Searl Joseph

SEARL JOSEPH DIGITAL MARKETER PERSONAL PROFILE CONTACT ME AT A digital marketing and content writing enthusiast who is result oriented, meticulous and solutions focused. Looking forward to improving and honing new skills in this field. Inspired to engage and position myself to give strategies for the brands vision. By analyzing business insights & consumer trends for selecting a targeted audience for future. Zolo Hermoso ,20th Main road, HSR Layout, Bengaluru, 560102 WORK EXPERIENCE- linkedin.com/in/searl-joseph SKILLS SUMMARY Project Management Optimization Budgeting Search engine marketing Cost Analysis Bid strategy SOFT SKILLS Team Player Coachable Communication NATIVE MEDIA BUYING Executive Valueleaf | HSR Layout | Nov 2019 - present Collaborating with graphic design team and web designing team to ideate and design landing page and creatives based on user experience. Testing and refining works were done along with design teams. Blog writing, content copywriting for website Buddyloan. Achieved up to Rs.55 Lakh in gross revenue in previous quarter. Achieved gross profit margin up to 28.85% in previous quarter. Management of 4 different lead generation campaigns. Knowledge in internet pricing model, advertising optimization, audience trends, & technologies. Optimizing which include lead generation campaigns. Completed Analysis in key metrics & have created reports on detail key insights for optimizing strategies. Understanding of different market/agency models (CPC, CPS,CPR,CPA). Experienced in maintaining optimizing and improving all marketing campaigns on different channels. Proficient knowledge of Microsoft Office EXCEL Application. Expertise on content & creative strategy to get maximum ROI from the campaigns. Sports leader Intern Decathlon | Whitefield| Oct 2018 - Jan 2019 Responsible for identifying and placing of products and changing department layout basedon price variation Stock inventory change based on requirement. N Sales pitching to customers in retail store. Implementation of products placement layout based on most purchased products, bulk purchased products , and visually appealing products for trials. Updating mannequin products based on customer preference. Re-arranging overall merchandise layout based on customer walk in preference, trends, and promotion. Freelance Robolectro, Ootylands, artsytales Feb 2019 - Nov 2019 On-page optimization, conducted keyword research Off-Page Optimisation, submitted the website in various aggregator listings Google my business,created a business account and had filled necessary details of the business. Released Organic posts in social media regarding the events that were going to be conducted. Collecting data regarding users who had come across the website from different social marketing channels using google analytics tool. TOOLS Platforms Voluum, Hassoffer, Outbrain, Taboola, Canva, Google Keyword Planner.Unsplash, Adgebra, MGID,CADD EDUCATIONAL HISTORY CERTIFICATIONS Digital marketing Management | Web Marketing Academy Feb 2019 -July 2019 Search engine optimization Search engine marketing Facebook advertising Linkedin advertising Website design & Hosting Mar Baselios College Btech Mechanical engineer | Dec 2014 - Dec 2018 GPA: 6.71 United Indian School High school | 2000 - 2014 12th - GPA: 89.2% 10th - 90%