Sarah Ambler

SARAH L AMBLER 803/16 Brewers Street - Bowen Hills - Brisbane QLD, 4006 www.linkedin.com/in/sarahambler Online portfolio/resume: http://sarahlambler.com Skype: sarahlambler PROFILE Experienced digital marketing specialist with 5+ years’ experience. Key competencies: Digital marketing, marketing strategy and planning, content writing/creation, content marketing, brand awareness, marketing automation, lead nurturing and generation, social media, Facebook advertising, Google Adwords, PR & outreach, event management and marketing, search engine optimisation (SEO) and integrated, multi-channel marketing campaigns. WORK EXPERIENCE IN DIGITAL MARKETING & COMMUNICATIONS Digital Marketing Specialist/Founder at Deep Blue Digital (Full-time), Australia 10/2016 - present Specialising in helping travel and tourism brands and businesses maximise their digital marketing efforts.The key services are digital marketing consulting and strategy, web design and management, social media marketing and management, search engine optimisation, content creation and marketing, search engine marketing and marketing automation. http://deepbluedigitalmarketing.com. Digital Marketing Specialist & Consultant (Self-employed), UK/Australia 04/2015 - 10/2016 Providing digital marketing services to small business clients including SEO, social media, website management and design, marketing automation and content writing/creation. Digital Marketing Manager (UK) at Talentia Software UK Ltd. (Full-time), UK 06/2013 – 04/2015 International business software company, 500 employees (UK employees 25), UK marketing team of 3, international marketing team of 12, 2 direct reports, budget €120k. • Responsible for developing, executing and monitoring the UK marketing strategy and plan, focused on lead generation and brand awareness with a budget of over €120k • Implemented a fully integrated, multi-channel marketing plan based around content • Worked as part of the international marketing team to rebrand the company and its products in 2013 • Worked closely with the corporate team based in Paris to deliver corporate communications and ensure consistency at an international level • Worked closely with the UK sales team to help generate a quality pipeline of leads and support the bid process SARAH L AMBLER • Managed customer communications and campaigns, customer engagement has increased by 80% which in turn has led to an increase in cross sell and up sell opportunities within the existing customer base • Managed a PR agency to position the company and the MD as the key spokesperson for the company, maximise press opportunities and increase brand awareness U averaged 24 commentary placements, 12 press releases, 6 thought leadership articles and 4 media case studies per year placed in more than 25 different industry publications online and offline • Implemented a new UK website using Wordpress CMS www.talentia-software.co.uk • Introduced a social media strategy and have increased UK presence • Conducted a launch campaign for a new HCM software system in November from which 6 qualified demos were booked. The launch included exhibiting at the CIPD Annual • Sourced and managed marketing event opportunities such as national exhibitions, 1-to-1 meeting and seminar events, online events and industry awards (one of my entries led to the company winning ‘Software Product of the Year’ in 2014) • Managed suppliers and external copy writers to deliver agreed content and campaigns • Created content for white papers, PR, blogs, e-mails, websites, events, social media, print material and advertising campaigns • Delivered monthly reporting to the Corporate Marketing Director in Paris and the UK Managing Director. Digital Marketing Manager at Raet UK Ltd. (Full-time), UK 01/2013 – 06/2013 International business software company, UK employees 9, marketing team of UK team made redundant due to product development issues. • Delivered a content driven marketing strategy to enable lead generation, including the use of social media, PPC, SEO, e-mail marketing, marketing automation • Drove leads as required to ensure sales targets could be met through the use of digital media channels • Implemented a new international website using Sitecore CMS • Implemented social media profiles and developed brand presence on key social networks • Managed external suppliers and resources • Delivered monthly reporting and forecasting to the International Marketing Director. Digital Marketing & Social Media Executive at Cezanne Software Ltd. (Full-time), UK 03/2012 – 12/2012 International HR software company, UK employees 50, corporate sales and marketing team of 8, 2 campaign reports (graphic and web designers). Acquired by Talentia Software in 2013. • Managed the UK and corporate social media presence including creation of profiles/pages, social posting, using listening and analytics tools such as Hootsuite and Sprout Social and growing followers