Sara Nelissen

SARA NELISSEN CONTACT Address : 48 Ha-Khalutzim St, Tel Aviv - Yafo,- Phone : +972 - Email :-LinkedIn : linkedin.com/in/saranelissen CAREER OBJECTIVE I’m a marketing enthusiast with over 4 years of experience in marketing project management, ecommerce and communications in various global companies in the consumer & fashion industries. I’m a highly motivated, analytical, autodidact & innovative person with strong interpersonal skills both with team members and with cross-company interfaces. I’m looking for an exciting challenge within the marketing industry that incorporates end-to-end projects and participation in the entire marketing cycle. Fluent in English & German. WORK EXPERIENCE 05/’17 – 11/’17 Email Marketing & Community Manager @ StuccoMedia (Ecommerce) • Developed from scratch a comprehensive e-mail marketing strategy based on my extensive market research and competitors’ analysis • Built customized email automation using MailChimp; building the templates, writing the content & setting up the rules • Tel Aviv/ IL Monitored and analyzed data, adapted and enhanced the strategy accordingly • Established the social media concept for both Facebook and Instagram • Initiated several Facebook campaigns, supported manual Google AdWords campaigns • Worked closely with Design, R&D & Product 01/’16 – 12/’16 Marketing Project Manager @ trnd (Influencer Marketing) • Managed end-to-end marketing projects from the initial stage of defining requirements, through manually running campaigns on a designated internal system, analyzing the results and presenting it to the customer. • Worked closely with external clients (e.g. Procter Gamble, Philips, Danone) to present campaign outcomes and to define new market opportunities Munich/ DE • Established customer-oriented influential teams, built product-related polls, managed the teams by creating daily blog content and newsletters, and analyzed relevant data to increase online & offline reach, brand awareness, sales etc. • Achieved up to 65% increase in product and brand awareness among relevant target groups as well as significant online and offline reach 07/’12 – 08/’14 Global Consumer Product Management @ Red Bull (Consumer Goods) • In charge of all production lines for the fashion and merchandising collections • Managed 100 suppliers and 3 warehouses, handled agency briefings, quality checks and customs Fuschl/ AT • Launched and maintained the online shop Servus Marktplatz, increased the product range and nurtured external partnerships with designers, suppliers and warehouses • Helped relaunching the Red Bull Online Shop, built the new Ecommerce strategy and created the accompanying social media concept 11/’11 – 05/’12 Event Management (Time-Contract) @ Carnival Corporations (Cruise Lines) • Sold, organized & managed all off-shore day trips in several destinations around the world 04/’11 – 09/’11 Marketing Communications/ PR (Internship) @ PUMA SE (Consumer Goods) • Created various marketing events (World Soccer Bus Tour, Bread&Butter fair booth etc.) • Planned and executed product presentations, PR materials, Media clipping, photo shootings etc. • Served as lead point of contact with external PR agencies Nürnberg/ DE • Initiated new contacts with different media channels and maintained fluent relations with existing contacts +972 - - EDUCATION 09/’14 – 11/’15 M.Sc. Marketing (graduated ’cum laude’) @ Vrije Universiteit Amsterdam Amsterdam/NL External case studies: Developed several concepts for international companies, such as a crosscultural product launch for Heineken and a retail concept for Royal Dutch Shell 09/’08 – 04/’11 B.Sc. Business Administrations @ Bayreuth University Majors: Strategic Marketing, Consumer Behavior, Sport Sponsoring Bayreuth/DE TECHNICAL SKILLS Marketing Platforms : • MailChimp • Google Analytics, Google AdWords • Facebook Insights, Facebook Power Editor • Canva Tools : • Documentation: Jira, Confluence • Microsoft Office: PowerPoint, Excel, Word • SAP ERP • Apple OS X LANGUAGES • • • • • German – mother tongue English – fluent Hebrew – basic French – basic Dutch – basic VOLUNTARY EXPERIENCE • Built a marketing strategy for the art magazine ‘aviv’, which aims to nurture the Israeli-German relation (’16) • Developed a marketing concept for the non-profit institution ‘Benedikthof, Münster’ (’15) • Managed the PR & Communication team for ‘Business Congress of Bayreuth’ (’10-’11) THAT’S ME Personal Interests: • Traveling & Cultures • Piano, Singing • Concerts • Running • Pilates • Tennis Stress–Resistant Driven Strong Communication & Presentation Skills Pro–Active Open–Minded Commitment Team–Work * References are available upon request +972 - -