
including:
Business
Model
Generation,
the
Myth
of
Consumer
Choice,
Go-‐To-‐Market
Planning,
Intellectual
Property,
and
Marketing
and
has
been
quoted
as
an
industry
expert
in
publications
such
as
Investors
Business
Daily,
Smart
Money,
Luxury
Daily,
Mobile
Marketer,
Fox
News,
and
others.
Page 3 |
