Scott Hurwitz-
Digital marketer with focus on entertainment, music,
sports, collectibles & lifestyle brands. Social media expert,
influencer program manager, content creator and
distributor. Ideation, strategy, results & analysis.
COMEDY LEAD
Royal Caribbean Cruise Lines | April 2024 – July 2024
Headliner Entertainment
Program
Executed strategic planning, booking and scheduling of over 100 comedians across 26 ships
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CEO
Influencer Network
Roster Includes:
Jen Kirkman, Doug Stanhope,
Dean Delray, Erin Foley, Kate
Quigley, Tom Papa, Kira
Soltanovich
Created SOP and SQM documentation to support new fleet-wide Headliner Comedy program
Developed standardization for RCCL's comedy program; including theater and comedy club
signage, show logistics, comedian guidelines and digital content
Lead recruitment, screening, casting and hiring of comedians for specific demographics on
each voyage
Thatsfunny Network | January 2019 - Today
Thatsfunny Network is a collective of comedians with a social media reach of over 5 million
followers on Twitter, 3 million on Instagram and over 2 million podcast downloads per month
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Booking and programming live podcast reads, paid Instagram stories, sponsored Tweets,
branded videos & monthly live stand up show in New York City
Daily stand up listings on Twitter.com/thatsfunny – over 10k followers
ThatsfunnyTV, comedy news magazine video series – Youtube.com/thatsfunny
Drip | May 2023 – July 2023
SOCIAL MEDIA CONSULTANT
@Dripshop.live
Live Streaming Commerce
App/Start Up
Community, Contest Development, Social Strategy, Planning, Content Creation & more.
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Created infrastructure to streamline TCG and Sports content on Drip’s social platforms
Developed and launched marketing campaigns for TCG releases
Organized virtual card show; live streaming events
Laid groundwork for Seller Showcase video series and updated Streamer Resource Center
Beckett Collectibles | June 2022 – February 2023
HEAD OF SOCIAL MEDIA
@BeckettCollect
Social Strategy, Planning, Execution, Media Buys, Video Production, Active Engagement and more.
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Planned all social conversation, handled community management, customer service,
promotions, fan engagement and all content
Developed conversation calendars, influencer programs, educational video content,
partnerships and more
Managed media buys, design, editorial, content and events teams
Lead on strategy and content creation for all new business units: VHS, BAS, BGS, Tickets, Vault,
Comics, BeckettCollect and more
Binj | 2021 - 2022
Social/Editorial
Entertainment App/Start Up
A community-driven platform using a proprietary personality-based AI and recommendation
engine for users to discover, navigate, rate, and curate streaming content and engage with others
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Created all editorial content for Binj social profiles (Twitter, Instagram, TikTok, Facebook) and
official in app profile. Daily posts, promotions, audience development and engagement
Executed media buys and promotions on multiple platforms
Managed Tik Tok Influencer program, provided calls to action, content guidelines
VP Marketing
Comedy Network
Roster Included:
Bill Burr, Al Madrigal, Tom
Papa, Doug Stanhope, Neal
Brennan, Jen Kirkman, Bert
Kreischer, Tom Segura, Steve
Byrne
Marketing Director
Comedy Central Enterprises
Projects Included:
Jim Gaffigan, Hannibal Buress,
Patton Oswalt, David Spade,
Tracy Morgan, Dan Mintz, Nick
Thune, Kurt Metzger
All Things Comedy | 2015 - 2019
Built the All Things Comedy Brand by creating unique content and partnerships
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Managed ATC Social channels, sold and created podcast ads, developed brand partnerships,
live shows, show sponsorships and cross promotions utilizing the ATC roster of comedians
Connected comedians with revenue opportunities across multiple platforms generating over
$800k in income
Launched 1st annual ATC Comedy Festival in Arizona, October 2017
Comedy Central | 2014
Developed and executed marketing campaigns for Comedy Central’s Stand Up Month
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Created online and offline marketing campaigns for each of Comedy Central’s 2014 Stand Up
Month specials, released on various platforms including CD, DVD, BluRay, Download to Own,
Digital and Vinyl
Oversaw the creation of all promotional assets, posters, digital banners, stickers and more
Worked with talent to create unique promotional tools and opportunities
ICED Media | 2006 - 2013
Executive Vice President
40+ Person Digital/Social
Communications Firm
Clients Included:
Earth’s Best, Terra Chips, Alba
Botanica, Avalon Organics,
SONY, Universal, Jive, ATO,
Oxygen, Comedy Central, CNN,
Starz, Paramount Pictures, The
Weinstein Company, Spike,
Palms Las Vegas, MSG, Diesel,
L’Oreal, Ralph Lauren, Kmart,
Sears, Swatch, Tissot, Friendly’s
As Executive Vice President and Partner of ICED Media, duties ranged from overall company
management to strategizing, pitching, closing and executing business for a wide variety of clients.
For over 8 years I was an integral part of the overall growth & success of this boutique agency specializing
in creating and executing holistic digital, social and influencer campaigns for entertainment, consumer
packaged goods, fashion, beauty, sport and corporate brands.
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Sr. Project Manager
50 person Lifestyle Marketing
Agency
Clients Included:
Comedy Central, Reebok,
Disney, Paramount Pictures,
SONY, Arista, Jive, Universal,
Interscope, Def Jam, Geffen,
Capitol, MGM, Coke/Sprite,
Xbox, Medicom Toy, Nike and
RBK
Education
Developed a diverse plate of online marketing services that ranged from online PR to
influencer programs, events, unique cross promotions, social activations and more
Built online department from the ground up, staffing project managers, social media
managers, pr directors and account managers
Lead the strategic planning, execution, optimization and analysis for integrated solutions
across all agency departments
Provided management guidance & support to growing company from 6 employee staff to over
40 full-time
Generated over 7 million dollars in revenue across multiple projects
Cornerstone Promotion | 2002 - 2006
Spearheaded online initiatives for entertainment properties and brands focused on lifestyle marketing
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Oversaw all aspects of online campaigns for various major label and underground recording
artists, corporate clients, TV and film projects
Drafted proposals, negotiated contracts and acted as liaison with major record labels, film
studios and lifestyle brands
Created, updated and moderated “digital street teams” and coordinated third-party online
promotions for various online campaigns
Arizona State University, Tempe, AZ | Bachelor of Science: Marketing
