Semil Shah

Semil​ ​Shah Vadodara,​ ​Gujarat,​ ​India. --https:/www.linkedin.com/in/semshah143 @semshah143 Full​ ​Stack​ ​Digital​ ​Marketer​ ​&​ ​ ​e-Commerce​ ​Professional Brief​ ​Outline ● ● ● ● ● ● ● ● 12​ ​years​ ​of​ ​digital​ ​marketing​ ​experience​ ​with​ ​5​ ​+​ ​years​ ​of​ ​experience​ ​in​ ​e-commerce Handled​ ​marketing​ ​team​ ​of​ ​various​ ​sizes​ ​from​ ​5-20. Expertise​ ​into​ ​plan​ ​&​ ​execute​ ​overall​ ​marketing​ ​strategy,​ ​including​ ​SEO,​ ​SEM,​ ​Paid​ ​Marketing,​ ​Social Media​ ​&​ ​email​ ​marketing. Involved​ ​with​ ​tech​ ​team​ ​for​ ​development​ ​to​ ​give​ ​user​ ​a​ ​great​ ​UI-UX​ ​and​ ​a​ ​great​ ​business​ ​conversion. Currently​ ​taking​ ​P&L​ ​responsibilities​ ​for​ ​entire​ ​business,​ ​working​ ​with​ ​operations,​ ​supply​ ​chain​ ​and logistics​ ​team. Previously​ ​involved​ ​with​ ​various​ ​International​ ​Clients​ ​&​ ​Web​ ​Development​ ​companies​ ​as​ ​a​ ​Head​ ​Digital marketing A​ ​creative​ ​and​ ​passionate​ ​team​ ​player​ ​and​ ​a​ ​leader​ ​with​ ​positive​ ​attitude. Entrepreneurial​ ​Spirit​ ​and​ ​love​ ​to​ ​work​ ​with​ ​start-ups​ ​with​ ​exposure​ ​into​ ​various​ ​industries​ ​Like e-Commerce,​ ​Travel,​ ​Finance,​ ​Fashion Experience JUNE,​ ​2015​ ​–​ ​PRESENT Manager,​ ​Digital​ ​Marketing​ ​&​ ​e-Commerce​​ ​/​ ​Packingsupply.in ● ● ● ● ● ● ● ● ● ● ● ● ● Define​ ​digital​ ​marketing​ ​strategies​ ​and​ ​integrate​ ​channels​ ​in​ ​ongoing​ ​business. Preparing​ ​road​ ​map​ ​and​ ​scope​ ​of​ ​marketing​ ​campaigns,​ ​coordinate​ ​with​ ​various​ ​teams​ ​like​ ​Product development,​ ​Operations,​ ​SCM​ ​and​ ​Support. Oversee​ ​and​ ​report​ ​on​ ​Sales​ ​&​ ​Digital​ ​marketing​ ​performance​ ​to​ ​COO​ ​&​ ​Directors. Run​ ​experiments,​ ​taking​ ​lead​ ​on​ ​content​ ​creation,​ ​UI-UX​ ​and​ ​web​ ​–​ ​mobile​ ​developments. Efficiently​ ​planned​ ​&​ ​executed​ ​inbound​ ​marketing​ ​with​ ​buyer-persona​ ​and​ ​other​ ​macro​ ​details. Manage​ ​paid​ ​marketing​ ​activities​ ​(​ ​landing​ ​page​ ​creation,​ ​remarketing,​ ​media​ ​buying)​ ​on​ ​various platforms​ ​like​ ​Google​ ​Adwords,​ ​Facebook,​ ​Adroll. Monitor​ ​and​ ​Guide​ ​Social​ ​Media,​ ​Content​ ​&​ ​email​ ​marketing​ ​Team Understand​ ​Customer​ ​needs​ ​and​ ​launch​ ​new​ ​products​ ​after​ ​demand​ ​analysis Manage​ ​SEO​ ​-​ ​On-page​ ​and​ ​Run​ ​link-building,​ ​content​ ​creation,​ ​user​ ​acquisition​ ​and​ ​user​ ​retention campaigns​ ​for​ ​organic​ ​growth. Help​ ​customers​ ​through​ ​all-hands​ ​support​ ​to​ ​ensure​ ​they​ ​have​ ​the​ ​best​ ​experience​ ​possible​ ​with​ ​all channels. Define​ ​KPIs​ ​to​ ​measure​ ​success​ ​of​ ​product​ ​than​ ​can​ ​be​ ​broadly​ ​communicated​ ​to​ ​multiple​ ​stakeholders within​ ​the​ ​company,​ ​and​ ​control​ ​performance​ ​with​ ​the​ ​strategic​ ​recommendations​ ​associated. Manages​ ​UX​ ​team​ ​to​ ​design​ ​products​ ​best​ ​for​ ​an​ ​E-Commerce​ ​environment​ ​and​ ​drive​ ​user​ ​research​ ​and analytics Identifying​ ​opportunities​ ​to​ ​further​ ​improve​ ​on​ ​site​ ​customer​ ​experience ● Work​ ​closely​ ​with​ ​Technology​ ​team​ ​to​ ​define​ ​and​ ​deliver​ ​a​ ​challenging​ ​yet​ ​accomplishable​ ​product roadmap. Digital​ ​Marketing​ ​Specialist​ ​/​ ​Mruga.com OCTOBER,​ ​2013​ ​–​ ​JUNE,​ ​2015 ● ● ● ● ● ● ● Getting​ ​business​ ​and​ ​suppliers​ ​by​ ​various​ ​online​ ​marketing​ ​activities Generating​ ​Sales​ ​and​ ​Revenue​ ​by​ ​SEO,​ ​PPC,​ ​Social​ ​Media​ ​Management​ ​and​ ​email​ ​Marketing Managing​ ​Content​ ​Creation​ ​process​ ​with​ ​collaboration​ ​of​ ​freelance​ ​content​ ​writers Finding​ ​and​ ​managing​ ​digital​ ​influencer​ ​and​ ​industry​ ​related​ ​blog​ ​for​ ​content​ ​promotions Help​ ​in​ ​sales​ ​by​ ​creating​ ​various​ ​search​ ​based​ ​vertical​ ​categories Create​ ​and​ ​run​ ​various​ ​offers​ ​and​ ​managing​ ​product​ ​merchandising​ ​for​ ​better​ ​UX. Build​ ​a​ ​solid​ ​team​ ​for​ ​digital​ ​marketing Co-Founder​ ​/​ ​Shrushti​ ​Web​ ​Solutions JUNE,​ ​2006​ ​–​ ​JUNE,​ ​2015 A​ ​digital​ ​marketing​ ​agency,​ ​where​ ​I​ ​was​ ​responsible​ ​for ● Creating​ ​short​ ​and​ ​long-term​ ​digital​ ​marketing​ ​strategy,​ ​implementation​ ​of​ ​it​ ​and​ ​managing ● Communication​ ​with​ ​clients​ ​from​ ​different​ ​countries​ ​and​ ​industries. ● Looking​ ​after​ ​overall​ ​marketing​ ​operations,​ ​web​ ​development​ ​and​ ​team​ ​management. ● Mainly​ ​focused​ ​on​ ​digital​ ​marketing​ ​project​ ​management​ ​which​ ​includes,​ ​SEO,​ ​UI-UX,​ ​niche​ ​content creation,​ ​keyword​ ​research,​ ​link​ ​building,​ ​and​ ​on​ ​page​ ​optimization. ● Leading​ ​a​ ​team​ ​of​ ​15+​ ​experience​ ​digital​ ​marketers​ ​and​ ​web​ ​developers. ● Managing​ ​Affiliate​ ​marketing​ ​campaigns​ ​and​ ​more​ ​than​ ​100+​ ​sites​ ​for​ ​travel​ ​and​ ​finance​ ​industries. Digital​ ​Marketing​ ​Executive​ ​/​ A​ ctax​ ​Solutions​ ​Inc.