Scott Jacob

tel:--www.linkedin.com/in/searchconversion SCOTT JACOB RESULTS ORIENTED DIGITAL MARKETER High-Impact Digital Marketer with 10+ years of experience in the development, deployment, and management of digital campaigns, websites and other digital tools for growing small and medium sized companies. Through agency positions and freelance gig I have amassed a large and broad expertise of digital marketing from planning and budgeting to tracking and reporting. I am most passionate about driving KPI’s and delivering provable results and increasing revenue. PROFESSIONAL EXPERIENCE Principal and Proprietor- Search Conversion, LLC, Lone Tree, Colorado 2007 - Present Summary: Founded Search Conversion in 2007; an interactive marketing firm specializing in web sites, digital marketing, conversion optimization and SEO. Deliver technical and strategic direction for over $500K in contracts and over 40+ clients representing primarily B2C clients in the High-End Travel Industry. ▪ Gunsite.com (2014-Present): Grew from 1 facility and 36 classes to 9 locations and 61 different classes while seeing a 400%+ increase in revenue. ▪ Garrison Everest (2018-Present): Sporting goods, primarily firearms related, agency. Contract ecommerce, SEO, PR and WordPress support. ▪ BVI Yacht Charters (2010-Present): Grew their yacht charter business from 34 boats to over 130 over 5 years. ▪ Dream Yacht Charters (2015-Present): Strategic digital and SEO efforts as they grew from one base to over 100 in 70 counties consisting of 20+ websites in native languages. ▪ Wynne Health & MyPolicyHub (2014-Present): Grew subscriber counts from less than 100 to over 2,000 and revenue from start-up to over $1MM. ▪ LENA Research Foundation (2017-present): Grew website visitors from under 100/day to as much as 1,000, 20% organic to over 70% and 20 operating locations to 76 today. Vice President Marketing, Growth Hacker- Digital Globe Services, Inc. 2012 - 2015 DGS is a globally-recognized provider of outsourced online customer acquisition solutions serving principally to large, consumer-facing organizations to include Time Warner Telecom, Comcast, and DIRECTV. ▪ Planning and management of a $4MM marketing budget to support 20+ client accounts. ▪ Managed all digital tactics and sales initiatives including marketing automation, landing page optimization, organic SEO, email promotion, buyer referral programs, and gift card tracking systems while maintaining an ROI of 20%. ▪ Technical search engine optimization of several .NET based customer acquisition websites. ▪ Managed full-time graphic designers, copywriters and developers in the development of campaigns. Additionally oversaw work of globally outsourced technical contractors. ▪ Implemented and deployed a cost-effective, $1,000 per month, marketing automation system which ultimately generated 25% of total company sales calls. SCOTT JACOB tel:- |- Manager of Ecommerce - Shades Shutters Blinds 2007 - 2012 Initially contracted to create a custom e-commerce website site and CRM. As the company evolved from a “basement operation” grossing $500K per year-- to a $12MM industry leader; was the sole technology resource for web development, digital campaigns, affiliate channel management efforts, and SEO targeting American and Canadian home owners. ▪ Sole developer of .NET based ecommerce system and back-office systems including vendor ordering, customer service and an early sales funnel management tool. ▪ Responsible for all organic and paid digital marketing efforts. Routinely #3 ranked website in the window coverings industry behind blinds.com and SelectBlinds.com. Beating all major brands and big-box stores. Interactive Marketing Director- AIMCO (NYSE: AIV) 2009 - 2010 AIMCO is one of the largest owners and operators of apartment communities in the United States, owning over 550 communities generating over $974MM in profits (at time of employment). Each community had their own website and digital marketing efforts all coordinates through the Interactive Marketing Department. ▪ Managed a team of six resources; utilizing on-page, off-page, PPC, data feeds, rank-tracking, and automated email to engage potential and existing leasing tenants. ▪ Worked closely with the Java development team as a product manager to alter published HTML - instantly leading to better local rankings, increased site traffic, call volume, and leasing activity. ▪ Team’s effort drove AIMCO to outperform both local and national competitors altering the corporation’s primary lead generation from traditional print tactics to the digital channel – Digital lead growth from 5% to over 80%. Marketing Product Manager- National CineMedia (NASDAQ: NCMI) 2006 - 2007 National CineMedia (NCM) operates NCM Media Networks, an integrated media company reaching U.S. consumers in movie theaters. Serves as Marketing Product Manager for two evolutionary web development projects focused on assisting Corporate Sales and Marketing in the direct selling of advertising to movie theaters. ▪ Worked with Marketing and Sales to build a strategic customer relations and sales system. ▪ Identified and wrote user requirements, negotiated development efforts with in-house architects and 3rd party development teams under an agile Scrum methodology environment. ADDITIONAL INFORMATION Technical Proficiency: Windows and Mac OSX; WordPress; php; numerous web development tools; SCRUM and CMM Project Management (IT and Business). EDUCATION SOUTHERN METHODIST UNIVERSITY, Dallas, Texas Bachelor of Science (B.S.): Management Science and Operations Research; Minor in Business.