Sarmista Chatterjee

 Name SARMISTHA CHATTERJEE Contact Details: - E-mail: - Career OBJECTIVE My objective is to continue my career with an organization that will utilize my business analytical skill to benefit mutual growth and success. EXPERIENCE AstraZeneca Pharma (I) Ltd. Professional sales Representative Kolkata HQ., Jabalpur HQ., Indore HQ. - Core job: Brand establishment and KOL development Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics. Handling the key account business Development with emphasis on Market Research Data Analysis & Interpretation Strategy implementation of integrated multichannel marketing solutions to drive business results Monthly sales projection by analyzing the data Responsibilities: Launching the international brand NEKSIUM in INDIA and make it successful Engaging the KOL by conducting various CME, camp and webcast meeting Engaging the paramedics by conducting programs on the proper usage of prostaglandins Identifying and appointing dealers; establishing strategic alliances / tie-ups with financially strong and reliable channel partners, resulting in deeper market penetration and reach. Demonstrating the usage of product to the patient Developing and engaging the customers of rural markets by organizing several Group events activities in M.P and West Bengal Conducting Taxi tours for development of Channel Management in Rural markets to earn business growth Accomplishments: Received first prize in detailing during training Achieved 4-VP awards in Astra-Zeneca for achieving the budget for six consecutive months out of which two VP awards were consecutive in Jabalpur HQ. during 2 yrs. of tenure followed by 1 MD Award’2007 Within six months after joining in Jabalpur HQ. from Kolkata achieved budget 135%. Achieved best outstanding performance for the year of 2013 Zonal Trophy: - Qtr.-iv 2005 Zonal Trophy: - Qtr.-ii 2006 Safe rider’20011 Zonal award for % in achievement and % in growth, qtr.-I (2010) Award for competitive distinction through integrity ‘2010 VP Award: - jan-jun’2010 Gracewell (A div. of Glenmark Pharmaceuticals Ltd.) Medical Representative Kolkata HQ. - Core job: Establishing area/ regional strategies for achieving top line & bottom line targets. Business planning and assessing revenue potential within business opportunities.  Analyzing and reviewing market response Responsibilities: Formulating strategies and reaching out to the unexplored market segments for business expansion. Exploring new business opportunities in various segments along with concerned branches. Junior Doctors engagement through various Camps, CMEs & Group events Engaging Intensivists & Paramedics of I.C.C.U through several activities & events Established “SUPIROCIN”, “ELOVERA” and “SCALPE” as a leading brands in my territory Accomplishment: Awarded as the best sales person in the zone Incentives Emcure Pharmaceuticals Ltd. Medical Representative Kolkata HQ. - Core job: New brand establishment Achievement of sales target KOL development Responsibility: Creating the effective customer list for gaining market share Establishing new distribution network for proper channel management Ensuring the availability of the products through P.O.B drive Accomplishment: Delivered double digit growth, successful launch and establishment of new product I had improved the sales by 66% from Rs.60,000 to 1,00,000 within first 4 months Received the first prize in detailing the visual-aid in the training EDUCATIONAL QUALIFICATIONS Degree Name of Institute & University Year of Passing B.Sc CALCUTTA UNIVERSITY 1998 ADDITIONAL SKILLS Well versed in MS-Office, Excel, PowerPoint and Outlook EXTRA CURRICULAR ACTIVITIES VOCAL CLASSICAL, AMATEUR PHOTOGRAPHER PERSONAL DETAILS Address: 123/8/2 GOPAL LAL TAGORE ROAD, CALCUTTA-700035 Date of Birth: 08/12/1976 Marital Status: MARRIED Gender: FEMALE Languages Known: BENGALI, ENGLISH, HINDI and FRENCH I hereby declare that all the information provided in my resume is true to the best of my knowledge. ___________________ Signature