Searcy Sledge

SEARCY SLEDGE- |-__________________________________________________________________________________________ PROFESSIONAL PROFILE Energetic, innovative thinker with more than six years of experience as a social media manager in various industries including tourism, hospitality, energy management and biotechnology. Proven ability to foster and grow communities through strategic content development, social media management, email marketing and event planning. PROFESSIONAL EXPERIENCE SEARCY SLEDGE MARKETING Digital and Traditional Marketing Consultant | Remote | January 2013 - Current Negotiate and execute marketing contracts for multiple clients, including authors, retailers, restaurants, and events Launched social media and digital campaigns for regional client; increased sales by 25% in 3 months Manage email and communication workflow processes through remote and traditional methods Collaborate with teams across the globe using technology like Slack, Trello and Monday ALABAMA OUTDOORS Marketing and Communications Manager | Birmingham, AL | October 2017 - April 2018 Built strategic digital ads, including Facebook, Instagram and Google AdWords, which increased Black Friday sales by more than 61% Managed marketing budget for nationwide brand, marketing budget ranges from $50,000 - $100,000 monthly Redesigned organic content strategy and increased following by 25% in less than two months LEVERAGE PUBLIC STRATEGIES Digital Marketing Strategist | Birmingham, AL | May 2017 – October 2017 Oversaw and managed the design, content creation, implementation and launch of client websites Assisted in increasing fundraising goals by more than 500% by using email marketing and social media LOVE ADVERTISING Social Media Manager | Houston, TX | May 2016 – May 2017 Hosted Facebook Lives & achieved account record highs, including reaching 256,315 people, receiving more than 6,500 engagement and 92,000 video videos Increased engagement by 1,702% & impressions by 92% during a one-day media event IDEAWORKS Social Media Manager | Pensacola, FL | Feb 2015 – Apr 2016 Constructed and executed Instagram strategy for client, increased following by 112% and engagement by 9770% in 3 months Strategized and implemented a one-month social media campaign, increased following by 190% and engagement by 400% EDUCATION University of Alabama, Tuscaloosa, AL Bachelor of Art in Communication Studies AWARDS AND HONORS 2016 Silver ADDY 2016 Gold ADDY