Sayan Majumder

SAYAN MAJUMDER - | https://www.linkedin.com/in/sayanmajumder/ |- CAREER SUMMARY Experienced Professional with a career successfully developing and deploying strategic marketing plans, designing and launching effective public relations (PR) campaigns, and achieving increases in revenue and productivity. A recognized leader with strengths in digital marketing, project management, event planning, administration, and business development. Exceptional strategist analyzing trends and forecasting sales to develop long-term strategies, key objectives, and operations execution plans based on business best practices as well as maximum growth and profitability. Excellent communication skills proved by the ability to successfully manage large projects while working with people from very diverse backgrounds. ACADEMIC CREDENTIALS MBA (Specialization in Strategy and Marketing), IIM Indore (2010-12) B.F. Tech, National Institute of Fashion Technology, Hyderabad (2004-08) KEY SKILLS Strategic Market Planning | Budget Management | Social Media Management | Project Management | Event Management | Market Research | Customer Service | Mentoring | Community Relations | Brand Management | Campaign Management | Relationship Building | Digital Marketing IT SKILLS MS Office (Expert) | GSuite (Proficient)| Power BI (Proficient) | HTML, WordPress, PHP, CSS (Basic) | cPanel, Hosting, Mail Server (Proficient) | AWS (Basic) | CorelDraw (Proficient) | Cubase Pro (Proficient) | Premiere Pro (Proficient) | Solidity (Basic) | OracleDB, SQL, PostgreSQL (Basic) PROFESSIONAL EXPERIENCE     Freelance Consultant – Digital Marketing Strategy Freelancing Kolkata Apr’20 – Present Preparing Digital Marketing Strategy and executing Roadmaps for Clients Preparation of Digital Asset Management Strategy and utilize for various Marketing Communication Channels Driving and planning for Digital Brand Building Developing technical infrastructure for improving Digital Experience HashCash Consultants Director, Digital Marketing Kolkata July’16 – Oct’19  Achieved a higher rate of project leads by periodically planning and executing of digital marketing strategy in terms of SEO, Social Media Marketing Strategy, SEM, PPC, Content Marketing, PR Activities, and Brand Building. Achieved to generate 5/6 high-value leads/day by evaluating and developing Digital Marketing Strategy  Actively engaging potential clients daily through multiple channels such as Facebook and Twitter, newsletter, and customizable reminders  Utilized direct market research to enhance UX/UI to ensure Customer Retention and Brand Recognition in a competitive environment  Provided innovative and creative consulting services to key clients while managing Corporate Marketing and Communications Functions, Brand Management, PR, Media Relations, Corporate Positioning, Product Launches, and Advertising resulting on over 300% growth  Supervise inter-department team members for internal communication and provide constructive feedback  Utilized the Internet as a medium to market our products & services with low-cost strategies and techniques utilizing services such as Google AdWords, social networking sites, and targeted content positioning  Evaluate regularly the efficiency of business procedures according to organizational objectives and apply improvements  Managed operational budgets optimally to promote profitability based on key financial metrics of the company  Evaluating and monitoring of Marketing Plan align with business needs  Analyzed market data and identified opportunities to significantly make a strong brand impression and design product and service portfolio Highlights  Attained 3x growth in business revenue by over USD 3 million since April 2017 by globally achieving top product/company (Paybito, Billbitcoins, HashCash) searched (SERP Rank 1-5) for “White label Cryptocurrency Trading Platform” and “White label Cryptocurrency Payment Solution” Strategy and Project Head Kolkata May’14 – June’16  Coordinated with clients for Contract Conclusion, Requirement Gathering, Design Development, Testing and Production  Responsible for Budgeting, Cost Management, Proposal Creation & Communication, Risk Management, Status Reporting, and Execution  Inter-department Coordination to Deliver Project, Quality Control, Risk Assessment  Mentor, supervise, and created a dynamic 30+ members team of Cross-Functional Experts consisting of Senior Managers, Technical Experts, and Finance Experts  Coordinating Scrum Meeting, Project Tracking, Technical Documentations  Develop product on Blockchain Technology for Remittance, Corporate Payments, Crypto Exchange (Paybito) and ICO  Internal Consulting for Business Development and analysis of financials and plan for overall business growth  Initiate restructuring of Website Hosting, cPanel, WHM, Mail Server, SSL, DNS, CDN management  Project infrastructure deployment (AWS, Alibaba Cloud, Google Cloud) and SLA Management  Plan and monitor the day-to-day business operations with business stakeholder to ensure smooth progress Highlights  Cost Savings of Monthly USD 8k by Optimization of AWS infrastructure and Improvement of Code Quality  Successfully Implemented custom hosting and mail server after a system breakdown from a DDoS attack  Chosen to drive Process Reengineering Taskforce, an organization-wide initiative to drive Productivity at the Delivery Center  Successfully deliver projects on time to clients by planning and preparing Code Repository and designing project template and storing in cold store saving the business nearly USD 5k monthly      Pune Institute of Business Management Marketing Manager Pune Aug’13 – Apr’14 Planning for Sessions and Seminars for Marketing of the Institute Visiting various Colleges, Training Institutes, Coaching Centers, Consultants (C0, C1, C2, C3) and conducting Seminars all across India Coordinating the Academic Department for various Assessment Process of the students Responsible for Online Reputation Management of the Institute Drafting case studies and mentoring students for Aptitude Development, and Problem Solving Approach       Thefashionsearch.com Co-founder and Marketing Head Delhi Jan’13 – Jul’13 Communicating with retailers for the service, various promotional activities and business support and planning based on the feedback Plan for the revenue based on the advertisements and coupon sales Plan for the website and app development with CRM functionalities for the website and communicating with development team Plan for the back-end infrastructure for maintenance, content management, information management etc. Research for users experience and ease of usability of the website and applications Researching and planning for marketing through various channels and preparing a road-map for investing in marketing         bhane.com , SMA Softech Pvt. Ltd., Faridabad (An Initiative of Shahi Apparels Pvt. Ltd.) Assistant Manager, Digital Marketing Faridabad July’12 – Dec’12 Strategic Planning for Brand Development and Marketing Communication Plan for the new e-tail bhane.com. Day-to-day management of multiple accounts on Google AdWords and MSN AdCenter Bid management and optimization (PPC Campaign) by creating new keyword search terms and ad copy Implementing and monitoring A/B tests around landing pages and ad copy Tracking on-site and offline conversion performance via Google Analytics and other tools Improving search traffic, page rank, conversion, site performance, overall User experience Prepared marketing strategy for effective links from authorized websites Planning for Social Media Campaigns and customer engagement plans through Social Media Platforms Bannari Amman Apparel Pvt. Ltd., Chennai Executive, ERP (SAP) Implementation Team Chennai Jul’08 – Aug’09  Analyzing the existing process and system, and Customization and Implementation of ERP System  Successfully prepared Project Scope by evaluating existing system by Gap Analysis nearly 900 processes and Requirement Gathering from Management  Actively participate in Project Initiation, Planning, Monitoring and execution of SAP SD module in the plant  Planning and order processing according to available capacity and execution of the order  Collection of Customer Master, Material Master, Costing of Finished Goods information  Facilitating Finished goods inventory shipment by Delivery Challan & Billing  Efficiency report analysis and generating of Managerial Report Highlights  Identified & rectified a value difference of 12 lakhs INR (~USD 30K) between SAP and Tally by analyzing the exported data  Successfully trained 10 admin users and 38 team users and developed training manual