Sarah Rockoff
28 W 3rd Street South Orange NJ, 07079 | C - |-
Highly skilled heath access professional with experience in various health care channels (Health Systems & Institutions, Pharmacy Benefit Managers, Commercial Payer Strategy, Medicare Part D, and Specialty & Wholesale Distribution). Highly motivated and successful in identifying market drivers, reimbursement complexities, access challenges, and defining value strategies aligned to ensuring process changes and improving patient outcomes.
Highlights of Experience
Health System Strategy & Quality Measures
Rare Disease and Specialty Pharmacy
Care Gap Analysis and Disease Management
Differentiated Payer-Value Offering
Loss of Exclusivity/Biosimilar Strategy
Injectable Biologics
Competitive Landscape & Analysis
Reimbursement Strategy
Maxcess Managed Markets (Publicis Health), Manhattan, NY
Account Supervisor February 2017-February 2019 (Company Dissolved)
Consult with key biopharmaceutical client stakeholders to predict access and policy needs and define product formulary management goals. Analyze and interpreted market trends and competitor positioning to guide Managed Market strategic development and value proposition optimization. Broad injectable biologic expertise and therapeutic areas including: Rheumatoid Arthritis, Ulcerative Colitis, Crohn’s Disease, Hidradenitis-Suppurativa, Ankylosing Spondylitis, Short Bowel Syndrome, Hypoparathyroidism, Hepatitis-C, Chronic Idiopathic Constipation, and Dry Eye Disease.
Redefined and developed innovative standards of care strategy and programs for Rheumatoid Arthritis in health systems/group practices to shift internal process changes and improve patient outcomes
Leverage health system networks to effectively communicate and implement population health initiatives to close care gaps and improve quality of care, patient experience, and overall cost of care
Succeeded in implementation of Biosimilar market entry defensive strategy for a leading BioPharma manufacturer by reaching target formulary position, achieved by establishing a contracting communication strategy and developing customer & field materials
Accomplished significant formulary goals by achieving >98% access for a market leader in rare disease manufacturing by analyzing, defining and implementing a comprehensive communication strategy to payers and specialty pharmacy distribution networks
Provide value based managed markets solutions to brand marketing and market access teams through market research insights with KOLs and health economics to optimize product access and reimbursement
Key business insights: Kaiser, UnitedHealthcare, Aetna
Senior Account Manager
Collaborated with biopharmaceutical clients to translate changing healthcare landscape within unique payer mix to help develop biosimilar competitor strategy and optimize market share maintenance
Managed primary and secondary payer research to uncover unmet needs and understand payer perspective on rare disease products to reduce prior authorization and step edit barrier
Led 2017 strategic planning by developing presentation of recommended tactics aligned to clients strategic objectives
Doubled size of key account through strategic and tactical recommendations
NaviSync LLC, Florham Park, NJ
Account Executive March 2015-January 2017
Therapeutic area: Diabetes
Core agency team member responsible for managing the day-to-day payer launch planning and execution of a once-daily long-acting insulin and the launch of a long acting insulin and GLP-1 combination
Initiated in yearly strategic brand planning including both branded and unbranded managed markets push- and pull-through tactics for legacy and launch brands
Managed medical, legal, regulatory submissions and reviews, and facilitated feedback to agency internal team
Managed regional conventions including booth logistics, seminar presentations, pre-convention and onsite advertising to drive booth attendance
Provided recommendations for media content planning, placement while coordinating all print and digital advertising
Collaborated with Medical Affairs and HEOR teams to define clinical endpoints and defined necessary real-world evidence needed to support optimal value story
Novo Nordisk Pharmaceuticals Inc., Plainsboro, NJ
Associate- Managed Markets Strategy May 2013-February 2015
Built and managed agency relationships by collaborating on internal tactical execution of projects with Horizon BCBS
Supported the development of promotional resources and value-added pull through programs for Account Executives/Field-Sales
Developed tactical planning presentations ensuring strategic initiatives align with company bottom line and budget goals
Prepared analysis/recommendations of monthly budget/KPI metrics used by cross functional Novo Nordisk internal teams
Project Coordinator- Hormone Therapy
Assisted in expanding the product sampling program by 75% through interpreting performance data and recommending business and technical process changes
Facilitated the definition of project scope, maintained timelines with goals and deliverables
Analyzed and validated classified HCP data throughout the project lifecycle to ensure consistency and accuracy
Woodbrook Homes LLC, Princeton Junction, NJ
Administrative Coordinator March 2012-April 2013
Communicated with vendors and project manager; arranging meetings and travel, overseeing administrative paperwork and invoices
Managed construction project contracts, related documents and company social media
Nordstrom-Scottsdale/Chandler, AZ
Associate Retail Management May 2011-February 2012
Trained employees using Nordstrom values and principles
Drove sales to meet individual and team goals; highest average units per transaction sold in 2011 program
Education
Arizona State University 2011
Bachelor of Interdisciplinary Studies
Business and Communication
Minor-Design Studies
