SAYED ABDELAAL
Senior UX Design Specialist
Giza, Egypt. Open to Relocation!
--linkedin.com/in/sayed-abdelaal
https://sayed.bss.design/index.html
SUMMARY
I'm a UX Design Specialist at UEFA with a proven track record of creating intuitive and impactful digital experiences.
With over 6 years of experience in UX (10 years overall), I have successfully collaborated with cross-functional teams
to design and deliver user-centered solutions that drive business growth. I thrive in a collaborative environment
where I can leverage my skills in UX design, UX leadership, communication, presentation, problem-solving, and
attention to detail.
EXPERIENCE
UEFA | Senior UX Designer Specialist
Des 2023 – Present.
I lead the design and execution of projects that drive engagement and satisfaction, collaborating with
cross-functional teams to ensure impactful outcomes.
Responsibilities:
▪ Work closely with cross-functional teams including product managers, developers, and stakeholders.
▪ Communicate design progress and challenges to stakeholders effectively.
▪ Ensure designs align with business goals and technical constraints.
▪ Ensure designs are aligned with UEFA's brand and visual identity - Maintain the B2B design system.
▪ Conduct user research to understand user needs, behaviors, and pain points.
▪ Plan and conduct usability testing sessions to gather user feedback.
▪ Present design concepts and rationale to stakeholders, effectively articulating design decisions.
▪ Manage multiple design projects simultaneously, ensuring timely delivery of high-quality work.
▪ Mentor junior designers and provide guidance on best practices.
▪ Lead design reviews and provide constructive feedback to peers.
Products/Projects:
VIP Tickets App, Accreditation Delivery Portal, Media Portal, VISTA Stadium maps. UEFA Go, B2B Design system,
UEFA’s Community Portal.
Link Development | Senior UX Designer
May 2021 – Nov 2023.
I worked in a cross-functional team mission-based, closely with all stakeholders. I also maintain and contribute to the
design system alongside the front-end team.
Responsibilities:
▪ Facilitate meetings/workshops with stakeholders and business teams.
▪ Gather and validate business requirements with user needs, and Technicality.
▪ Doing Research quantitative and qualitative, Journey and empathy maps, and Personas.
▪ Information Architecture, wireframes, UI Design, prototyping, and testing.
▪ Analyzing user feedback and activity, and iterating to enhance the user experience.
▪ Collaborate and communicate with dev teams to stand on the tech constraints hand of the final designs.
Products/Projects:
ServeBig, the Ministry of Justice Platform, GAFI, Egypt Air, the Grand Egyptian Museum, SEHA, CBE - GRID, Emirates
Health Services, the Saudi Space Portal, the Dubai Chamber of Commerce, the Islamic Development Bank, FAB MISR
Internet Banking, STC Bank, RCJY, and many more success stories.
Intcore | UX/UI Designer
Sep 2019 – April 2021.
I worked closely with the system analyst, project manager, and the dev team to deliver products that delight and
satisfy the end-user and achieve business goals.
Responsibilities:
▪ Conduct user research to understand user needs, behaviors, and pain points.
▪ Create wireframes, prototypes, and user flows to effectively communicate design ideas.
▪ Create visually appealing and intuitive user interfaces.
▪ Stay updated with the latest UX trends, tools, and technologies.
Products/Projects:
Medaro, AerBag, Clubenz, Multivendor Ecommerce, Fastrak, CodeRed, Treffen, and many more success stories!
Anas Academy | UX Instructor
Nov 2023 – Present.
As a UX Trainer at Anas Academy, I am empowering individuals with the knowledge and skills to create exceptional
user experiences.
Responsibilities:
▪ Create engaging training UX content and conduct sessions on user experience (UX) design principles,
methodologies, and best practices.
▪ Create and deliver hands-on workshops, exercises, and case studies to enhance participants' practical skills in
UX design.
▪ Provide guidance and mentorship to trainees, offering personalized feedback and insights to foster their
growth and development.
▪ Continuously evaluate and improve training content, materials, and methodologies to ensure their
effectiveness.
Udacity | UX Session Lead
Sep 2022 – Present.
I lead learning sessions and workshops, teaching the Advanced UX program (UX Nanodegree).
Responsibilities:
▪ Managing weekly Connect sessions with students according to Udacity guidelines.
▪ Creating the Udacity Connect session agenda, content & notes.
▪ Explaining concepts of the Nanodegree program to my groups of students.
▪ Coordinating between the students and the Udacity Connect team. and a few more responsibilities...
Information Technology Institute (ITI) | UX Instructor
Sep 2022 – Present.
I’m teaching the UX Design course at the Information Technology Institute of El Ismailia.
Responsibilities:
▪ Create engaging training UX content and conduct sessions on user experience (UX) design principles,
methodologies, and best practices.
▪ Create and deliver hands-on workshops, exercises, and case studies to enhance participants' practical skills in
UX design.
▪ Provide guidance and mentorship to trainees, offering personalized feedback and insights to foster their
growth and development.
And over 5 years of experience in Graphics, Motion Graphics, and web design with advertising agencies.
EDUCATION-.
Bachelor Degree | Management Information Systems and Computers.
SKILLS
Personal skills:
▪ UX Project Management
▪ Time Management
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Mentoring and Leadership
Collaboration and
Communication
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Adaptability
Continuous Learning
User Experience Research:
▪ Research planning & reporting
▪ Primary research
▪ Secondary research
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User Journey Mapping
Heuristic Evaluation
Competitor Analysis
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Usability Testing
A/B Testing
Heatmaps
User Experience Design:
▪ User-Centered Design
▪ Interaction Design
▪ Information Architecture
▪ Wireframing and Prototyping
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Design Thinking
Journey and empathy maps.
Personas
User stories and flows
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UI Design
Interactive prototypes
Atomic design
Design system
Design Tools & framework:
▪ Figma
▪ FigJam / Miro
▪ Adobe XD
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Photoshop
Illustrator
Notion
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Agile and Scrum
Methodologies
Waterfall Methodology
Front-End Development:
▪ HTML5
▪ CSS3
▪ Responsive Web Design
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Responsive Web Design
Bootstrap
Materialize
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PrimeNG
Liferay
Flutter
COURSES & TRAININGS
Online UX platform, 2022.
Uxcel | Few Certificates & Licenses
https://app.uxcel.com/ux/1VT0GXIR2NOG
Online UX platform, 2022.
Udacity| Advanced UX design nano degree.
confirm.udacity.com/RYKFNPGD
This course was mainly focused on the different research methods, Design Thinking
approaches, solving problems, moving from sketches to hi-fidelity design, and testing.
Online Bootcamp, 2020.
UX Camp| UI/UX Design Masterclass.
This course was mainly focused on the following topics: How to conduct effective research
focused on the topic under study. Why, When, and How to Make a Design Decision
Online Course, 2019.
UX Academy | UX / UI Fundamentals
This course was mainly focused on the design thinking framework and software tools like
Adobe XD.
LANGUAGES
Arabic
English
Native
C1 level, Professional working proficiency.