Sarah Carmo

Sarah Carmo

$50/hr
Marketing and Communications
Reply rate:
-
Availability:
Part-time (20 hrs/wk)
Age:
35 years old
Location:
Toronto, Ontario, Canada
Experience:
6 years
Sarah Carmo Communications E:-M:- Vancouver, B.C. linkedin.com/in/sarahcarmo Six years of public relations and communications experience in a corporate capacity. Including experience in various industries ranging from real estate, consumer packaged goods, technology and real estate. Providing strong communication skills including elevated writing and editing skills used for creating and editing press releases, website content, market reports and speaking engagement materials. Bilingual in both English and Portuguese. EDUCATION CERTIFICATES Capilano University 
 Bachelor’s of Business Administration, General 
 2012 - 2014 
 British Columbia Institute of Technology 
 Marketing Management Diploma Program, Communications 
 2010 - 2012 
 TSX Venture Exchange Rules and Tools 2015 EXPERIENCE Irwin Account Manager, Toronto, O.N. August 2020 – Present Managing 80 client accounts ranging from micro, small and mid-cap companies across a wide range of industries from mining, cannabis, tech and healthcare. Managing 80 client relationships and ensuring their needs are being met, and continued product learning to ensure renewal rate is met and engaged word of mouth. Providing guidance to those clients on product knowledge on how to better leverage Irwin for their investor relations programs, through creating targeted investor lists, shareholder monitoring, research and analyses and crafting investor messaging. Achieved over 20% in upsells of additional features for Q2, through relationship management and understanding those clients’ needs. Developed content for Irwin’s webinar series, including interviewing panelists and Q&A and script development. NATIONAL Capital Markets Associate, Toronto, O.N. June 2019 – August 2020 Advising and leading two client relationships in the Technology and Legal Services industries on investor relations strategies such as building a crisis communications strategy, key messaging, and investor perception reports. Developing research and analysis for various clients across a variety of industries including cannabis, mining, healthcare, real estate, technology and financial services using FactSet, Eikon, Infosuite and Stockwatch. Including, development and executive of client proposals, pitches, and client briefs. Complying to exchange regulations for both quarterly reporting and general filings for various clients on the following exchanges the TSX, OTC and the CSE. Strong writing and editing capabilities for press releases, investor presentations, media pitches and research reports. Securing and establishing high-profile media relationships with Bloomberg and BNN for high profile clients in the financial services space. Coordinating and managing client specific events, including logistics, such as AGMs, speaker panels, IPOs, round tables, and conference attendance. Independent Communications Contractor Contract and Freelance, Vancouver, Sydney and Melbourne March 2016 - Present Consulted Billy Goat Brands pre-IPO on all communication materials ranging from press releases, website content, speaking materials and public relations best practices (2021). Assisted the Investments team at Avison Young in managing the existing and prospective client databases through Salesforce, including the creation of brochures and marketing collateral as needed (2019). Assisted with the implementation of an external communications program for Navitas, an education agency based out of Sydney, Australia (2017). 
 Worked for various companies on a temporary contract basis, assisted the marketing and administration teams, which included Wasserman and Partners advertising agency, Tourism Vancouver, ITA BCM, Zymeworks and Earls Restaurants (2016). Investor Relations and Business Development Coordinator Hungerford Properties, Vancouver, B.C.
 December 2017 - January 2019 
 Coordinated the AGM, ensured the venue and logistics of the event were managed in a timely manner. 
 Managed the implementation of Salesforce to replace all Excel CRM efforts, and managed the implementation of Pinnacle to Hungerford’s Investors. Created investor marketing materials including investor briefs, investor presentations, speaking engagement materials, fact sheets, brochures, and quarterly and annual reporting. Coordinated fundraising efforts for Hungerford’s Fund III platform, including prospective Investor research, the creation of fact sheets and the pitch book, while tracking all LP Agreements and other legal documentation as required. Marketing Assistant 
 Acciona, Sydney, NSW, Australia December 2016 - December 2017 Curated new content for the company website by updating and creating new project descriptions in order to keep all stakeholders aware of existing projects, as well as maintaining general website updates using Umbraco. 
 Curated social media content for Twitter, Facebook, LinkedIn and managed the YouTube channel in order to track online presence. Prepared press releases for new project announcements and important key project milestones. 
 Coordinated all travel for the Business Development teams for conferences, roadshows and site visits. 
 Investor Relations Assistant 
 Endeavour Mining Corporation, Vancouver, B.C. April 2015 - March 2016 Managed the CRM, maintained shareholder lists and conferences attended using Salesforce in order to generate progress reports as needed for management. 
 Assisted with editing news releases and disseminated news releases through CISION. 
 Implemented a social media strategy to include Facebook, LinkedIn and Twitter in order to establish an online presence and compete with peers. In addition, created data analysis of social media efforts using Hootsuite and Google Analytics to present to management on a quarterly basis. 
 Maintained company compliance and lodged company announcements through each of the following portals SEDAR, OTCQX and ASX. 
 Coordinated all conferences and roadshows attended by the Business Development and Corporate Development teams, coordinated all marketing materials, 1x1 meetings and travel itineraries. 
 SKILLS Adobe Creative Suite including, Adobe Photoshop, InDesign, Elements and Adobe Video Pro Microsoft Office products such as PowerPoint, Excel, MS Word, Publisher, OneNote, Teams, OneDrive and SharePoint Salesforce
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