My background combines strategic business education with hands-on experience in data-driven marketing. I hold a BBA in Hospitality & Business Management from Hotelschool The Hague, where I built a strong foundation in strategy, revenue optimisation, and customer experience.
My career in digital growth started at Sircle Collection, followed by an intensive Growth Hacking traineeship at The Talent Institute. Since then I've driven growth across marketplaces, SaaS, and tech.