Satyajit Roy

SATYAJIT ROY | Phone:- | Email:-|Website: www.bounceball.co.in Certified Mobile/ Design Thinking Practitioner / ResearchOps / Scrum certified I have extensive experience wearing many hats and working in various industries ranging from Airlines, Fintech, Healthcare, Insurance, Energy, IoT, Telecom and start-ups. My direct line of responsibility is defining the strategy, scope and vision set forth to the final delivery. Working with cross-functional teams creating the next generation of products. Experience working in multiple roles and UX contribution in Enterprise Content Management, AI, Cloud, IOT ,Mobile and Enterprise Application. Accomplishments • Created and implemented a design system that streamlines productivity by 200% and increases cost savings of $4500 annually. • Train UX Resources to use Invision Design Manager Saves Licencing cost of $2800 annually (not using Sketch and Photoshop) • Mapped UX Process with Agile application development, resulted in a 45% improvement in product delivery and usage efficiency • Successfully implement “SUS & NPS “for IHG as part of Post Customer Engagement helps increase revenue by 1.2% • Successfully Setup Product Design Lab with, 80/20 Innovation Model Domain Competencies Skills  UX Design : Data analysis, Task analysis & persona, hypothesis, A/B Testing, Cognitive walkthrough, Information Architecture, Card sorting, Content Audit & Content inventory  UX Research: Quantative & Qualitative, Interview, Survey, Netnography, Ethnography, Dairy Studies  Usability Testing Tools- Optimizly, Five second test, A/B Testing, Multivariate  Tools: Invision Design Manager, sketch, Invision, Zeplin, Invasion, Axure RP, MS PowerPoint, Adobe Photoshop  UX Strategy: UX Strategy Roadmap, Strategy Action Plan, UX Strategy Dimension, Design Thinking, Design Sprints  Analytics / Visualization: Firebase, Tableau, Pivot Table, Hyper Anna, Google Analytics Employment Summary Principal UX Architect ZynCights Pvt. Ltd. Nov 20019- Till Date 1. User-Centric Design: establish a UCD process within an evolving start-up culture, strategy, and tools for capturing client insights. 2. Unified brand experience: Define and advance the brand, creating a consistent multi-channel experience. The behavioural design strategy for product stickiness. 3. Managed Fintech App(Saralmandi) Design success, user performance of products, Setting KPIs, Track Voice of the Customer and UX success. 4. Managed the Scrum Activity, Product Evangelist and minimum viable product for delivery. 5. Defining Product Roadmap, brainstorming versions & sprint for the B2Cproduct 6. Using JIRA and Confluence for creating task Backlog grooming, user story definition based on business priority. Lead Product UX Analyst NetEnrich Pvt. Ltd. May2019 – Dec2019 Team: 6 1. Established practice of user experience, user research, built, led and managed a team of researchers for user research-led product development. 2. Planned periodic research cycles, facilitated and led user research. Mentored a group of researchers. 3. Worked with product managers researchers, designers and external agencies for research-led product development. 4. Created, maintained and documented user journey, personas, use cases, and scenarios. 5. Evangelized User Experience and user needs across teams like the product, strategy, design, and marketing. Freelance UX and Product Management Consultant Sep2018 – April 2019 1. Working with Fintech Startups at different stages to shape their product UX vision, define the UX Strategy, create buyer User Journey, task flow, wireframe, and screen mockups, and test uncertain assumptions. 2. Define UX Documentation for each phase of product design. Conduct Design Thinking workshop & Sprint Design for Agile Based Projects. 3. Reviews and feedback – you will proactively seek to review your work, take feedback on board and use it to improve the solution and quality. Devmode IT Pvt. Ltd, Product Manager Satyajit Roy June 2015 – Aug 2018 Page 1 of 7 1. Established practice of user experience, user research, built, led and managed a team of researchers for user research-led product development. 2. Planned periodic research cycles, facilitated and led user research. Mentored a group of researchers. 3. Worked with product managers researchers, designers, and external agencies for research-led product development. 4. Created, maintained and documented user journey, personas, use cases, and scenarios. 5. Evangelized user needs across teams like the product, strategy, design, and marketing. 