Sarah Rockoff

Sarah Rockoff 28 W 3rd Street South Orange NJ, 07079 | C - |- Highly skilled heath access professional with experience in various health care channels (Health Systems & Institutions, Pharmacy Benefit Managers, Commercial Payer Strategy, Medicare Part D, and Specialty & Wholesale Distribution). Highly motivated and successful in identifying market drivers, reimbursement complexities, access challenges, and defining value strategies aligned to ensuring process changes and improving patient outcomes. Highlights of Experience Health System Strategy & Quality Measures Rare Disease and Specialty Pharmacy Care Gap Analysis and Disease Management Differentiated Payer-Value Offering Loss of Exclusivity/Biosimilar Strategy Injectable Biologics Competitive Landscape & Analysis Reimbursement Strategy Maxcess Managed Markets (Publicis Health), Manhattan, NY Account Supervisor February 2017-February 2019 (Company Dissolved) Consult with key biopharmaceutical client stakeholders to predict access and policy needs and define product formulary management goals. Analyze and interpreted market trends and competitor positioning to guide Managed Market strategic development and value proposition optimization. Broad injectable biologic expertise and therapeutic areas including: Rheumatoid Arthritis, Ulcerative Colitis, Crohn’s Disease, Hidradenitis-Suppurativa, Ankylosing Spondylitis, Short Bowel Syndrome, Hypoparathyroidism, Hepatitis-C, Chronic Idiopathic Constipation, and Dry Eye Disease. Redefined and developed innovative standards of care strategy and programs for Rheumatoid Arthritis in health systems/group practices to shift internal process changes and improve patient outcomes Leverage health system networks to effectively communicate and implement population health initiatives to close care gaps and improve quality of care, patient experience, and overall cost of care Succeeded in implementation of Biosimilar market entry defensive strategy for a leading BioPharma manufacturer by reaching target formulary position, achieved by establishing a contracting communication strategy and developing customer & field materials Accomplished significant formulary goals by achieving >98% access for a market leader in rare disease manufacturing by analyzing, defining and implementing a comprehensive communication strategy to payers and specialty pharmacy distribution networks Provide value based managed markets solutions to brand marketing and market access teams through market research insights with KOLs and health economics to optimize product access and reimbursement Key business insights: Kaiser, UnitedHealthcare, Aetna Senior Account Manager Collaborated with biopharmaceutical clients to translate changing healthcare landscape within unique payer mix to help develop biosimilar competitor strategy and optimize market share maintenance Managed primary and secondary payer research to uncover unmet needs and understand payer perspective on rare disease products to reduce prior authorization and step edit barrier Led 2017 strategic planning by developing presentation of recommended tactics aligned to clients strategic objectives Doubled size of key account through strategic and tactical recommendations NaviSync LLC, Florham Park, NJ Account Executive March 2015-January 2017 Therapeutic area: Diabetes Core agency team member responsible for managing the day-to-day payer launch planning and execution of a once-daily long-acting insulin and the launch of a long acting insulin and GLP-1 combination Initiated in yearly strategic brand planning including both branded and unbranded managed markets push- and pull-through tactics for legacy and launch brands Managed medical, legal, regulatory submissions and reviews, and facilitated feedback to agency internal team Managed regional conventions including booth logistics, seminar presentations, pre-convention and onsite advertising to drive booth attendance Provided recommendations for media content planning, placement while coordinating all print and digital advertising Collaborated with Medical Affairs and HEOR teams to define clinical endpoints and defined necessary real-world evidence needed to support optimal value story Novo Nordisk Pharmaceuticals Inc., Plainsboro, NJ Associate- Managed Markets Strategy May 2013-February 2015 Built and managed agency relationships by collaborating on internal tactical execution of projects with Horizon BCBS Supported the development of promotional resources and value-added pull through programs for Account Executives/Field-Sales Developed tactical planning presentations ensuring strategic initiatives align with company bottom line and budget goals Prepared analysis/recommendations of monthly budget/KPI metrics used by cross functional Novo Nordisk internal teams Project Coordinator- Hormone Therapy Assisted in expanding the product sampling program by 75% through interpreting performance data and recommending business and technical process changes Facilitated the definition of project scope, maintained timelines with goals and deliverables Analyzed and validated classified HCP data throughout the project lifecycle to ensure consistency and accuracy Woodbrook Homes LLC, Princeton Junction, NJ Administrative Coordinator March 2012-April 2013 Communicated with vendors and project manager; arranging meetings and travel, overseeing administrative paperwork and invoices Managed construction project contracts, related documents and company social media Nordstrom-Scottsdale/Chandler, AZ Associate Retail Management May 2011-February 2012 Trained employees using Nordstrom values and principles Drove sales to meet individual and team goals; highest average units per transaction sold in 2011 program Education Arizona State University 2011 Bachelor of Interdisciplinary Studies Business and Communication Minor-Design Studies