Sertaç Mustafaoglu
Designer & Consultant @HongKong |-| m. (-
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I am a designer living/working in Hong Kong for the last 13 years with graphic/product design,
branding and marketing/business development experience on the international level.
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I love connecting the dots. I love the transdisciplinary approach with open-mindedness. I'm kind of
obsessed with why-we-do-what-we-do.
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I help businesses finding their voice/tone and visual identity while providing support for marketing
and brand strategies.
Skills / Expertise
Visual Communication / Product Design / Design Thinking / Human Centered
Design Branding / Strategy
Area of Interest
Design Thinking / Service Design / Human Centered Design / Human Experience /
Experience Design / Ethnography / Sociology / Cognitive Science / Behavioral
Psychology / Meditation / Buddhism / Linguistics
Experience
Founding Director / Designer
Red Elephant Creative Ltd. / May, 2015 – Present / Hong Kong
ñ I empower businesses with a core human-centred branding that creates ripples of engaging
and bonding customer relationships for them.
ñ I create branding and visual identity for business using integrated design thinking and then
align it with the product/service/market strategies to develop online and offline assets.
Chief Designer & Business Development Director
Toncom Technology Co. Ltd. / Sep, 2014 – Jan, 2018 / Shanghai (Remote)
ñ We created international level urban/street furniture design and developed products for
overseas markets.
ñ I was particularly instrumental in leading the design team to upgrade the product quality by
using human / user centred design methodology.
Product Manager
Program Contractors Ltd. / Sep, 2013 – Sep, 2014 / Hong Kong
ñ Managed and oversaw projects from the initial design stage to production and delivery for big
clients. I also gained valuable exposure in exploring new opportunities in overseas markets
such as UAE, India and U.K.
Business Development Director & Designer
Qumbet (United Asian Holdings) / Jul, 2006 – Jul, 2013 / Hong Kong
ñ Complied analytical consultancy reports and drawings for government bodies and advertising
companies. Furthermore, applied human/user-centred design methodology and user research
for 3D space, POS and furniture design. Developed new business relations with clients from
various sectors and countries.
Art Director
BTC / Sep, 2004 – Oct, 2005 / Istanbul
ñ I developed dynamic branding solutions for corporate clients. Designed digital and print items
for marketing purposes including advertising campaigns.
Education
Enterprise Design Thinking Practitioner Certificate - IBM / 2019
Digital Skills: User Experience – Accenture / 2019
Design Thinking – Business Solutions & Services / 2018
BA, Visual Arts & Visual Communication Design - Sabanci University /-
Technical
InDesign, Photoshop, Illustrator, Sketch, Autodesk Maya 3D, Wordpress, Acrobat Pro, MacOS,
Windows, Office. English: Full Professional.