6. Active participation in business development activities to grow the business. Closely interact with the business development team to provide design solutions for upcoming projects Syntel Inc., Mar 2014 – Apr 2015 Technical Specialist Team: 10 1. UI concept development for initial high-tech start-up. 2. Created overall user interface and experience scheme for the licensed handheld device. 3. Analysed, designed and specified the interface architecture for effective user experience 4. Conducted user research including user and task analysis, mental models and persona development. 5. Conducted expert reviews for existing products to identify problems prior to usability testing. 6. Defined new features, functionalities and products in detailed specifications (use cases, scenarios, flow, functional and user interface requirements documentation, wireframes, prototype) 7. Setup Product Design Usability group and apply 80/20 Innovation model. Deepraj Software Pvt. Ltd. UX Consultant 1.Envision a Design innovative and holistic UI/UI experience across Org., and product Development 2.Work with both internal and external clients to meet and exceed product expectations. 3.Collaborate with other team members through the entire design and development process. Pyramid IT Consulting, Web-Teach June 2013 – March 2014 Team: 5 Dec 2005 – June 2013 Team:20 1. Primarily accountable for heading the designing team in India for development & delivery of Product solutions and Marketing collateral for India & US Market. 2. Implement a UX & UI Design process throughout the product development lifecycle. 3. Inception team of Mobile Design and Testing labs, in Noida Development centre. 4. Responsible to Create wireframes and visual design define site architecture and navigation that serves as a blueprint of the site upon which all other aspects are built. 5. Part of Product Innovation Inception team, and worked with Third party vendor setup Mobile Design & Testing Lab. 6. Created prototype of the application, resulted in a 45% improvement in development process India ODC. Rai University, Delhi Jun 2004 to Apr 2005 Web/Graphic Designer 1. Responsible for Course ware Development, Visualization & Story boarding, Design of elearning Websites and online Course Educational Qualifications BCA from AIMT University Professional Certifications             Design Thinking – IIM Madras JIRA Foundation Agile Project Management – Udemy UX Strategy- Udemy Product Owner - Udemy Product Vision and Feature Prioritizion - Udemy Design-Thinking-Host- Open classroom User Research toolkit- Udemy Enterprise Design Thinking Practitioner -IBM Product Management #UC-12YL0NEF – Udemy Scrum Foundation #101858 - Scrum Study Certification in Mobile Health - NovoEd- Stanford University Mobile User Experience - Human Factor International, USA Satyajit Roy Page 2 of 7 Satyajit Roy Page 3 of 7 Projects Experience Aug 2019– Nov2019 Project and Client: ActonEye Team size:6 Role: Product Lead Analyst Description: Design and develop Cloud base AI/Ml support Ticket Management system. The system creates the system defects ticket based on conversation created by Chabot or technical Recourse. Collaborative service delivery platform to provide rich customer experience. Inline context and insights based on AI/ML for fast problem solving. Responsibilities:       Internal stakeholder requirement gathering Design Verifying and validation Create UX success metrics and Strategy Comparative Analysis IT Ops Product and doing SWOT Analysis. Designing each screen as per task analysis. Interaction design for Mobile Application. Aug 2016 – Till Date Project and Client: Mangozteen Team size: 6 Role: Product UX Architect Description: Design and develop IOT- B2B & B2C Mobile and Web Admin Application. Design thinking involves Device onboarding, Adding Customer, Assign Devices to customer, Monitor and Analytics. Responsibilities:        Developing Dashboards and reports in Power BI Drive End to End product management activity from User/Market Research, Product Design, Usability Testing, Interaction Design and Product Digital experience and product evaluation. Comparative Analysis IOT Product and doing SWOT Analysis. Converting the Product development roadmap requirement in UX proposed Solution. Designing each screen as per task analysis. Interaction design for Mobile Application. Product branding for Web Admin and mobile App for similar UX. Feb 2016 – Aug Project and Client: OMS Dental Healthcare Team size: 5 Role: Product UX Architect Description: OnlineMedsys.com is a Houston, Texas based business providing software