Sarah Shelnut Lebel

SARAH SHELNUT-LEBEL Ventura, California • - •-• linkedin.com/in/sarahshelnut Impactful marketing leader with a history of delivering exceptional results for clients. Skilled in leveraging data and technology to tailor marketing strategies to specific client needs that drive customer engagement and revenue growth. Committed to building long-lasting partnerships based on trust, transparency, and performance. WORK EXPERIENCE EDUCATION Spark Marketing Network • 01/2024 - Present University of Georgia Terry College of Business Founder, Marketing Consultant • Strategic Empowerment : We equip teams with the knowledge and tools they need to excel, fostering a culture of growth and innovation. • Operational Efficiency : We streamline processes, eliminate friction, and ensure a smooth, adaptable experience for our clients. • Collaborative Partnership : We believe in building genuine partnerships, fostering open communication, and aligning goals for mutual success. Simpler Media Group, Inc. • 06/2018 - 01/2024 VP of Member Experience • Drove a 25% increase in member email engagement and retention rates, elevating email deliverability by 30% and improving inbox placement by 20%, scaling revenue and brand positioning. • Spearheaded a comprehensive data processing audit, followed by a streamlined, re-engineered solution implementation, eliminating 90% of ongoing manual tasks resulting in improved operational efficiencies and cost reduction. • Achieved a 20% increase in marketable subscribers within the database by implementing a re-activation email campaign targeting inactive records aged up to 6 years, driving improved member experience and showcasing long-time subscriber loyalty. Senior Director, Marketing and Agency Services • Led a lean client-facing digital marketing team to deliver data- driven campaigns that exceeded KPIs, resulting in a 3X increase in monthly return client revenue. Digital Marketing Executive Certification Athens, Georgia Fashion Institute of Design and Merchandising Associate of Arts (AA) in Design and Visual Communications Los Angeles, CA CERTIFICATIONS Google Data Analytics Professional Certificate 12/2023 - Present Google Advanced Google Analytics Certification 02/2021 Google Lean Management 12/2016 Simplilearn • Built and fostered strategic cross-department partnerships, Marketo Certified Expert • Decreased department COGS by 42% through the implementation AWARDS & SCHOLARSHIPS improving collaboration and alignment with sales, product, and creative teams to develop integrated marketing campaigns that exceeded client objectives and drove revenue growth. of ROI metrics and strict budget controls, resulting in increased profitability. 08/2013 - Present Adobe Marketo 3x Marketo Champion - Director Of Marketing Operations • Overhauled pre-existing Marketing Operations processes, streamlining workflows, and instituting standardized crossdepartment training. • Led the redesign of the inbound lead lifecycle process based on segmentation research, leading to a 40% increase in conversions and streamlined client delivery timelines, positively impacting revenue. • Improved marketing operations alignment with Sales, Product, and Senior Management, resulting in an increase in customer satisfaction and return client contracts. Elekta • 06/2017 - 06/2018 Global Marketing Operations Program Manager • Designed global marketing campaigns with clear goals and metrics, significantly improving email engagement rates. • Implemented a GDPR-compliant data protection structure within the already stringent medical device sector, training stakeholders on policies and procedures. ANNUITAS • 04/2015 - 06/2017 Director, Strategy • Developed and maintained strong relationships with key stakeholders at award-winning clients including PRNewswire/Cision, Secureworks, and Genworth to ensure strategic alignment and successful execution of initiatives • Led business analysis on a variety of client accounts to develop comprehensive market segmentation strategies, resulting in increased revenue on client accounts. Informed personalized marketing campaigns for maximum impact NanoLumens • 03/2011 - 04/2015 Demand Generation Manager • Implemented marketing automation software, increasing marketing acquired leads by 900% and total leads by 320%. • Founded the organization's first customer advocacy community, leveraged community insights to create compelling content to attract new business and bolster the sales pipeline. - Marketo Top US Influencers and Brands in B2B Marketing Onalytica Best Marketing Campaign of the Year Finalist TAG Marketing Awards Best Use of Technology, Small Company Category Finalist Technology Association of Georgia - Excalibur Awards Best Measurable ROI for Web Content Strategy Winner Demand Gen Report - Killer Content Awards The Hot Rod Award for Dramatic Growth Winner Marketo / Adobe Summit Revvie Awards SKILLS Leadership, Lead Generation, Marketing, Marketing Strategy, Sales, Strategy, Trade Shows