Sarah Len Mutiwasekwa

    Branding is one of the key components of a any business. With my experience in brand management I believe I can help with shaping up the brand of your company online. One of the things I would focus on is helping you present your company as the fun, playful and interactive brand it is. To achieve this, there are several strategies I would use for social media marketing.    One example would be using animation to express our ideas to potential clients. One tool that I have experience with is Doodly. Although it is a paid tool, the cost is worth it as it will help your brand to stand out amongst its competitor. There are several other animation tools that can help create colorful and fun marketing campaigns for both the clients and your company.     Social media marketing is one powerful tool that can be used to grow both your company and the business of its clients. Collaborating social media channels and linking each channel to the other channels can help boost followers. For instance a YouTube channel should link to a blog and blog posts should link to a YouTube channel. This way there is traffic exchange resulting in growth of both social media channels     Most brand overlook the power of content curation on social media. I believe that this is one of the key areas I would be highly effective. Social media curation should be visually stimulating and emotionally appealing. There are tools that can be used to curate content, however a good eye and a creative mind will go a long way.  Below is an example of visually stimulating curation.   Blogging is one way to increase traffic to both the clients’ and your company website. In the instance of increasing the traffic to your company website, there are a number of strategies I would use.     Ubersuggest is a powerful tool to use for increasing website traffic. Looking at your Website, I realized that there are no backlinks linking back to the website Backlinks are an effective way of boosting SEO and traffic to a website If you look at direct competitors .eg Proteaninbound.com, they have quite a number of backlinks linking back to their site.    However, One of the main things I have noticed with other competitors is that, most of the backlinks are not guest post related. Your brand can use this gap to ensure that it is providing value while getting more traffic. Valuable blog posts also generate social shares, which can also increase traffic to the websites.     Combining social media with blog posts can also be a powerful way of generating traffic. Sharing blog posts on social media platforms can grow website traffic. Blog posts can be turned into YouTube videos and vice versa. YouTube is a great strategy of driving traffic to a blog and potentially getting clients from these site visits.   Another effective way of getting more shares on social media is using the platform Viral Content Bee. The platform is an easy way of making a blog post viral on social media and this can result in more website traffic.   There are many other ideas that I am excited to try out with your company. I believe these Ideas will not only be beneficial to your brand, but they will also be beneficial to helping clients get more out of their digital marketing experience.