SARAH C HAPM AN
COMMUNICATIONS SPECIALIST
PROFILE
A wordsmith by trade, I have worked as a
copywriter, specializing in SEO-enhanced digital
content, a social media manager, a customerfacing writer, as well as a PR writer, promoting
the positive sentiment of brands. While I am
experienced in digital marketing, my honours
degree in journalism has enabled me to be able
to develop content for a wide range of
mediums and adapt my tone to match the
audience. I am a continual learner and am
currently
teaching
myself
computer
programming in order to upskill myself in this
fast-evolving digital age.
WORK EXPERIENCE
F r e el a nc e Co p y w ri te r an d Ed i to r
Self-employed
October 2019 – Present
RESPONSIBILITIES
Writing and editing of marketing material, blog posts, articles, and press
material
C o n t e n t Ed i t or
Luno
J uly 2019 – October 2019
PERSONAL DETAILS
15 January 1993
--151 High Level Road
Green Point
Cape Town
8051
https://www.linkedin.com/in/s
arah-chapman-b-/
LANGUAGES
RESPONSIBILITIES
Writing and editing of customer communications
Writing and editing of Help Centre articles
Extensive research of cryptocurrency and blockchain technology
M ed i a & Co m m u ni c a tion s M a n ag e r / C op yw ri ter
DORP – Digital Online Retail Products
April 2018 – June 2019
RESPONSIBILITIES
Managing the positive sentiment of the company and its brands through
communications
Strategising new content for marketing campaigns
Writing content for website and blog pages
Community management
English
Digital content creation for the company’s various products and brands
Basic French
The writing and dissemination of press material
CITIZENSHIP
S o ci al Med i a M a n ag e r
TBWA \ Hunt Lascaris
South Africa
February 2018 – March 2018 (Temp position)
Ireland
RESPONSIBILITIES
Community management
Providing engaging text, image, and video content for social media
accounts
Content planning
SKILLS
Adobe InDesign
WORK EXPERIENCE CONTINUED
S E O Cop y w ri te r
Saatchi & Saatchi Synergize
SEO Copywriting
February 2017 – December 2017
Digital marketing
RESPONSIBILITIES
Proof-reading
Editing
Accomplished copywriter with a
portfolio that includes blog posts,
landing pages, and magazine
articles
HOBBIES & INTERESTS
Cooking
Reading
Writing
Continual learning
Socialising
Running
Travel
Online creation of keyword-rich content
Online article optimisation
Link-building through content outreach
Implementation of SEO elements
D ig i t al I n t er n
Getaway Magazine
June 2015 – July 2015
RESPONSIBILITIES
Content & blog writing
Editing of blog content
Fact checking
Updating of the Getaway website
Help with shoots - on-location and in-house
EDUCATION
D i g i t al M a rke ti n g S h or t C o u r se
Red & Yellow Creative School of Business
2019
B A ( Ho n s) Jo u r n ali s m
Stellenbosch University
2016
B A H u m a ni ti es
S t el l en b os c h U n i ver s i t y
2013 – 2015
140-Hour TEFL certificate
i - t o- i
2012
High School certificate (Matric)
St Stithians Girls’ College
2011
