Sarah Buckholtz

SARAH BUCKHOLTZ-| - | in/sarah-buckholtz | sebuckholtz.journoportfolio.com SUMMARY Strategic and results-driven Senior Copywriter & Content Strategist with 14 years of experience leading global brand messaging, campaign copy, and digital storytelling initiatives. Expert in writing conversion-focused content across websites, email, social, and SEO. Skilled in managing cross-functional projects, aligning content with business goals, and driving measurable growth. EXPERIENCE Global Copywriter Entrepreneurs' Organization | September 2023 – February 2025, Remote ●​ Directed content strategy for three major international events (GLC Singapore, GLC Hawaii, EO ●​ ●​ ●​ ●​ ●​ University Brazil), overseeing web copy, campaign messaging, and cross-channel storytelling. Increased event registrations by 36% and member engagement by 90% chapter-wide through compelling content strategy and email/social integration. Created and optimized email campaigns for EO's Powerhouse Series (featuring Serena Williams, Brené Brown), boosting open rates by 33% and signups by 26%. Managed content localization across four languages for 20,000+ global members in 60+ countries, supporting 50% membership growth in emerging regions like Japan. Developed SEO-driven blog content that lifted organic traffic by 35% and improved visibility for key industry terms. Wrote and structured renewal campaigns that drove 92% membership retention, reinforcing value propositions for 18,000+ global entrepreneurs. Marketing Content Writer & Editor Next Glass | April 2022 – January 2023, Remote ●​ Wrote B2B and B2C content across four brands (Hop Culture, Untappd, Oznr, Ollie), increasing global readership by 40% and engagement by 25%. ●​ Interviewed industry professionals to create technical blog content, white papers, and product storytelling aligned with inbound marketing goals. ●​ Leveraged SEO and content analytics to refine copy and strategy, improving organic traffic by 28% and CTR by 8%. ●​ Oversaw weekly newsletter content strategy for bottle releases and memberships, achieving a 44% open rate and sharp subscriber growth. Senior Content & Brand Strategy Manager Antique Archaeology | April 2015 – April 2022, Nashville, TN ●​ Led content, brand voice, and PR campaigns in partnership with A&E Networks for American Pickers, helping drive 1.3M+ viewership on HISTORY Channel. ●​ Launched Route 66 digital preservation campaigns that raised $34K and captured 61K+ petition ●​ ●​ ●​ ●​ signatures through targeted storytelling. Scaled social media to 2M+ followers across 8 accounts with a 25% engagement increase through strategic calendar planning and audience testing. Revamped web content to drive a 45% bump in organic search traffic. Grew email subscriber list to 400K+ with optimized drip campaigns and increased conversion rates by 20%. Directed editorial strategy for the Two Lanes lifestyle brand, growing traffic by 40% and community reach to 300K+. Assistant Marketing Manager Clover Imaging Group | May 2012 – January 2015, Erie, PA ●​ Secured $29M+ in recycling funding by leveraging a database of 130K+ organizations and crafting persuasive content. ●​ Built a 75K+ social following across five brands through cross-platform content strategy. ●​ Increased brand visibility by representing Clover at 15+ national conferences annually, growing business leads by 30%. ●​ Led EcoBuddies e-waste education in 25K+ schools, increasing proper recycling by 40%. ●​ Managed quarterly city-wide recycling events that diverted 50K+ pounds of e-waste from landfills. EDUCATION Indiana University of Pennsylvania​ Bachelor of Arts in Communications · Minor in Journalism · Indiana, PA · April 2011 ​ SKILLS Writing & Strategy: Brand Messaging • Campaign Leadership • Content Calendar Development • Content Strategy • Conversion Copywriting • Email Marketing • Long-Form & Ad Copy • Microcopy • SEO Copywriting • UX Copy • Video Scripts • Web & Blog Writing Tools & Platforms: ActiveCampaign • Ahrefs • Asana • Canva • CMS Platforms • Google Analytics GA4 • HubSpot • Notion • Salesforce • Semrush • Slack • Trello • WordPress Execution & Insights: A/B Testing • Content Lifecycle Management • Content Performance Analysis • Cross-Channel Optimization • Editorial Planning • Integrated Campaign Execution • KPI Reporting • Strategic Brief Development