Scott Draper

 SCOTT DRAPER San Diego, CA | - |-| https://www.linkedin.com/in/scottjdraper/ DATA-DRIVEN MARKETER | DIGITAL STRATEGIST | CONTENT CREATOR | SOCIAL MEDIA SPECIALIST Strategic and effective Marketing Professional, offering 15+ years of comprehensive experience in digital strategy, online reputation management, data & analytics, online advertising, and creative direction within a variety of industries, including hospitality, health & fitness, and non-profit in the US and Mexico Proven track record in developing and executing impactful strategies that drive ROI, increased revenue & market share, innovations, online engagement, and brand value Well-known for cultivating relationships, proactively communicating with stakeholders, and leading projects to successful completions Offers a creative, strategic, and analytical approach, with a passion for connecting brands to people and leading organizations to achieve ambitious objectives AREAS OF EXPERTISE  Strategic Planning  Cross-Functional Leadership  Digital Marketing Strategies  Content Development  Online Reputation Management  Project Management  Keyword Research  Data & Performance Analytics Brand Management  SEO & SEM Customer Engagement  Competitive Research  Social Media  Video Concepts Photography  Lead Generation  Email Campaigns  Relationship Building  Networking TECHNICAL SKILLS  Hubspot  Facebook Advertising  Google Analytics  WordPress  Canva  Instagram Advertising  Adobe Creative Suite  Gatherup PROFESSIONAL WORK EXPERIENCE SOCIAL MEDIA SPECIALIST Rancho La Puerta | San Diego, CA 08/2015 – Present Manages marketing operations and strategy for both the US and Mexico, including online reputation management, social media interaction and strategy, stakeholder management, blogging, and content development Leads teams and projects cross-functionally to drive brand awareness and optimize campaigns across all digital channels Creates and manages Social Media calendar for consistency in postings and voice resulting in audience growth by 9x surpassing internal KPIs Leverages performance analytics to create impactful strategies that drive engagement and increased ROI, including average engagement of 6%+ Coordinates Facebook advertising by targeting specific geographic locations, interests, and incomes to attract new audiences and retain existing customers, resulting in customer acquisition growth and increased market share Oversees online reputation management through listening software, Gatherup, and coordinates upper-management team responses between US and Mexico parties Produces and leads dynamic blog and content initiatives, including the newsletter’s 35,000 subscribers, specialty guides, and other marketing programs Researches and shapes blog ideas and writes, edits, assigns, and amplifies content from recognized industry professionals Oversees and serves as the company representative with special events and initiatives Tracks interactions and KPI’s, reporting analytics quarterly to the executive board and deriving insights that identify opportunities and improvements DIGITAL MARKETING CONSULTANT Various Organizations | San Diego, CA 08/2019 – Present Provides clients across a variety of industries with marketing expertise in newsletter content, social media, and calendar setting to attract donors or new customers Advises companies on best practices and short- and long-term strategies to maximize ROI and KPIs Conducts keyword research and competitor online analysis for website and marketing optimization PHOTO EDITOR Competitor Group | San Diego, CA 04/2011 – 06/2015 Managed projects from ideation through planning, image production, and execution to publishing across all media Generated editorial ideas and collaborated with editors, art directors, talent agents, and others to create dynamic visual stories Created strategic editorial calendars to support product launches by leveraging social media campaigns across Facebook, Instagram, Twitter, and blog posts, while often conducting interviews and writing Created celebrity portraits, generated story ideas, and wrote articles and content relating to Triathlons, women’s fitness, nutrition, and running EDUCATION Digital Marketing Professional Certification SAN DIEGO STATE | San Diego, CA 9-month certification program, specialized in: Digital Strategy, Content Marketing, Social Media Marketing: Organic & Paid, User Experience, Customer Relationship Management, Data Analytics & Visualization, and Web Development Coursework toward a major in English and a minor in Art Studio UNIVERSITY OF CALIFORNIA SANTA BARBARA | Santa Barbara, CA Associates of Arts in English SANTA BARBARA CITY COLLEGE | Santa Barbara, CA