Saurabh Sen

 SAURABH SEN Mobile: - ~ E- Mail:-, www.linkedin.com/in/saurabh-r-sen Seeking managerial assignments in Strategic Planning/ Budgeting/ Decision Support with an organisation of high repute. CAREER CONSPECTUS A competent CA-Final (One Group-cleared) & MBA-Finance with 16 years of experience in Planning, Business Strategy, Financial Management, Decision support and Corporate Coordination. Expertise in evaluating, establishing & maintaining Business support policies and procedures. Deft in organizing, interpreting, and communicating market information to facilitate the decision-making process of the top management. Adept in handling Budgeting & Planning, key client servicing and team management activities. Skilled effectively for streamlining systems to facilitate achievement of organizational objectives and ensure profitability of operations. A keen communicator with excellent relationship management skills. CORE COMPETENCIES Corporate Strategy/Budgeting/ MIS Reporting Preparation of Corporate AOP & Quarterly Re-forecasts & critical analysis of the same. Variance analysis on Budget, re-forecasts & actuals to feed the top management with qualitative inputs. Preparing and presenting research / industry reports comprising of industrial trends, industry information; interpreting the result of research studies and providing business recommendations. Preparation various reports and other statements through in-depth analysis & producing actionable information to provide feedback to top management on financial performance for viz. fund management, credit control, profitability, etc. Operations Coordinating with Regional Sales & operations for evaluating internal control systems / procedures with a view to highlight the shortcomings and implementing necessary recommendations. Single Point of Contact for Management & Liaising Ground Operations. Sales Coordination Providing sales support to the sales team by preparing Project feasibility report. Extending back office support to the sales team for achievement of the set targets. Networking with sales coordination team to collect, collate & analyse data about the Company’s performance. CAREER CONTOUR Associated with Instawingz Marketing (An Ad Agency in Surat) - Nov 2018 till May 2021 Operating partner Sales: Handling the Sales team, directing the team for the optimal product mix for the clients to achieve maximum reach/Conversion. Business Creation: Responsible for Online & Offline business, new business opportunities and new products. Initiated the drive in the city for converting clients from Traditional advertising to Social Media Marketing (Facebook, Instagram, LinkedIn & WhatsApp marketing) Business Support: Mentoring the market survey team for conducting surveys for clients based on market dynamics & preparing the Cost-benefit analysis for them. Back end Support: Heading the Tele Calling department & Designer team for extending complete backend support function and client servicing along with innovative campaign ideas & Creatives. Client relationship: Meeting the key clients and convincing them about the different product mix from array of advertisement products. IndiaCast Media Distribution Private Limited, Mumbai: Since Dec’16 to Nov’18 Associate Director - Corporate Strategy Preparation of Annual operating plan of the company, making monthly/quarterly re-forecasts, conducting critical analysis to compare budgeted/Re-forecast numbers with actuals. Preparation of Management Dashboard with variance analysis depicting the MOM revenue, Commission, Monthly Debtor’s report, Monthly collection report, Credit breach report, Summary profitability. Directing efforts towards Board presentations, Executive committee meetings & monthly meetings. Liaising with the legal team for operator’s agreement drafting & inclusion of critical financial clauses. In charge of the carriage outflow, sanctioning deal wise carriage pay-out & monitoring the same, operator wise to keep a check on the net outflow vis-à-vis allotted budget. Heading Carriage team: Responsible for verifying the channel agreements with Cable operators with an YOY analysis & sanctioning or rejecting the same based on their feasibility. Channel wise/ operator wise monitoring of the placement. Guiding the placement team regarding flagging any irregularities vis-à-vis the clauses of agreement. Grant Investrade Limited (HITS – Hinduja Ventures), Mumbai: Since Jan’16 to Dec’16 Sr. Manager - Corporate Strategy & Operations Responsible for the entire ground operations - Handling a team of 2 from Corporate Operations, a parallel reporting of 10 Regional operations people & the entire Logistic team. Responsible for Operators documentation, validation, authorisation, on boarding in system with requisite no. of STBs & required content activation. Liaising up with Regions & Backend technical team for fulfilling regular requirements of the Operators. Single point of contact for Regions for any Upgradation/ Down gradation of operator’s Packages, Activation/ Deactivation of connection. Active participation in content packaging based on Region wise requirement & Broadcaster’s deal to be fit & provide the best possible combination of