Saurabh Kumar Gupta

Saurabh Kumar Gupta E Mail:-Phone:-/- An energy-driven professional, targeting challenging assignment in SEM & Pay Per Click (PPC) with a leading organization of high repute, preferably in Madhya Pradesh, Gujarat, Maharashtra or overseas Profile Summary ~Search Engine Marketing~Pay Per Click (PPC) Optimisation ~ Content Strategy & Design ~Internet Brand Marketing ~ Landing Page Strategy~ Social Media Management ~Bid Optimization~Return on Investment (ROI) ~ Client Engagements A result-oriented professional with nearly 4 years of insightful experience in Search Engine Marketing & Pay Per Click (PPC) Campaign & Optimisation Expertise in working on campaigns across Search Ads, Mobile Ads, Applications Installs, Display/Dynamic Ads and Shopping Ads Possesses functional understanding of Google Tag Manager and Google Analytics tracking (setting up Goals) for AdWords campaigns Efficient in AdWords Fundamental, Google Search, Display Advertising, Shopping Ads & Mobile Marketing Functional expertise in optimizing campaigns based on bids and quality score Possesses awareness of the anatomy of a highly converting landing page & know-how to setup AB Test to ensure campaign success Know-how to analyse campaigns of competitors and benchmark performance accordingly Provide detailed analysis and recommendations in coordination with elements and structure of the campaign Organisational Experience Since Oct’18 Amity University, Noida as SEM Executive Dec’17 – Oct’18 ROI Mantra, Noida as PPC Expert Oct’15 – Nov’17 Quartier Interior, Noida as PPC Executive Key Result Areas: Measuring and reporting performance of all live digital marketing campaigns Devising web-marketing strategies that elevates brands from relative anonymity, forging strategic alliances, driving revenue and growing profits in competitive markets Monitoring digital marketing projects for clients by tracking the performance of the campaign through various Impact Analysis, Performance Analysis; reporting on achievements as well as ensuring targeted achievement of Return on Investment (ROI) Implementing a framework of metrics, reporting and control of online marketing activity, before communicating management summaries to the brand owners Executing efforts towards continued success of Click-Through Rate (CTR), Cost per Action (CPA) for lead generation, delivering strong profits and Return on Investment (ROI) to the business Conceptualizing and implementing the daily, weekly and monthly performance reporting to track the performance of the campaign and conducted Gap Analysis for any low performing campaign; monitoring conversions by Channel/Source, Social Media ROI, and Social Media Engagement Conducting market research to find answers about consumer requirements, habits and trends Brainstorming and developing ideas for creative marketing campaigns Assisting in outbound or inbound marketing activities by showing expertise in various areas like content development and optimization, advertising, events planning and so on Liaising with external vendors to execute promotional events and campaigns Ensuring the timely resolution of the technical issues faced during the Test Campaigns on a stage environment by keeping a close coordination with the Technical Team Academic Details 2014: MBA in Marketing from Asian Business School, Noida, affiliated to Punjab Technical University 2011: Bachelor of Engineering in Information Technology from Jai Narain College of Technology (JNCT), Bhopal, affiliated to Rajiv Gandhi Proudyogiki Vishwavidyalaya Personal Details Date of Birth: 8th July 1989 | Languages Known: English and Hindi | Present Address: C# 05/F, Birondi Chakrasenpur, Greater Noida -201308, Uttar Pradesh