solutions for healthcare service providers. The company’s suite of solutions includes practice management solutions, Electronic Medical record (EMR), revenue management, Account Payable (AP) and Human Resource (HR) solutions. Responsibilities:  UX Product management and UX Strategy  Design Thinking for OMS Mobile App Business Solution  Idea generation, Wireframe & Screen UI Design for OMS Doctor App  iOS Mobile App Modules Design & Development  Empathy Mapping Jan 2016 – Aug Team size: 10 Description: Satyajit Roy Project and Client: Albatross-IOT Role: Product UX Architect Page 4 of 7 Design and develop new connected device for the Telecom Network Incident management with IBM Netcool Support Internet of Things (IoT) space. Responsibilities:     Product Management – User & Competitive Research, Product Design, A/B testing, Product Roadmap & UX Strategy Head product visualization, Design thinking, Business Understanding Developed branding and logos for company and product, logo development, UX and UI design for smartphone, Web application, App testing. Drive UX efforts that focus on Lean User Experience Research, Usability, Experience and Product Design supporting the design & development of technologies related to Internet of Things (IoT), Consumer and Digital Products. Sept 2015 – April 2016 Project and Client: JVNOC, Reliance JIO Team size: 14 Role: Product UX Architect Description: Responsible for cross-platform UX design leadership, focusing on the overall Reliance JIO Visual NOC application, tool to monitor and manage JIO processes. Challenged with establishing a clear UX design vision and empowering a multi-discipline team of designers & developers to craft intuitive end-to-end user experiences focused on customer acquisition and engagement, across all platforms and clients—covering web, big screen, tablet and mobile. Responsibilities:        Recruit, build and lead a team of cross-platform designers who work collaboratively to deliver intuitive and enjoyable product solutions UX Product management JIO Operation’s Dashboard and Monitoring Tool (JVNOC) Learn & Apply Data Driven Design Approach for Dashboard and KPI metrics A/B Testing for Dashboard and Trend pages Defining product features & acceptance criteria, writing & prioritizing user stories, planning releases & sprint schedules. Develop working prototypes and other artefacts to describe the intended user experience. Innovated usage chart in HTML (when the costly charting application couldn't support the design). Devised approach for backend developers to work in parallel with front-end design and development. Creating the Sitemap, Information Architecture, user experience & usability Nov 2015 – Feb 2015 Project and Client: Reliance JIO Money Team size: 9 Role: Product UX Architect Description: Reliance Jio Money Web Application dashboard provide Total No. of Signups, Customer Type, Registration Mode Type & Channel Through Registration. It also shows the Total signup data List along with the Signup Trends. Application support Chart & data View Type. It also show the Trend Aging Grid along with the Time Slot. Responsibilities:       Provided UX design expertise throughout the entire software Engineering & development process, including concept definition, requirements, prototyping, development, and testing. Researched and integrated business goals and user data. A/B Testing for Dashboard and Trend pages Interaction Design & Brain storming Creating the UX, Usability and Information Architecture Gamification for user reward. Using BJ Fogg Model & Hooked model for scaffolding. April 2014 – July 2014 Project and Client: HealthMapp -Trizetto Team size: 14 Role: Sr. Product UX Lead Description: HealthMapp is an IOT healthcare app which lets you search and find the best doctor near you, from across US User can directly book appointments with the doctor you need, right from your mobile. HealthMapp lists verified doctors and clinic profiles, so you have a wide range of options while choosing the most suitable doctor. Satyajit Roy Page 5 of 7 Responsibilities:         Data driven Design Approach, Dashboard and KPI Creation A/B Testing UX Analyst to understand client Requirement Project Requirement Understanding & Design Document Project workflow, Information Architecture & interaction Design Creating Product usability test case Competitive Analysis User Research July 2014 – April 2015 Project and Client: Mobile Email Management - Syntel Inc. Team size: 18 Role: Sr. Product UX Lead Description: Mobile Email Management (MEM) solution delivers complete