Sebastian Salas Ilabaca
WHO AM I?
Marketing and business development professional with education in the United States
and Australia, and extensive experience leading digital agencies, performance teams, and
technology-driven projects. I have directed the growth of multidisciplinary teams, managed
high-impact marketing campaigns, and built commercial and operational systems for companies
in multiple industries and countries.
I specialize in designing and optimizing sales funnels, CRM workflows, automation
processes, and data-driven marketing strategies that improve efficiency, increase revenue, and
support scalable business growth. Bilingual in English and Spanish, with strong adaptability to
fast-paced and highly demanding environments.
EDUCATION
2011 – High school diploma with emphasis in mathematics, Colegio La Misión, Chile.
2012 – English as a Second Language (ESL), Campbellsville University, Kentucky, USA.
TOEFL.
Jan 2013 – Dec 2015 – Business Economics coursework, Lindenwood University,
Missouri, USA.
Jan 2017 – Jul 2019 – Commerce (online studies), Torrens University, Adelaide,
Australia- – Volunteer Firefighter Training (CPR, Basic Life Support, fire behavior and
tactics, communications, PPE), Chilean Fire Service.
VOLUNTARY WORK
2024 – Present
Volunteer Firefighter, 4th Fire Company, Peñaflor Fire Department. Contributing to
the company’s treasury operations and supporting its audiovisual and
communication strategy.
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Work Experience
January 2023 - Current
Supersonics Agency. Chile
General Manager
● Responsible for the agency’s growth and commercial development.
● Oversees service delivery and client satisfaction across different countries.
● Manages team sprints and priorities to ensure on-time execution of marketing
projects.
● Builds strategic partnerships and strengthens brand awareness.
● Develops new business areas and opportunities for the agency.
January 2022 - December 2022
Supersonics Agency, Chile
Performance Advisor
● In charge of new client acquisition and commercial opportunities.
● Led the analytics and performance team for digital marketing campaigns.
● Developed performance dashboards to track ROI and cost efficiency.
December 2018 - December 2021
Conectal Digital Agency, Chile
CEO – Owner
● Responsible for client acquisition and account management.
● Managed Facebook Ads, Google Ads, YouTube Ads, retargeting and email
marketing campaigns.
● Oversaw Google Analytics, Facebook Analytics and Adobe Analytics for all
clients.
● Managed marketing budgets for each client, ensuring efficient media
investment.
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● Led a team of 10 professionals focused on performance marketing and
reporting
July 2018 - August 2019
TraeloFacil, Santiago, Chile
Digital Marketing Manager and Business Analyst
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Developed the marketing strategy for the Chilean market.
Created and managed the full marketing budget.
Led the digital marketing team and supervised campaign execution.
Managed the full supply-chain system and product import process into
Chile.
● Achieved a 400% increase in sales after being hired.
February 2018 – July 2018
Salesland, Santiago, Chile
Sales and Marketing Analyst
● Analyzed and managed databases to support sales and marketing decisions.
● Trained new employees in sales processes and tools.
● Prepared projections and reports based on key performance indicators
(KPIs).
● Supported the development of digital marketing strategies for new projects.
● Created new KPIs and carried out business analysis to achieve commercial
goals.
January 2017 - June 2017
Adelaide, Australia
Sales Supervisor – Pockets Charity
● Coordinated different points of sale within Adelaide CBD.
● Trained new sales employees and supported their onboarding.
● Monitored performance and ensured business and sales targets were met.
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ADDITIONAL KNOWLEDGE
● Languages: Spanish (native), English (advanced professional).
● Digital Marketing Tools: Facebook Ads, Google Ads, Instagram Ads, YouTube
Ads, Email Marketing, SEO, PPC.
● Analytics Platforms: Google Analytics, Adobe Analytics, Facebook Analytics,
Google Data Studio.
● Web & E-commerce: WordPress, Shopify.
● CRM & Automation: Experience with multiple CRM platforms and marketing
automation systems.
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