SAURABH MATHUR
494, Sector -5, Gurgaon
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-/-http://www.linkedin.com/in/smathur1987
PROFESSIONAL HIGHLIGHTS
9 years of In-house marketing experience with B2B enterprise SaaS product and Data Analytics companies. Jack of all
marketing roles and master of one (Marketing Automation + Digital Marketing).
Expertise in driving technology-enabled marketing (Martech/Marketing Technology), Marketing Automation Management
(HubSpot), CRM Management (Salesforce), Marketing Operations, Digital Marketing, Campaign Management, Account
Based Marketing, Creating Integrated marketing campaigns, Content Marketing, Lead Generation activities (ZoomInfo,
LinkedIn Sales Navigator), B2B Event Logistics Management, Sales Funnel Management, Display Advertising (LinkedIn),
Paid Search Advertising/SEM (Google Ads), Content Marketing, SEO Management (On-page SEO), and Marketing Reports
Creation.
• MBA in Marketing from IBS Hyderabad (2011) and B.E. in Electronics and Communications (2008)
• Hubspot Inbound Marketing Certified Professional
• Immediate Joiner | The last working day at SirionLabs was 24 Dec 2020.
WORK EXPERIENCE
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Organization: SirionLabs, Gurgaon
Position: Marketing Manager
Duration: Feb 2017 till Dec 2020 (3 Year 11 Months)
Job Responsibilities:
- Marketing company’s B2B SaaS enterprise software to the international target audience (primarily US
Market), using various marketing channels like digital marketing, integrated marketing campaigns, B2B
events, webinars, display advertising, and social media platforms
- Integrated Marketing Campaigns: Deploy marketing campaigns and own their implementation from ideation
to execution. Planning and executing all organic, paid, social, website, email, search and advertising
campaigns
- Marketing Automation Management (HubSpot): Managing HubSpot marketing automation and its
integration with Salesforce, to automate sales funnel, marketing business rules and processs
- CRM Management (Salesforce): Administration of Salesforce CRM and its integration with Marketing
automation and training the team to increase its adoption
- Account Based Marketing (ABM): Build and launch account-based marketing campaigns using Linked
campaigns, email campaigns etc.
- Marketing Operations: Manage technical aspects of all marketing initiatives and the software that is used to
execute: Salesforce, Hubspot, GoToWebinar, Outreach.io, LinkedIn Sales Navigator, Mouseflow, CMS Wordpress, NeverBounce, Scrapp.io, Google Analytics, Digital ad platforms - Google Ads, LinkedIn and others
as needed.
- Content Marketing: Marketing content like blogs, whitepapers, product briefs, webinars, and videos to the
target audience, via integrated marketing campaigns
- B2B event management: Managing event logistics for international B2B events, remotely from India
- Agency Management – Managing website agency and graphic designer of the company
- Social Media Management: Managing company’s brand presence on Twitter, LinkedIn, and Facebook
- Reporting and Attribution: Measures and reports the performance of all digital marketing campaigns and
assesses against goals (ROI and KPIs).
- Display Advertising: Experience in setting up and optimizing PPC campaigns on AdWords and LinkedIn
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Organization: Absolutdata Research & Analytics Private Limited, Gurgaon
o Position 2: Senior Executive, Marketing | September 2012 to November 2016 (4 Years 3 months)
o Position 1: Research Analyst, Market Research | August 2011 to August 2012 (1 Year)
EDUCATIONAL QUALIFICATIONS
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M.B.A from IBS (ICFAI Business School), Hyderabad in 2009-11
B.E.(Hons.) in Electronics & Communication from M.A.I.E.T, Jaipur in 2004-08
CERTIFICATIONS
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HubSpot Inbound Certification See certificate here
HubSpot Email Marketing Certification See certificate here
HubSpot Social Media Certification See certificate here
SEMrush Certification for Content Marketers See certificate here
SEMrush Certification for PPC Specialists See certificate here
SEMrush Certification for SEOs See certificate here
Google Digital Unlocked - The Fundamentals of Digital Marketing See certificate here
Google Ad Search certification See certificate here
Google Analytics Individual Qualification See certificate here
LinkedIn Online Marketing Foundations See certificate here
MY ONLINE MEDIA PUBLICATIONS
What Retailers Need to Know About In-Store Analytics – Indian retailer.com
Marketing to Millennials and role of Big Data – India Today
What William Faulkner Knew About Concept Testing – Absolutdata’s Blog
Signs Your Business is Ready for Concept Test Automation - Absolutdata’s Blog
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MARKETING TOOLS EXPERTISE
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HubSpot, Outreach - Inbound marketing automation platform
Salesforce – CRM
Ready Talk, GoToWebinar – Webinar delivery platform
Hootsuite, LinkedIn, Twitter, and Facebook – Social media management tools
Google Analytics, Mouseflow – Web analytics Platform
AdRoll, Google AdWords, LinkedIn Advertising – Paid advertising tools
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ZoomInfo, InsideView, Seamless.ai , Skrapp.io, LinkedIn Sales Navigator, NeverBounce - B2B Lead Generation tools
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Moz, SEMrush, Yoast – SEO tools
iStock, Shutterstock, Pexels, Pixabay – Stock photos and videos
MS Office (Proficient in Word, Excel, PowerPoint).
Excel – Highly proficient in V-lookup, Pivot, Formulas and creating marketing ROI performance reports
SKILLS
Marketing Automation (Hubspot)
CRM Management (Salesforce)
Email Marketing
Social Media Marketing
Digital Marketing
Inbound Marketing
Marketing Operations
Integrated Marketing Campaigns
B2B Marketing (Saas)
Web Analytics
Content Marketing
Account Based Marketing
RECOGNITIONS AND AWARDS
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Awarded “Corporate Initiative Award 2016” for executing successful marketing campaigns
Awarded “Star Award 2015” for various marketing activities
Awarded “Certificate of Appreciation 2014” for Salesforce reporting
Awarded “Corporate Initiative Award 2014” for launching company’s central content repository in annual event.
Awarded “Winner” in Absolutdata’s Greenhorn Championship 2011
Awarded “Client champ award 2011” for repeat business from client
Awarded ‘Certificate of Appreciation’ by Director, IBS Hyderabad for maintaining entertainment intranet portal of
IBS, Hyderabad in 2011
