Sarah Yudkin

 Experience Hilton Worldwide | November 2016 – Present McLean, VA Account Executive – Hilton Creative Studio Managing the creative production and studio relationships for various Hilton client accounts in support of their digital, social, and print marketing initiatives; handling up to ten client teams at one time while remaining organized, efficient, and level-headed Effectively building and strengthening relationships with existing and new client teams while keeping open communication to ensure expectations are not just met but exceeded Overseeing the full lifecycle of a project from briefing to delivery; maintaining efficient, successful workflows & internal studio processes; communicating priorities, timelines, needs, challenges and opportunities to internal and client teams so as to effectively manage multiple projects and deliverables; managing client budgets Using past campaign insights to brainstorm strategic solutions for increasing future campaign performance RedPeg Marketing, Experiential Marketing Agency | January 2015 – November 2016 Alexandria, VA Account Coordinator Austin Convention and Visitor’s Bureau: “Pieces of Austin on the Road” campaign Assisted with budget development and allocation, ensuring program metrics are met within budgetary restriction; served as main point of contact for all client communications; kept internal team apprised of all client discussions; coordinated all event logistics with appropriate team; managed respective timelines to guarantee smooth internal and external work-flows Lotus Bakeries: Biscoff Mobile Tour – a one month mobile tour pilot program at Biscoff retailers, generated 184% ROI and 2.5M consumer impressions over 24 event days in Atlanta, GA Assisted with full program process from concept development to execution; brainstormed & presented expansion opportunities, researched activation concepts within client’s objectives Chance for Life 2016 Charitable Fundraiser: Head of Prizes and Charitable Donations Committee Event raised $360K, increase of 44% from 2015; assisted with event logistics pre-event & on-site Special Assignment – Event Producer Ubisoft – Launch Event for Tom Clancy’s Rainbow Six Seige at 2015 San Diego Comic Con Co-produced event; sourced and maintained vendor relationships, planned event logistics, coordinated all interior décor and setup, maintained graphics asset tracker to ensure all creative assets were sourced accurately, ensured all logistics were executed with precision and to budget, on-site representative and point of contact for Ubisoft client team Associate Account Coordinator Lavazza Mobile Tour: guerrilla marketing campaign - generated over 5.9M consumer impressions in 12 markets Lavazza Tennis Sponsorship Events – BNP Paribas Tournament, Roger’s Cup, U.S. Open Total of 25M+ consumer impressions through distribution of 90,000+ samples Managed onsite marketing logistics and coordinated with clients, serving as primary client POC Strategy & Brand Planning Intern Analyzed data and produced event reports for RedPeg’s largest client, GEICO, using Tableau Software Assisted in strategic activation idea development for Pride (TD Bank), SXSW, Shark Week, Discovery Channel Camden Property Trust | June 2014 – January 2015 Washington, DC Leasing Consultant Volunteering Lucky Dog Animal Rescue | June 2018 – Present Washington, DC Social Media Consultant Providing strategic recommendations for Instagram, Facebook, and Twitter content, advertising, and collaborations in an effort to increase engagement and reach more target consumers Education Virginia Tech | May 2014 Blacksburg, VA Marketing Management, Pamplin School of Business Dean’s List (Fall 2010 – Spring 2014), National Marketing Honor Society Universita Della Svizzera | Spring 2013 Lugano, Switzerland