SEGUN DANIEL ALAYANDE
Communication / Digital Marketing Manager
E-
-/-
Willing to relocate: Anywhere
EXPERIENCE
SUMMARY
Digital Marketing Manager
Segun Daniel is a dynamic digital marketing manager with
proven success at Dalas Couture, leveraging creativity
and leadership to enhance brand visibility. Skilled in
developing impactful social media strategies and
campaigns, resulting in increased engagement and sales.
Strong communicator, an highly motivated individual with
multi-disciplinary qualifications to build a career in a
professional organization where my skills and
competencies can be utilized.
Dalas Couture (Fashion House)
01/2022 - Present
Lagos
A fashion house focused on Luxury Bespoke Fashion Outfits:
• Develop and execute Digital Marketing strategies that align with the marketing goals
of the company.
• Devising marketing campaigns, performing market research, strategizing, and
creating content for marketing campaigns to maximize their effectiveness.
• Analyze market trends and consumer behavior to identify opportunities for growth
while working closely with cross-functional teams including sales, product
development, and customer service to ensure cohesive marketing efforts.
• Plan and implement strategies for paid search campaigns across multiple ad
networks.
• Conduct market research to identify target audiences, and develop effective
messaging strategies.
• Develop and implement marketing strategies to increase brand awareness and
sales.
• Manage social media accounts on platforms including Twitter, Facebook,
STRENGTHS
u
Strong digital marketing skills, capable of
strategizing and executing comprehensive digital
campaigns
*
s
O&A SOKOYA Ltd.
01/2021 - 12/2021
Public Relations Manager
Time Management
Proficient in time management and project
execution
Osun, Nigeria
• Exceptional ability to provide technical support and resolve queries Providing
technical support for a full range of business technology, including computer
systems Performed routine maintenance and software updates on support tools and
customer systems.
• Monitor and responded to support tickets in a timely manner, prioritizing based on
urgency and impact.
• Establish clear communication channels between end users and I.T support
personnel.
• Assist in the development and implementation of new processes related to I.T
support activities.
• Maintained inventory records of all hardware components within the organization's
network.
• Set up equipment for employee use, performing or properly installing cables,
operating systems or software.
Technical Support Skills
Ability to provide technical support and
troubleshoot effectively
Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
IT Support
Digital Marketing Expertise
*
Communication Skills
Excellent communication and interpersonal skills
KEY ACHIEVEMENTS
s
Digital Strategy Development
Successfully developing a digital strategy that
increased the company's online presence and user
engagement
SKILLS
Customer Service
Data Analysis
Leadership Skills
Email Marketing
Helpdesk
BGP/CNPC Nigeria (China National Petroleum Corporation)
12/2019 - 12/2020
Lagos
Company Overview: China National Petroleum Corporation- A leading oil & Gas
company
• Building positive relationship on behalf of the organization with the Internal Oil
Companies and Clients Preparing and organizing presentations, undertaking
relevant market research.
• Identify target audience and developed optimized communication plans to engage
and interest individuals.
• Strategise and implement public relations and promotional programs to
strengthen brand and support business goals.
• Organize promotional events, such as press conferences, community outreach
programs, or product launches, to enhance visibility.
• Coordinate logistics for events while ensuring they align with overall communication
goals.
HelpDesk
Digital Marketing
Communication Skills
Microsoft Outlook
Gmail
Your Skill
Instagram
Microsoft Excel
Microsoft Word
SEO
EXPERIENCE
Internship
NNPC-NAPIMS (National Petroleum Investment Management Service)
01/2016 - 08/2016
Lagos
Company Overview: National Petroleum Investment Management Service
An internship program in petroleum investment management
• Receive Incoming Files, dispatch documents, general office tasks which scheduling
appointments/ meetings, keeping records
• Assist in creating performance reports that evaluate project outcomes and
departmental efficiency.
• Rotating through various divisions of responsibility and accepting designated
business-focused projects, while focusing on research, proposing ideas and
solutions, and presenting the final project at the end of the internship.
• Learn about the overall concept of the company, including its brand, customer base,
product goals, and service aspects.
Assessed company operations for compliance with safety standards.
• Maintain accurate records of all activities performed throughout internship
period.
• Work closely with human resources to support employee management and
organizational planning.
• Work effectively in team environments to make the workplace more productive.
Demonstrated strong problem-solving skills, resolving issues efficiently and
effectively.
EDUCATION
- Bachelor's degree in Computer Science
Université Protestante de l'Afrique de l'Ouest
(Protestant University Of West Africa)
- West Africa Examination Council (WAEC)
Christ Academy High School
- National Diploma in Mechanical Engineering
- First Leaving School Certificate
God’s Banner Primary School
09/2016 - 11/2019
Porto Novo
Yaba College Of Technology
09/2011 12/2015
LANGUAGES
English
Native
Lagos
09/1995 09/2002
09/2003 12/2009
Lagos
Lagos
