HIGHLY EXPERIENCED MARKETER WITH A CREATIVE EDGE
Sarah Threapleton DipM ACIM Mobile:- | Email:-| LinkedIn
CIM-qualified marketer with a versatile skill set and a creative approach to marketing. Experienced in a range of sectors, including government/public sector, professional services, law, economic development. Able to see the big picture yet with a keen eye for data and analytics, and used to adapting to different business environments.
Key skills & experience
• Integrated campaign management – low/no cost and paid
• Content production, writing, editing, and proofreading
• Strategic and tactical thinking
• Brand management and development
• Event planning and management
• Creative and media agency procurement and management
• Project management and cross-functional team coordination
• Knowledge of creative, production, and printing processes
• Metrics, evaluation, and budgetary control
CAREER
Freelance Marketing Professional November 2017 – present
Worked directly with clients and held contract roles in various sectors, including SMEs, construction, ed tech, architecture, and public sector, delivering marketing strategy, website design, social media management, branding, email marketing, content development, and lead generation. Tutored for Digital Marketer and Content Creator Level 3 apprenticeship courses.
Marketing Specialist - Crown Commercial Service Contract, September 2023 – March 2024
Developed and managed digital marketing campaigns to launch commercial agreements and support BAU marketing activity. Wrote and scheduled social media content and created targeted emails using Pardot. Evaluated and reported on channel performance. External creative and paid media agency liaison. Created and uploaded WordPress and YouTube content.
Partnerships Marketing Manager - Money and Pensions ServiceContract, September 2022 – September 2023
Developed and managed integrated marketing campaigns and collateral production for B2B2C audiences. Supported the UK Partnerships Team in working with partner organisations to promote MaPS’ products and services. Worked with brand and marketing colleagues and external agencies to manage a multi-channel B2C paid media campaign.
Marketing Specialist - Crown Commercial Service Contract, September 2021 – August 2022
Managed two integrated marketing campaigns, led the social media team, developed content marketing plans, and contributed to performance reporting for senior management. Liaised with the creative agency and developed SEO-optimised website content such as case studies using WordPress CMS.
Campaign Manager: Census 2021 campaign - Office for National Statistics Contract, Feb-Apr 2021
Managed a multi-channel paid media and PR campaign (including digital display, programmatic, TV, radio and OOH) for a key population group in the Census 2021 campaign, liaising with stakeholders across the business and external agencies to achieve campaign objectives.
Marketing Manager - National Audit Office September 2006 – October 2017
Played a crucial role in influencing the government's better use of public money through strategic marketing activity.
Mapped stakeholders, and planned engagement strategies for events, sponsorships, and thought leadership.
Managed events and negotiated with stakeholders, partner organisations, and suppliers.
Reported business information to the Leadership Team, including analysis, campaign evaluation, and budget projections.
Managed digital communications, including email campaigns, e-newsletters, social media, and infographics.
Improved intranet and external website content and functionality in partnership with IT colleagues.
Advised senior leaders on brand management and conducted brand awareness and market research projects.
Managed 3 direct reports
Achievements:
Developed the NAO employer brand and graduate recruitment campaign and successfully pitched creative concepts to senior stakeholders.
Convinced senior managers of the value of producing a client email newsletter, which achieved a 25% open rate and positive feedback.
Improved client feedback ratings for communications annually.
Saved over £10k per year by introducing a digital-only approach to a program.
Key contributor to the successful delivery of an 850-person staff conference.
Communications Manager: Public Defender Service, Legal Services Commission Contract May 2005 – July 2006
The Public Defender Service (PDS) was a pilot project set up by the Legal Services Commission to provide a publicly funded service for dealing with criminal cases, with offices in eight locations.
Developed and implemented marketing & communications strategy for PDS corporately and its 8 regional offices.
Advised office managers on brand awareness, client attraction and dealing with the media.
Managed internal communications and external media relations.
Organized a successful 2-day staff conference and won a staff award for improving efficiency.
Marketing Manager - InStaffs (UK) Ltd, Development Agency for Staffordshire April 2001 – May 2005
Devised & implemented marketing strategies to both promote Staffordshire as a business location and InStaffs as an organization.
Managed PR and creative agencies, trade shows, and all marketing collateral including print, photography/video, website content and email newsletters.
Achievements
Created a marketing campaign that increased enquiries by 20% and was featured on BBC regional news.
Managed a successful re-branding project.
Successfully bid for almost £1m public funding and managed this budget over 3 years.
PR & Marketing Officer - NE Lincolnshire Council Dept. of Economic Development January 1997 – March 2001
Managed and implemented advertising, direct mail, and PR campaigns.
Managed presentation events and production of promotional material.
Developed marketing strategy for a new business park, which achieved green field to 70% built out in 3 years.
Qualifications & Training
CIM (Chartered Institute of Marketing) Level 6 Postgraduate Diploma in Marketing
BTEC National Diploma in Graphic Design
Proficient in various software including MS Office Suite, WordPress (website CMS), Google Analytics, email marketing (Pardot, Aweber, Mailchimp), Salesforce CRM, Sharepoint, Canva and Hootsuite/Sprout.
Completed many short courses including social media marketing, SEO, customer value optimisation, presentation skills, coaching, writing for the web, and project management.
Additional Information
Volunteered with the Media Trust helping charities with their marketing. Mentoring experience. Current DBS check.
