Sarita Ravindranath

Sarita Ravindranath WRITER | EDITOR | CHANGE MANAGEMENT COMMUNICATIONS EXPERT - •-• www.saritaravindranath.com Editorial leader, writer, and content architect with a strong record of building and directing high-performing teams, steering content vision, and delivering results for top-tier digital platforms. Expert in driving content monetization, SEO strategy, audience growth, analytics, and editorial excellence to scale impact and fuel brand success. Experience 2022 – PRESENT Independent Digital Media & Content Specialist Consultant, Internal Communications | Wednesday Solutions, Pune Develop newsletters that feature thought leadership aligned with company goals, communicate changes and insights, and celebrate key wins MoC (Management of Change) Communicator | Hewlett Packard Enterprise (HPE) | India Led documentation strategy to clearly communicate the transition between marketing automation platforms, using visuals and narrative to align stakeholders. Writer-Editor | Teach For All | New York Designed strategic case study templates and led editorial refinement of organizational development materials to ensure clarity and impact. Independent Literary Translator & Editor | Westland Books | India Translating and editing a full-length book from Malayalam to English JULY 2001 – FEB 2022 Chief Editor, Sify Technologies Limited, Chennai • Content Strategy & Execution – Led editorial teams, developed content strategies, and optimized digital platforms to align with business objectives. • Editorial Leadership – Managed a team of 15 editors at Sify.com, overseeing daily news content across Politics, Finance, and Entertainment, while maintaining editorial integrity and audience engagement for 3 million+ monthly visitors. • Content Monetization & Brand Collaborations – Partnered with sales and marketing teams to attract advertisers and sponsors. Developed branded content strategies for leading companies like HUL, Max New York Life, and Saffola Life, influencing prospective buyers. • SEO & Web Analytics – Applied on-page and off-page SEO strategies to boost content visibility, using meta descriptions, tags, and user behavior analytics to refine content approaches. • Cross-Functional Collaboration – Worked with UX, design, product, and marketing teams to enhance content delivery and user experience. • Content Development & Digital Promotions – Created and managed official websites for major talent shows like Indian Idol (Sony TV) and Sa Re Ga Ma Pa (Zee TV) as part of promotional initiatives. • Research & Competitive Analysis – Conducted primary and secondary research, tracking audience trends to evolve content strategies. • Training & Mentorship – Recruited and trained 30+ editors, designed editorial tests, and delivered guest lectures at M.O.P Vaishnav College for Women and Pondicherry University, grading MA students’ digital projects. • Writing – Published articles and interviews covering books, art, finance, politics, and entertainment. Interviewed authors, CEOs, filmmakers, and industry experts. • Published work: The New Indian Express | My blog | Sify Previous Employment Senior Copy Editor, The Times of India, Bengaluru Senior Web Writer, The New Indian Express, Chennai Sub-Editor, The Statesman, Kolkata Education PG DIPLOMA IN JOURNALISM | Asian College of Journalism, Bengaluru | 1996 BA (ENGLISH LITERATURE) | Providence Women's College, Kerala |-