security for corporate emails. You can configure advanced compliance policies to manage user credentials, prevent data breaches by allowing, removing or blocking mobile devices accessing the network. It supports both IMAP 7 POP3 configuration for sending and Receiving email on device. Responsibilities:         Business Analyst role for understanding Different mobile Email systems Creating the UX Roadmap & Requirements doc of each email App screen Interaction design & Design workflow for IOS & Android Devices Creating Design for IOS & Android Devices Creating Product usability test case Competitive Analysis User Research / User Journey Information Architecture & Navigation Model July 2014 – Aug 2014 Project and Client: SocioCalyx for Syntel Inc. Team size: 3 Role: Sr. Product UX Lead Description: Syntel SocioCalyx provide news feeds, tweets, job opportunities, and other social activities, while you are on |the go. Stay connected with all this and more, with Syntel SocioCalyx Mobile App. Track Syntel's participation at events, happenings, and recruitment drives, and view the latest videos as soon as they are uploaded. Responsibilities:      Interaction design & Design workflow for IOS & Android Devices Creating Design for IOS & Android Devices Creating Product usability test case User Journey Information Architecture & Navigation Model Nov 2014 – JAN 2015 Project and Client: Mobile Device Management for Syntel Inc. Team size: 18 Role: Sr. Product UX Head Description: Mobile Device Management enables businesses to address challenges associated with mobility by providing a simplified, efficient way to view and manage all devices from the central admin console. Our solution enables you to enrol devices in your enterprise environment quickly, configure and update device settings over-the-air, and secure mobile devices. Syntel MDM can manage a diverse fleet of Android, Apple iOS, Mac OS, Windows Mobile, Windows PC/RT and Windows Phone devices from a single management console. Satyajit Roy Page 6 of 7 Responsibilities:      Analysing & Design of Web Base Application of MDM Admin panel & Native Android & IOS Application. Interaction design & Design workflow for IOS & Android Devices Creating Product usability test case Competitive Analysis/User Research User Journey/Information Architecture & Navigation Model Aug 2011 – March 2012 Project and Client: M-Ebanking for Bank Rawanda Team size:12 Role: Project Interaction Designer Description: Rwanda Ebanking application is .Net based web application used by banking solution. This application start with CAF scan, the application scan all whole of form and store the information based on group. In each Group/section is tagged an field are under each section is captured as attributes and associate values. With Fine Search application helps to search the particular attributes or tagged information, based on date wise, created by, folder name etc. Responsibilities:      Data driven Design Approach, Dashboard and KPI Creation Basic Understanding Doc User Research Design screen and get validated with business user. Create working prototypes and other artefacts to describe the intended user experience. Jan 2006 – March 2013 Project and Client: FineDocs ECMS for Pyramid IT Consulting Team size:22 Role: UX Product Lead Description: FineDocs is a robust, yet easy to use web-based Enterprise Content Management Software built on the scalable and secure Microsoft .Net platform. The state of art technology comes with an integrated scanning, document management, business process workflow and form processing software enabling enterprises to digitize documents and automate manual processes, thus adding agility and flexibility for quick decision making on ever-changing market dynamics Responsibilities:          Satyajit Roy Elearning Product Guide for FineDocs Products Feature Development. Leading the Instruction, Technical writer & Content Developer. Strategically designed and implemented a UCD process, integrating user research and validation activities into all product development projects, including customized delivery solutions. This includes coming up with specialized tools, deliverables, metrics, and usability training programs Module Leading for (White Hall, Object Browser, FineDocs Search, FineScan) Understand business requirement, convert into user Task flow Create wireframes/Mock-up Presales Activities and Corporate Presentation Customer Technical Training and Documentation Design screen and get validated with business user Module/Features Release as part of UAT Page 7 of 7