Sarine Balasanyan
02/09/1985, Armenia
Email:-Telephone: +34 697 110 417
EU resident
Professional Experience
July 2016 - Present Head of Monetization for AU, NL, BE and ES Markets
Coordination and execution of market KPIS achieving a +30% growth
Sales Tasks: Expansion of existing clientele list and headhunting of new clients
Headhunting new clients for rev share databases all countries
Team Management and training for each country (7 persons under direct management)
Reporting to management for monthly and weekly market performances
In Depth campaign analysis and performance boosting strategy proposal on monthly basis
Managing of technical issues, blockages, blacklistings, bounces together with the in house deliverability
department
Finding reliable market solutions for technical set ups to do with emailing
Billing tasks related to monthly production
Monthly training sessions within the company academy for newcomers
January 2015 - July 2016 Senior Account Manager at Hootmobi ( a start up affiliate network) in mobile
performance marketing
Account Management of small to big client accounts ( individual media buyers, ad networks and affiliate
networks as clients) from lead qualification to account set up, platform integration and campaign
optimizations.
Campaign Analysis and consulting for all active clients on daily basis
Corporate Marketing strategy in coordination with the marketing team.
Email Marketing & Social Media Marketing
Lead Generation and Account Management for Industry's Top Mobile Advertisers
Increasing our marketplace & pushing the sales of new products
April 2012 - August 2014 : Marketing & Communications at SeaBestLand International Real Estate
Barcelona office
Seabestland International real estate has offices in Barcelona, Moscow and London. Creation of the
general marketing strategy
Project management/coordination of the corporate website creation
Email Marketing Campaigns
Coordination of corporate identity creation
Coordination of direct marketing campaigns in Russia, Benelux and Spain
CRM Management and set up
March 2014 - August 2014:
I worked as a part time marketing project manager for Gavary Group which was a startup in footwear
manufacturing and trading industry worldwide. I had the pleasure to start the company's corporate
identity development in collaboration with professionals on board, as well as preparing the general
marketing research, strategy and development of the online and offline brand presence with the
Investor and the CEO.
February 2011 - March 2012: Consulting and HR recruitment services at “In Globe”, Greece
Consulting and HR recruitment services in hospitality industry. Database management and daily account
management for industry’s best luxury resorts and spas.
March 2010 - December 2011: Sales Department at Karcher AGM (Protopsaltis industrial machinery and
equipment) Greece
Dealing with clients, telemarketing and direct sales.
Participation in seminars, trainings and workshops with the central offices in Athens and other regions
of Greece.
February 2007 - January 2010: Consulting and HR recruitment services at ̈Job Chain ̈, Greece
Consulting and HR recruitment services in hospitality industry. Database management and daily account
management for industry’s best luxury resorts and spas.
Education
Barcelona School of Management (UPF), Barcelona 2013 - 2014
Master’s degree in digital & direct marketing
Analysis and understanding of digital marketing and multi-channel advertising.
Maximizing the results and profitability of any business case through the right choice of marketing
strategies, campaigns & tools.
Aristotle's University of Thessaloniki, Greece 2007 - 2012
Bachelor's degree in Political Science
High School “Melkonian Educational Institute”, Cyprus 1998 - 2004
“Melkonian Educational Institute” was a closed private boarding school. We had an intensive learning
program in English whereby students needed to obtain a minimum number & quality for GCE O ́level
results. Once specialized after the Ordinary level, we continued towards the graduation with a must of a
certain number & quality for GCE A level exam papers.
Activities:
Social Care Voluntary work
Events Management
Choir & song contest participation
Tools & Skills: Asana, Wrike, Zoho , Other Project Management Tools, Mailchimp, Wordpress, Web
Admin, Google Analytics, Mobile Marketing and Subscriptions, Apps, Affiliate Marketing, Market
Research and Market Analysis, Marketing Strategy, Account Management, Project Management ,
Telemarketing & Direct Sales, Microsoft Office & Excel, Adobe Photoshop, Internet Explorer, different
online programs and marketing tools, Touch Typing for Latin, Cyrillic , Greek and others
Certified for: Google Fundamentals Exam
Website Project Management: Apart from my main job I also have a company for designing websites &
apps at competitive prices and high quality. Portfolio available upon request.
Languages:
Armenian - Mother tongue
Russian – Excellent (“A” level certification in Russian)
English - Excellent (I have 4 “A” level and 9 “O” level Cambridge certificates (including that of English
literature and grammar).
Spanish – Excellent
Greek – Excellent
Turkish - I have attended a 10 month course at the “European and Mediterranean Institute of Studies” in
Thessaloniki, Greece and have reached the basic level of communication skills by now
Participation at “Tanevski Conference” at the American College of Anatolia in English with the topic of
“Balkan States and Minority Policies” .
At the framework of the university studies amongst the top 20 students for the course "European Union
Policies and General Structure", to participate in a 3 day attendance at the European Parliament and
European Commission in Brussels.
PERSONAL STATEMENT: I believe that in the modern society of globalization and multicultural
environment the biggest incentive to work for young people should be the will to new experiences and
skills. The new job market is demanding and it needs dynamic young individuals to respond to today’s
needs and primarily requires the ability to learn, adopt, transform. I can fully adapt to such an
environment and be able to contribute to the efficiency and outcome of any company, society, and
country by hard work, dedication & determination.