Sarah Odiche Ukaegbu

Sarah Ukaegbu Gowon Estate, Lagos- [https://www.linkedin.com/in/sarah-ukaegbu-a] PROFILE SUMMARY I am positive, dependable and confident in handling challenges and unfamiliar situations thereby adopting a creative and problem solving approach, I am seeking to utilize my skills and experience to contribute to your organization’s growth. I am passionate about growth marketing and have a big interest in solving business problems with the use of research and Analytical tools. Result oriented Digital Marketing and Analysis Professional with the ability to solve problems and increase brand awareness and revenue growth using proven digital marketing strategies,collaborative tools like Asana and Analysis of business offerings targeted at improving business offerings as well as driving traffic to your business. Able to implement advanced strategies to convert your site visitors to new, returning and referral customers at the lowest cost possible with ability to engage your customers to advocate your brand. Knowledgeable on integrating traditional marketing with digital marketing to maximize results. AREA OF EXPERTISE – DEMONSTRATED SKILLS Strategy Formulation: Skilled at developing result oriented digital marketing strategy as evidence in my outcome during my course at the Digital Marketing Skill Institute. I developed a cost effective digital marketing strategy for Insurance Company. Social Media Tools: Able to use cost effective and smart social media tools to manage, monitor and optimize social media engagement to drive off the chart result as practiced during my course at the Digital Marketing Skill Institute using tools like Hootsuite, Snip.ly and many more. Social Media Ads: Can run effective social media ads and effectively target your exact target audience on various social media as implemented in my project at the Digital Marketing Skill Institute. Customer Avatar and Research: Able determine your customer avatar as this is the most important part of digital marketing – understanding who your targets are and when, where and how to target them to get results. Can run customer research using Alexa, SimilarWeb, Google AdWords and many other tools as trained and tested in the Digital Marketing Skill Institute. Landing Page: Able to develop high converting landing pages using tools like Instapage to drive conversion and generate leads as implemented during my course at the Digital Marketing Skill Institute. Data Analysis Skills: able to gather data and make analyses using tableau, SQL in order to make findings that will help in making informed decisions. PROJECT ACCOMPLISHMENTS 1. I successfully audited a website and developed a wire frame. 2. I developed a full blown website – businessinsightconsult.co 3. I successfully developed a landing page. 4. I manage projects and collaboration with teams using Asana. INTERPERSONAL SKILL Problem Solving – Able to use analytics to provide customer focused marketing solutions by measuring key performance indicators to draw our innovative solutions for implementation. I was able to solve a class challenge on how to target Nigerian clients in the UK. Communication – able to motivate others and generate a positive attitude to setting up new procedures. I have worked, schooled and lived with people from different backgrounds and age, through this I have learnt to adapt to suit different audiences. Competent in report writing and presentation delivery, evident in work and educational experiences. CERTIFICATIONS January 2022 Digital Marketing Skills | Digital Marketing Professional Certified Digital Marketing Fundamentals I learnt the fundamental principles that are required for any digital marketing success. I also learnt the power of applying digital marketing concepts across the marketing function in any business – integrating traditional and digital marketing strategies to maximize result. March 2022 Coursera: Google project management certificate WORK EXPERIENCE January 2014 – January 2022 Business Operation manager, Lukah Exchange bdc Solving challenges with the use of technology and soft skills such as analysis, preparing reports and daily returns, supervising staffs. Other responsibilities included: identifying ways to reduce costs and liaising regularly with stakeholders in the financial sectors. ACADEMIC QUALIFICATION 2022 Digital Marketing Skills Institute- University of Salford, Manchester |M.S.C International Business- Covenant University,Ota : B.s.c Business Administration INTEREST 1. Sport: Long Distance Race 2. Learning and practicing digital marketing strategies 3. Listening to both political and business News 4. Travelling and meeting new people REFEREES Available on request