Sayontan

SAYONTAN GHOSH Toronto, ON |- |-| Sayontan Ghosh | LinkedIn MARKETING COORDINATOR Data-Driven Marketing: Drove digital campaigns with measurable impact, generating 11,000+ page visits and achieving 50K+ social media engagement across multiple platforms Cross-Functional Collaboration: Managed relationships with designers, clients, and stakeholders across marketing, sales, and creative teams, coordinating end-to-end campaign execution Project Management: Coordinated end-to-end production of 3 monthly magazines, managed social media campaigns for 4 brands, and led teams of 4 interns and 3 designers while maintaining precise content and delivery schedules Digital Marketing Channels: Created content strategies spanning email, social media, and digital advertising using tools like Facebook Ads, Google Analytics, and Mailchimp Strategic Project Execution: Led multi-channel marketing initiatives for brands, developing content calendars, videos, and campaigns that increased audience reach and business growth PROFESSIONAL EXPERIENCE Publisher | Best Version Media, Toronto Aug 2024 – Nov 2024 Best Version Media is a $5.0M advertising agency that produces targeted local magazines that connect businesses with community readers. Led monthly magazine production and secured advertising partnerships, including a CAD $20k contract with a windows and doors installer. ●​ Developed targeted digital marketing strategy for local businesses, integrating Google Ads, Facebook Ads, and Google Business listings to secure a $20,000 advertising contract with windows and doors installer by precisely mapping customer acquisition channels. ●​ Managed end-to-end production of 3 monthly magazines, coordinating with content and creative teams to deliver on schedule. ●​ Generated new business through cold calling and email outreach while maintaining relationships with existing advertisers, ensuring smooth execution of campaigns and content creation. Customer Relationship Manager | Nordia, Toronto Oct 2023 – Aug 2024 Nordia operates 12 customer service centers across Canada, providing telecommunications support with $1B in annual revenue. Managed customer relationships with an 80% retention rate while resolving billing issues and identifying new service opportunities. ●​ Managed telecommunications customer relationships in the Canadian market, developing nuanced service strategies that achieved 80% client retention by understanding regional communication preferences and regulatory compliance in service delivery. ●​ Developed tailored customer service solutions for telecommunications market, demonstrating understanding of Canadian customer communication preferences and regulatory compliance in service interactions. Inside Sales Representative | Rocscience, Toronto Mar 2023 – Sep 2023 Rocscience develops software tools for civil and mining geotechnical professionals, with a $5.1M valuation. Generated leads through LinkedIn Sales Navigator and executed email campaigns while analyzing sales data in Excel. ●​ Optimized B2B lead generation for Canadian geotechnical software market, achieving 12% response rate through targeted email outreach strategies that leveraged localized professional networking and industry-specific communication approaches. ●​ Improved CRM data hygiene (Salesforce), reducing redundancies by 15% and enhancing campaign effectiveness. Brand Strategist | Nfaktor, India Feb 2022 – Mar 2023 Nfaktor delivers business and marketing consulting services focused on market strategy, content planning, and sales enablement. Led B2B sales campaigns for Dell products while managing social media strategy for internal product lines. ●​ Developed B2B strategies for Dell and internal products, improving digital content and brand positioning. ●​ Led video production and content creation, reducing production cycle time by 20%. Content Writer | DayOne Technologies, India Sep 2019 – Aug 2020 DayOne Technologies develops AI applications for iOS and Android platforms. Created content across websites, blogs, infographics, and social media channels. ●​ Executed strategic content marketing approach, achieving #1 Google rankings and driving 11,000+ page visits through targeted SEO and analytics-driven content development. Developed and implemented content strategies to increase customer engagement and brand awareness. Optimized content for search engine visibility, resulting in increased organic search traffic. Monitored content performance to ensure best practices were followed. ●​ Collaborated with senior content managers on Jira and designers to develop and optimize web and social media content by leveraging tools including Facebook Ads, Google AdWords, Neil Patel, Ubersuggest, AskThePeople, Mailchimp, and Google Analytics for content strategy. Copywriter | Clemenzie Communications, India May 2018 – Sep 2019 Clemenzie Communications is a marketing and advertising agency delivering creative design and product marketing solutions.As a copywriter, I developed and verified marketing collaterals, including flatpage copies, custom pages, wireframe content, and buying cycle documentation. ●​ Constructed strategic content marketing approach for digital platforms, coordinating cross-functional teams to develop multimedia campaigns that generated 65K+ views through systematic video production and targeted social media deployment. ●​ Led a team of 4 interns and 3 designers, enhancing campaign efficiency. Account Relationship Manager | Mad About Digital, India Aug 2017 – May 2018 A full-service digital agency generating $16.4M/year, MAD specializes in web development, user experience, and digital marketing.During my tenure at MAD, I developed marketing content for four brands: Coldstone, Bloomsbury, Galitos, and HGS. ●​ Architected cross-platform marketing strategy spanning F&B and IT sectors, developing an integrated campaign approach across four brands that generated 50K+ organic Instagram engagement through data-driven content calendars and targeted creative execution. ●​ Increased customer acquisition cost efficiency by 20% through integrated digital marketing strategies. EDUCATION & CERTIFICATIONS ●​ ●​ ●​ ●​ Post-graduate Diploma in Marketing Management, Humber Polytechnic Masters in Psychological Counselling (M.Sc.), Martin Luther Christian University B.A. (Hons) in Psychology, Martin Luther Christian University Marketing in a Digital World, University of Illinois (2021) TOOLS & TECHNOLOGIES ●​ ●​ ●​ ●​ Project Management: Trello, Slack, Asana, Jira CRM: Salesforce, Hubspot Productivity: Microsoft 365, Google Suite Media Platforms: Mailchimp, Facebook, Instagram, Google Ads, Google Analytics