Saska Nel

Saska Nel Marketing Manager/Content Creator Address 24 Flambor Road LinkedIn https://www.linkedin.com/in/saskanel/ Southfield 7800 Cape Town South Africa Phone - E-mail-Date of birth- As a motivated and adaptable marketing professional, I bring 7 years marketing management experience to the role; with specific emphasis on my expertise gained within the entrepreneurial, B2B environment. I also have extensive copywriting capabilities, which I honed during a 4 year collaborative partnership between myself and Penguin Publishing Group. Freelance writing has remained a constant throughout my career and in 2017 I was employed as a contractor for a popular international website focused on the vaping community. Experience 2016-01 - present Marketing and Sales Support Manager ArcAqua Pty Ltd • Creating and conceptualising sales related collateral such as presentations, flyers, promotional items, user guides, company website • Development of brand strategy relative to the niche markets • Annual budget forecast and management • Advertising fulfilment (selection of relevant media and negotiation of rates etc.) • Design assistance and co-ordination with external suppliers • Custodian and copywriter for the monthly, company newsletters • Researching new markets to identify macro-economic factors affecting global expansion • Events and exhibitions: selection, planning and fulfilment to ensure the exhibitions reflect the brand identity and strategic goals • Liaising and briefing of design/creative agencies • Promotional campaign(s): conceptualisation and management • PR: copywriting, editing and proof reading of all articles published on behalf of the business. • Monthly reporting • Administration: Various PA related activities including travel bookings, calendar management, meeting preparation, office management, Arrange conference calls and meetings • Management of maintenance partners: Co-ordination and facilitation of service and maintenance related issues; managing partners to deliver timeous and cost effective solutions to the customer. • CRM/Salesforce/On Key: Refining and customizing online platforms to streamline the internal processes and improve customer engagement. • Strategizing: Participation in strategy sessions and blue sky meetings in order to drive future success. 2011-06 - 2015-12 Marketing Manager Retail Capital Pty Ltd I joined Retail Capital in its infancy and worked closely with a team of professional entrepreneurs to build a successful local business. • I was directly responsible for all of the marketing related activities within the business and oversaw the initial launch of the brand into the local market place. • I directed and informed the creative teams responsible for the subsequent rebranding of the company and drove all creative deliverables from inception to completion. • My contribution to the marketing deliverables directly influenced the national sales of the product; growing the company from a zero monthly revenue balance in June 2011, to a $156,000 monthly balance in under three years. • During my employ, the company grew from 6 employees to 60 employees and achieved a “break-even” status in its third year. 2016-11 - present Content Contributor (100% Remote) Vaping 360 Daily content creation for the "deals" and "previews" section of the vaping360.com website. Responsible for writing targeted articles focused towards the vaping community as well as all image sourcing, editing and Wordpress publishing of final content. Education 2005-01 - 2007-12 University of Cape Town BA Film and Media Studies Skills Marketing Excellent Copywriting/Content Creation Advanced Research Excellent Editing Advanced Wordpress Publishing Advanced Management Advanced Office Administration/Time Management Excellent Windows/Mac Excellent