Sarvottam Thakur

Sarvottam Thakur Digital Marketing Manager in/sarvottam-thakur PROFESSIONAL SUMMARY A dynamic Full Stack Digital Marketing Consultant and WordPress Developer with a decade of experience. Proficient across diverse digital marketing realms including Content Marketing, Social Media, SEO, PPC, and Lead Generation. Skilled in driving brand awareness, enhancing conversions, and amplifying organic traffic through analytics and data-driven methodologies. Effective communication skills and adept at fostering collaboration within cross-functional teams. AREAS OF EXPERTISE Content Marketing Search Engine Optimization Social Media Management Google Ads - PPC Google Analytics Google Search Console Data-driven strategic planning Email Marketing Digital Marketing Tools PROFESSIONAL EXPERIENCE Freelancing Digital Marketing Consultant April 2018 - Present Formulated and executed holistic digital marketing strategies to augment brand visibility and enhance customer engagement. Develop and execute engaging content marketing strategies tailored to target audience preferences leading to inbound leads. Managed PPC campaigns, optimizing cost per click by 15% while maintaining high conversion rates. Conducted keyword research and analysis, identifying high-traffic opportunities that led to a 35% increase in organic search traffic. Implemented SEO best practices (On-page & Off-page) resulting in increase in organic traffic. Collaborate cross-functionally with design, product, and sales teams to execute integrated marketing campaigns. Generated detailed reports on campaign performance and provided strategic recommendations to improve ROI. Identified new trends in digital marketing which could help organizations with brand awareness and performed Research, Analysis, Reporting & provided solutions to scale up the client's performance. Implemented Customer Retention strategy through Email, SMS & Re-Marketing campaigns, analyzed and reported key metrics and demonstrated an ROI focus, and optimized the digital ecosystem. Executed digital marketing campaigns across various channels, including email, social media, and search engine advertising, to drive lead generation. Industries Worked: IT, B2B SaaS, Healthcare, Education, E-commerce, and more. India Infotech April 2016 - Oct 2017 Content Writer Team Lead Supervised a team of 12 content writers, providing guidance, mentorship, and performance evaluations to ensure the delivery of high-quality content aligned with business objectives. Produced compelling and SEO-optimized content across various formats, including blog posts, articles, whitepapers, case studies, and social media posts. Conducted thorough keyword research and competitor analysis to optimize content for search engine visibility and audience relevance. Collaborated with cross-functional teams, including SEO, and business development, to align content initiatives with business goals and campaigns. ScriptoSphere July 2014 - March 2016 SEO Executive Managed SEO initiatives (both on-page SEO and off-page SEO), optimizing website content and meta tags to increase organic traffic. Increased the flow of traffic towards the website by organic reach, carried out link building through white hat techniques, and created and optimized pages to get traffic from multiple sources. Optimizing website content for search engines, such as by using keywords throughout text, adding alt text to images, and creating title tags and meta descriptions that are relevant to keywords. Researched and Analyzed Competitor's SEO Tactics and Implemented countermeasures. Kept updated with the latest changes in the algorithms and implemented those changes. EDUCATION & CERTIFICATIONS Bachelor of Business Administration Sikkim Manipal Institute Advanced Digital Marketing Certification Crazy On Web TECHNICAL SKILLS + SEO TOOLS CMS, WordPress, HTML, SEMrush, Moz, Ahrefs, Canva