My career trajectory, including a Brand Manager role, has instilled the discipline required to successfully launch products and scale brands. I specialize in three core areas:
- Systemic Branding: Developing and enforcing strict visual guidelines for global consistency, proven in challenging markets like the US and Brazil.
- Conversion-Focused UI/UX: Utilizing Figma and UI/UX principles to create intuitive digital experiences optimized for user action and performance.
- Technical Packaging Mastery: Executing production-ready mechanicals and managing dielines, ensuring the physical product is technically flawless and aligns with the creative vision.
I maintain a fully autonomous remote workflow, enhanced by integrating Generative AI for maximum efficiency. I seek clients who demand not just quality design, but design that actively drives commercial success.