Channels. Reporting & Analytical Responsibility towards Management: AOP – Estimating the detailed ground requirement phase wise & preparation of AOP Region wise/ State wise/ Month wise for COPE & STB seeding. Variance analysis – Budget vs. actuals & highlighting the reasons & remedy - plan of action for the same. Operator wise/ Region wise ABC analysis for Revenue/Collection Reporting – Revenue, Collection, Outstanding/ Ageing (Daily/Weekly/Monthly) Handling Distributors (DB Commission pay out calculation) Proposal of various schemes for STB/Content from time to time basis calculated estimated seeding. Highlights: Have streamlined & Redesigned the entire operator on boarding system. Designed & maintained the Subscriber billing system Star India Pvt. Ltd.: Since Jul14 till Dec15 as Manager-Planning, Media Pro Enterprise India pvt. Ltd.: Since Jul’11. (Joint Venture between Star Den & Zee Turner) Star Den Media Services Pvt. Ltd.: Since Dec’08 to Jun’11 Preparation of Annual operating plan of the company, making quarterly re-forecasts, conducting critical analysis to compare budgeted numbers with actuals. Preparing presentations for Board / Executive committee meetings & monthly review meetings. Directing efforts towards preparation of Management Dashboard with variance analysis encompassing Monthly Subscriber report, Monthly Debtor’s report, Monthly collection report, Credit breach report, Revenue report, License fee report, Summary profitability. Creating Logical back up for Operator wise DTH deals renewal (Fixed fee & CPS calculation) Conducting month on month revenue & subscriber base analysis & highlight the impact on top line & bottom line & Reason for variance. Conducting the competitor’s analysis by collating & studying the Big MSO wise revenue & collection. Analysing Channel wise valuation & market share basis TRP/Reach/RIO Rate/Genre Determining the Credit breach at customer level/regional/business level. Liaising with regions for updates on Billing status & pointing out any major variances to respective heads. Highlights: Have designed the first Modified RIO structure with Corporate Planning team for DAS-I/II market. Performed a significant role in analysing the impact of channel wise revenue during outgoing of few channels from the bouquet. Thomas Cook India Limited, Mumbai: Since Aug’06 to Nov’08 Assistant Manager Corporate Travels (Business Support & Strategic Planning) Directing the efforts towards the preparation of Management Dashboard encompassing Daily Sales report, Daily Preferred Air Sales report, Weekly Client Outstanding report, Weekly Collection Statement for Top-20 Customer Group, Monthly Customer wise Credit Breach Report, Monthly Branch wise outstanding report ; Monthly Branch wise / Customer wise Sales report, Monthly Ranking of Customer Groups – Sales wise / Outstanding wise, Monthly Staff Travel MI, Monthly Branch wise / ALL India Business Dashboard and Monthly Branch -Airline wise analysis. Preparation of Yearly Budgets, Broken down to Branch wise month wise phasing. Variance analysis for any deviation of contribution with reasons & remedy going forward. Conducting the competitor’s & Market share analysis by studying preferred airline sales for determining PLB commission and monthly branch wise analysis on the MOM, YOY & YTD basis. Highlights: Essayed a key role in the account reconciliation of two key clients thereby resulted in bringing down the outstanding amounts considerably. Have designed & replaced the existing billing/Invoice submission process which streamlined the top customer’s submission & collection period which in turn resulted in cost savings. Spanco Telesystems & Solutions Ltd., Mumbai: Jan’05’ – Aug’06 Senior Executive - Accounts & MIS Accountabilities: Preparing the entire MIS entailing the preparation of weekly (Projected); monthly (actual) & (projected) Profitability Statements on individual project basis. Preparing project feasibility report for every new project Overseeing the preparation of records pertaining to Collection Reports, Fund Flow statements, Fund Management, Debtor’s & Creditor’s analysis. Liaising with various parties and Banks to facilitate the business requirements. Highlights: Entrusted with an additionally responsibility of managing the functions like- payments/ computation of salaries, general administration, sales & purchase, cash dealings with banks and clients. Gujarat Glass (P.) Ltd., Mumbai: Mar’04 – Jan’05 Executive MIS Accountabilities: Managing the gamut of tasks pertaining to consolidation, critical analysis of the plant wise raw data and representing the same in the form of monthly contribution and profitability statement. SCHOLASTICS 2011:MBA (Finance) from NM College (Correspondence). 2002:CA Final (One Group : 2nd group cleared) from ICAI. 1997:B. Com. from GS College of Commerce & Economics Nagpur affiliated to Nagpur University. IT SKILLS: Well versed with MS- Office, Windows and Internet Applications. ARTICLESHIP 02/97- 02/00:T.S Rawal & Co. (Chartered Accountants) Nagpur as Articled Clerk PERSONAL DOSSIER Date of Birth: 21/05/1977 Marital Status: Married Contact Address: Flat no.B-16/11 Kendriya Vihar CHS-4,Sector-11 Kharghar, Navi Mumbai - 410210