Sarita Shrivastava

Sarita Shrivastava Professional Experience: Highly experienced, Energetic and visionary strategist with over 8+ years of experience to set record of ground-up success in Digital Media, SMO & SEO. Having broad experience in SEO, SMO, PPC. Excellent team leader, capable of taking multiple responsibilities. Continuous learner with a passion for innovation in Digital Media, SEO, SMO and Website Development to drive bottom-line business contributions. Key Skills: Search Engine Optimization, Social Media Optimization, Google Analytics4, Google Search Console, Google Tag Manager, Google Adwords, Keyword Research, Keywords Analysis, Reputation Management, Screaming Frog, Guest Blogging, Link Building, HTML, Content Management System Achievements: Received Top SEO Team Lead Runner Up Award for the Second Highest Client Retention at Coalition Technologies for 2022. Received Top SEO Analyst Runner Up Award for the Second Highest Client Retention at Coalition Technologies for 2020 & 2021. Best working employee of the month at Techmagnate, New Delhi. Got appraisal for doing assigned Projects with quality on time. Certification: Google Data Studio Certified. Google Analytics Individual Qualification Certified. SEMRush Linkbuilding Certified. PPC Beginner Training Certified. Qualification: Degree of Bachelor of Engineering (B. E) in Information Technology Engineering from RGPV University, Bhopal, M.P in 2010. Work Experience: Coalition Technologies Los Angeles, CA SEO Team Lead (Full Time – Remote)Mar 2022 – Nov 2024 Roles and Responsibilities: Responsible for managing a digital marketing team. Responsible for managing team work under pressure. Responsible for working on strategies to improve the client’s performance and revenue. Responsible for delivering clients good results (improved ranking and revenue). Responsible for QAs SEO Audits, CRO Audits, ADA Audits, Competitor Audit. Conducting thorough keyword research and prioritizing keywords using our best practices. QA Sales Audit and preparing Business Projection reports. Setup and conducting Heatmap analysis for clients to analyze user’s engagement. Conducting Google Optimize (A/B test) analysis. Create and monitor business goals in Google Analytics and Google Tag Manager, Google AdWords. Managing WP, BigCommerce and Shopify CMS. Account Setting and manage WEBCEO Keyword Ranking tool. Collaborating closely with Developer to fix site’s technical code/layout issues. Helping team members to understand business’s goals and solve their complex technical challenges. Coalition Technologies Los Angeles, CA Senior SEO Analyst (Full Time – Remote)May 2018 – Mar-2022 Roles and Responsibilities: Responsible for performing full SEO Audits, CRO Audits, ADA Audits, Competitor Audit and implementing solutions. Conducting thorough keyword research and prioritizing keywords using our best practices. Conducting Sales Audit and preparing Business Projection reports. Setup and conducting Heatmap analysis for clients to analyze user’s engagement. Conducting Google Optimize analysis. Upgrading website code and other areas to increase site speed for various clients’ websites. Create and monitor business goals in Google Analytics and Google Tag Manager, Google AdWords. Managing WP, BigCommerce and Shopify CMS. Account Setting and manage WEBCEO Keyword Ranking tool. Collaborating closely with Developer to fix site’s technical code/layout issues. Helping team members to understand the criticality of the business we do and solve their complex technical challenges. Coordinating with business development team to deliver change requests and enhancement requirements. Zeemo Pty Ltd Gurgaon, India Team Leader SEO (Full Time)Mar 2016 – April 2018 Roles and Responsibilities: Managed a team of SEO/Internet Marketing Experts and delivered results through them. Developed effective Marketing strategies to improve conversions/objectives for various clients’ websites. Managed Google AdWords campaign for International clients. Research keywords with intent in the client's target market. Created Social Media Posts and run Social Media Campaigns. Created business goals and monitored results with Google analytics. Performed deep competitor analysis. Closely worked with Designing Team for Infographic designing per the Client’s need. Fixed quick website layout issues with the help Developer/designer. Coordination with content writers for work done in an allocated time frame. Bespoke Digital Media Ghaziabad, India Team Leader SEO (Full Time)Dec. 2014 – Feb 2016 Roles and Responsibilities: Managed a team of SEO and responsible for planning, developing and executing overall SEO strategy to enhance organic search ranking for SEO clients. Managed a network of in house websites and responsible for their On-Page & Off-Page optimization like Submissions, Blogging, Classifieds, Social Media Optimization etc. Created new strategies to increase traffic from search engines. Coordination with web designers, programmers and content writers for work done in an allocated time frame. Implemented and analyze Local SEO performance. Created onpage copy for some health businesses. Responsible for handling Client’s CMS. Techmagnate New Delhi, India SEO Executive (Full Time)May 2013 – Oct 2013 Roles and Responsibilities: Suggested On-Page technical items. Responsible for Off-Page optimization like Submissions, Classifieds, Blogging, Listings for various International (USA) and National clients. Reviewed website analysis and suggested changes to improve organic results and traffic. Closely worked with Seniors in technical analysis and implemented solutions. Responsible for uploading content in WP CMS. A New India Pvt. Ltd. New Delhi, India Jr. SEO Executive (Full Time)Oct 2011 – Apr 2013 Roles and Responsibilities: Suggested On-Page technical items (updating content on in WP CMS). Responsible for Off-Page optimization like Submissions, Classifieds, Blogging, Listings for various International (USA) and National clients. Responsible for preparing client’s keywords ranking reports. Closely worked with Seniors in technical analysis and implemented solutions.