​ ​USA FEBRUARY,​ ​2005​ ​–​ ​JUNE,​ ​2006 Worked​ ​1​ ​and​ ​half​ ​year​ ​as​ ​web​ ​marketing​ ​executive​ ​where​ ​I​ ​was​ ​responsible​ ​for​ ​online​ ​marketing,​ ​search​ ​engine optimization​ ​and​ ​paid​ ​placement​ ​services​ ​for​ ​all​ ​company​ ​sites. Skills ● Internet​ ​Marketing​ ​Tools​ ​–​ ​Moz,​ ​SEMrush,​ ​ahref, ● Design​ ​&​ ​Development​ ​Tools​ ​–​ ​Adobe ● ● majesticSEO,​ ​xenu​ ​and​ ​more. Project​ ​Management​ ​Tools​ ​–​ ​Asana,​ ​Trello,​ ​Slack, Fieldbook​ ​and​ ​Brightpod Photoshop,​ ​Lightroom,​ ​Dreamweaver CMS​ ​&​ ​Technologies​ ​–​ ​Wordpress,​ ​Magento, Tumblr,​ ​Medium,​ ​HTML​ ​and​ ​CSS Education Masters​ ​in​ ​e-Business​ ​/​ S​ ardar​ ​Patel​ ​University JUNE,​ ​2005 Masters​ ​degree​ ​in​ ​e-business​ ​with​ ​basics​ ​of​ ​MBA​ ​and​ ​Specialized​ ​in​ ​Marketing. Bachelors​ ​in​ ​Computer​ ​Application​ ​/​ ​Sardar​ ​Patel​ ​University APRIL,​ ​2002 2 Certifications ● ● ● ● Inbound​ ​Marketing​ ​Certification​ ​From​ ​Hubspot.com Google​ ​AdWords​ ​Certification​ ​For​ ​Search​ ​Adverting Google​ ​Certified​ ​Analytics​ ​Individual Achieved​ ​7.5​ ​Bands​ ​in​ ​IELTS Work​ ​Achievements ● ● ● ● ● ● ● ● ● 3 Regional​ ​Winner​ ​For​ ​Google​ ​India​ ​SMB​ ​Heroes​ ​2017​ ​Program​ ​in​ ​Business​ ​Innovation​ ​with​ ​Digital Ranked​ ​in​ ​top​ ​1000​ ​online​ ​influencer​ ​in​ ​India​ ​by​ ​Influence​ ​Rankings​ ​in​ ​Pinstrom. Achieved​ ​a​ ​business​ ​of​ ​50​ ​Million​ ​INR​ ​within​ ​a​ ​span​ ​of​ ​two​ ​years​ ​with​ ​digital​ ​marketing​ ​for​ ​new e-Commerce​ ​store. Effectively​ ​handled​ ​client​ ​communication​ ​and​ ​project​ ​management​ ​for​ ​more​ ​than​ ​150​ ​clients. Successfully​ ​able​ ​to​ ​achieve​ ​maintain​ ​good​ ​traffic​ ​and​ ​top​ ​rankings​ ​for​ ​highly​ ​competitive​ ​keywords. Handled​ ​more​ ​than​ ​100​ ​affiliate​ ​site​ ​as​ ​an​ ​affiliate​ ​manager. Working​ ​with​ ​Marketing​ ​Team​ ​of​ ​Amazon​ ​&​ ​Flipkart​ ​–​ ​To​ ​find​ ​the​ ​ways​ ​to​ ​increase​ ​the​ ​sales​ ​and​ ​hence the​ ​consumption​ ​of​ ​packaging​ ​material. Win​ ​best​ ​entrepreneur​ ​award​ ​in​ ​2011​ ​from​ ​SEMCOM,​ ​Sardar​ ​Patel​ ​University Worked​ ​as​ ​freelancer​ ​photographer​ ​/​ ​contributor​ ​for​ ​Instagram​ ​account​ ​of​ ​adidas​ ​cricket​ ​INDIA