Secoya Holmes

Secoya L. Holmes, CMP PSC 557 BOX 2956 FPO, AP 96379 |- |- EXPERIENCE MARKETING ACCOUNT EXECUTIVE| MARINE CORPS COMMUNITY SERVICES OKINAWA | JULY 2017 – PRESENT · Develops and implements corporate identity programs for Marine Corps Community Services Accounts - Okinawa; Food & Hospitality, Entertainment, Special Events and Taiyo Golf Club. · Manages website development, directing design and content for designated accounts. · Manages a production team for marketing campaigns to include editorial, broadcast, digital and print advertisements, social media and websites for accounts with a target audience of more than 200,000 United States Marine Corps service members, their families and local communities in Okinawa, Japan, Camp Fuji, Japan and Camp Mujuk, South Korea. · Championed the rebranding and created effective marketing campaign for the signature MCCS Okinawa event; Okinapa Wine Festival. · Performs extensive industry specific research to identify the best marketing strategy for a wide range of clients. · Frequently produces marketing materials using Adobe Creative Cloud products. CONVENTION SERVICES MANAGER | VISITNORFOLK | DEC. 2013 – MAR. 2017 · Served as a liaison between Meeting and Convention Planners and the City of Norfolk. Provided convention services to more than 350 groups with more than 100,000 attendees collectively. · Planned and Executed all large scale (250 or more attendees) internal and external hosted client events with total budgets exceeding $750K. Responsible for planning the largest event in the bureaus history with total budget exceeding $275K. · Planned and Executed 17 Familiarization (FAM) Tours with more than 185 meeting and convention planners. Planning consisted of travel arrangements, dining, accommodations and activities. All FAM Tours remained under budget and exceeded in-kind donation budgeting. Return on Investment from FAM Tours averaged 900% or greater. · Occasionally assumed the role of National Sales Manager and assisted in the closing of more than 10 prospected accounts with estimated Economic Impacts of more than $1M. Provided contract negotiations, city site inspection tours and customized convention services. · Assumed the role of Director of Convention & Visitor Services for 6 months with responsibilities of management of Services staff, facilitated Department Strategic Goals, Prepared Monthly Department Budget, Planning and Marketing Reports and compiled quarterly updates of Department Performance Objectives. · Independently recruited, trained and supervised 3 Services Assistants, 3 Collegiate Interns, Front Office Receptionist, 10 Visitor Information Specialists and hundreds of event volunteers. · Redesigned, Marketed, Maintained and Oversaw the distribution of the department marketing collateral such as Convention Services webpage, Convention Services Directory (print and digital) Client Microsites, Social Media Campaigns, Digital & Printed Flyers. Frequently produced materials using Adobe Creative Cloud products. SALES COORDINATOR | LANDMARK HOTEL GROUP | APR. 2013 – OCT. 2013 · Served as the on-site sales representative for group sales of two select service hotels (Marriott & IHG property). · Created and implemented sales and marketing strategies to achieve $120K of the 2013 sales goal. · Coordinated and attended weekly sales calls to prospect new clients and maintain positive relationships with existing clients. Prepared all sales and hotel marketing strategy reports. ASSISTANT EVENT COORDINATOR | NORFOLK STATE UNIVERSITY | AUG. 2012 – MAY 2013 · Assisted the Event Coordinator in all events planned for the University, including President’s Gala and Commencement ceremonies, assisting in the supervision of event volunteers and staff. · Assisted in the newly launched “I AM NSU” fundraising campaign, raising more than $75K individually. EDUCATION MASTER OF ARTS IN COMMUNICATION | MAY 2015 | NORFOLK STATE UNIVERSITY · Major: Public Relations, Summa Cum Laude BACHELOR OF SCIENCE IN BUSINESS | MAY 2013 | NORFOLK STATE UNIVERSITY · Major: Tourism and Hospitality Management, Magna Cum Laude CERTIFICATION CERTIFIED MEETING PROFESSIONAL | AUGUST 2015 · Convention Industry Council VIRGINIA DESTINATION PROFESSIONAL | NOVEMBER 2016 · Virginia Association of Convention and Visitors Bureaus Page 2