organically (More than doubled the social media following) • Kept website content up-to-date using MS Sharepoint CMS and Adobe CMS SARAH L AMBLER • Managed PPC campaigns through Google Adwords, LinkedIn and Facebook • Worked with an SEO agency and brought the website from unranked to page 1 of Google UK for key terms www.cezannehr.com • Edited and proofed copy for PR, web content, brochures/print materials and e-mail marketing • Researched and monitored competitor activity and industry trends • Assisted with exhibitions such as the CIPD HR Software Show where we exhibited and organised speaking slots • Developed partnerships and relationships with 3rd parties to meet strategic objectives • Identified and sourced marketing opportunities • Monitored and reported on the effectiveness of marketing campaigns to the Corporate Marketing Director • Created and implemented marketing plans with the head of marketing • Commissioned, briefed and managed in-house graphic and web designers and external agencies regarding marketing campaign requirements • Constructed, sent and managed e-mail marketing campaigns using marketing automation software such as Salesforce Pardot. Promotional Staff at Backpackers World Pty. Ltd. (Casual), Australia 02/2016 – 04/2016 Student and backpacker travel agency with stores in Australia, New Zealand and South East Asia. • Casual position reporting to store manager • Promoted and helped run weekly events • Touted and prospected potential customers outside stores to pass to sales staff • Nurtured potential customers in store to pass to sales staff. Assistant Manager at Project Pub Company Ltd. (Full-time), UK 11/2011 - 01/2012 The Yard Wine Bar and Restaurant; popular local wine bar with peak revenue of 7000 GBP per day. 15 direct reports. • Marketing and communications strategy • Market and competitor research, product pricing, design of promotional materials, email marketing • Social media management and marketing - launched Facebook and Twitter profiles and implemented promotional strategy • Day to day operations, managing functions from start to finish, customer service, staff supervision, cellar management, cash checks and stock management. Promotional and Merchandising Staff (Self-employed/Casual), UK 09/2007 - 11/2012 Self employed, teams of up to 6, up to 6 direct reports, various clients in a range of industries. Companies: Voodoo Events, Ann Savva Promotions, Link Communication, Executional, N2O, SARAH L AMBLER Touchdown Promotions and Kommando Ltd. • Merchandising, promotional activities, field marketing, data capture, product sampling and mystery shopping • Yielded sales leads and maximised the number of active stores on call lists for O2 • Utilised networking and communication skills to promote and guest list for bars and nightclubs • Led teams of up to 6 people, responsible for managing and motivating staff, planning utilisation of campaign materials, liaising with clients and planning campaign locations • Wrote detailed reports on campaigns, evaluating their success. Student Brand Manager at Graduate Recruitment Bureau (Casual), UK 02/2010 – 07/2011 Graduate recruitment agency which relies on brand ambassadors within universities to market their service. • Raised the profile of the Graduate Recruitment Bureau's service to students at Newcastle University • Generated over 550 registrations to the service through direct marketing and social media • Top performing Student Brand Manager at Newcastle University • Provided assistance and training to other Student Brand Managers. EDUCATION CAM Diploma in Digital Marketing, Chartered Institute of Marketing (CIM), UK, 2017 2:1 BA Hons Business Management, University of Newcastle-Upon-Tyne , UK 2007 - 2011 3 A levels: AAC, 6 AS Levels: AAABCC 2000 - 2007 11 GCSEs: 1A* 8A 2B, Ilkley Grammar School, UK ADDITIONAL INFORMATION • Chartered Marketer - Completed 2 consecutive years of Chartered Institute of Marketing’s (CIM) continuing professional development, achieved status in 2015 • Google Analytics certified • Diplomas in Web Design and Content Marketing and Blogging from Shaw Academy • Excellent IT skills, including advanced MS Excel, Word and Powerpoint. Familiar with both PC and Mac • Experienced with CMS, CRM, marketing automation, email marketing, web analytics and social media management software such as Wordpress, Sitecore, Sharepoint, Salesforce, Pardot, Hootsuite, Mailchimp, Hubspot, Kajabi etc. • Trained in Adobe InDesign and Photoshop • Event Management; Social secretary for my university degree course for 2 years. Organised social events and annual balls, including securing venues, negotiating with suppliers, managing budgets, planning room layouts and entertainment and coordinating the events • Certified Scuba Diver – PADI Advanced SARAH L AMBLER • International Yachting Worldwide Commercial Crew Certificate • Full, clean UK driving license. REFERENCES Excellent references available on request.