Sarah Williams

Sarah O. Williams Digital Marketing Specialist About me I am enthusiastic about influencing human behaviour to take desired action with online ads, especially from my little corner. Analysing data in order to optimize campaigns get me excited and is a passion for me. I am skilled at applying methodologies, analyzing campaign results in a bid to optimize campaigns in a continuous improvement process in order to maximize ROAS on various digital platforms I am eager to connect you to prospective clients and convert them to repeat customers and eventually influencers. Skills and Expertise Strategy ● ● Strategy development Planning and creation ● ● ● Media Planning Media Buying and deployment Performance marketing/campaign optimization ● ● Data Analysis Report generation and presentation ● ● ● ● Client/Account management Customer satisfaction Supplier management Social media community management ● ● ● Communication skills Leadership and mentorship skills MS Office suite Brands and Campaigns NIVEA Natural Fairness ● ● ● Nigeria Social Media 120% cheaper lead acquisition cost Always On (6 months) Challenge Promote a new product about fairer even toned skin Strategy Results Always SM campaigns with a high ‘burst’ inthe initiamonths Overall cheaper acquisition costs 325% increase in leads 8.5 million reach Generate quality leads of ideal TG Pampers Moms Know Best ● ● ● Nigeria Cross channels 12 million reached #MomsKnowBest Challenge Flip negative perception of Pampers baby dry diaper and drive engagement generates TOMA Strategy Results Deployed a high impact campaign across digital channels 26% increase in sales projection Relayed and promoted moms’ testimonials Massive engagement from moms Recruited brand influencers from moms’ WOM MasterCard Priceless Surprises ● ● ● Nigeria Social platforms Engagements leading to trends on Twitter and IG MasterCard UEFA Campaign Challenge Promote the priceless s campaign, generate awareness, foster excitement and engagement resulting in 2 kids being sponsored to watch the UEFA champions league in Berlin, Germany Strategy Results Leveraged the reach and credibility of leading football personalities with presence on SM platforms to promote brand, drive engagement and participation 457k engagements on SM 200% increase in clicks Total App campaign ● ● ● Nigeria SM platforms 66% increase in planned acquisitions App Installs - 2 weeks Challenge Promote the new Total app to help locate a Total station nearby Strategy Results Leveraged Fb and Google’s app install campaign with highly optimized targeting 40% cheaper acquisitioin than planned 0.6% conversion rate 600k people reached Ruff n Tumble ● ● ● Nigeria Cross channels 34% increase in planned visitors to website E-commerce - Remarketing Challenge Increase visits to online store Reachvisitors who had been on the website without completing a purchase Strategy Results We deployed a highly targed campaign with websit visits ss objective across various touchpoints 10% cheaper acquisition rate Utilized Google’s remarketing to reach visitors who did not complete a purchase More website visitors than planned Noticeabely higher CTR with remarketing Zeusbet ● ● ● Nigeria SM platforms 5k+ organic followers on FB Online gambling - SM management Challenge Create awareness of anonline gambling brand Strategy Results Created and managed SM platforms . 65% increase in website visitors Facebook fan growth from 0 - 5k followers, organically Had posts fostering engagement and rewardm based Grew online punter base by 40% Oral B (P&G) Issey Miyake Standard Chartered Other Brands Safeguard (P&G) Deli Foods Fairy (P&G) Peak Milk (FC Wamco) Always (P&G) Ariel (P&G) Digital Marketing Specialist Nexteny Limited, Lagos Nigeria November 2017 - July 2018 Career Highlights Senior Digital Executive Mediafuse Dentsu Aegis Network, Nigeria January 2015 - September 2017 Senior Customer Care Executive Swift Networks, Lagos Nigeria January 2013 - January 2015 Shaw Academy ● ● Diploma in Digital Marketing Diploma in Social Media Marketing and Online Reputation Management Lynda Academy Certifications ● ● SEO Fundamentals Techniques and concept of Big Data Facebook ● Facebook Blueprint eLearning Google ● ● Adwords Certified YouTube - Content strategy Contact -- ‘A candle loses nothing by lighting another candle’