Sara Hao
Product (UX/UI)
Designer
Contact
Portfolio: www.sarahao.xyz
Location: Berlin, Germany
Linkedin: in/saraehao
Email:-Phone: -
out
Ab
I am a multi-disciplinary product designer that is innovative and skilled at
researching and analyzing data to produce human-centered solutions. I am
adept at empathizing and communicating complicated concepts simpler and
ultimately creating holistic user experiences.
De
H
i Crafty
2021 - 2022
BS in Civil Engineering
DLSU-Manila, Philippines
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Skills
Design
Information Architecture
Wireframing
Prototyping
User Interface (UI) Design
Design systems
Heuristic Evaluation
Inclusive Design
Responsive Design
Tools
Design Tools (Figma, Sketch,
AdobeXD, Principle)
Prototyping (Marvel, Balsamiq)
Creatives (Photoshop, Illustrator)
Deliverables (Zeplin)
Agile (Asana, Miro, FigmaJam)
Web (Webflow)
Product Designer - March 2022 to Present
Initiated user research by conducting competitive analysis and user
surveys and defined the target users as young professionals aged 25+.v
m
Designed branding based on data gathered from user research and
concluded with the design through A/B testingH
m
In the process of designing the website based on the test results.
m
H
er Crypto | Product Designer
c ober 2021 to April 2022
- O t
A cryptocurrency exchange app geared to encourage women to jump into
the space of cryptocurrency through investing. See full case study here=
onducted user research through surveys and interviews and defined
the gap between women and men investors in cryptocurrency. v
m
C
Research
User Research
Design Thinking
User Flows
UX Planning
Usability Testing
A/B Testing
Qualitative and
Quantitative Research
|
A crafting e-commerce startup with a subscription model aimed to provide
DIY crafting activities by directly delivering all the tools, crafts, and
instructions to customers' doorsteps.v
Education
UX and UI Design Program
CareerFoundry, Berlin
sign Projects
Designed key components that addressed the target user's concerns and
focused on a mobile-first approach. Such as relatable learning content,
access to women who are experts in the crypto industry via call, and
access to a community of users in relatable situationsH
m
Iterated and validated UI design and overall experience through usability
testing, user testing, A/B testing, and peer review.
m
ork Experience
W
nline Marketing | Freelance - 2017 to Present
O
reated and iterated marketing strategies heavily based on a user-centered
design strategy. Implemented marketing strategies and accelerated clients'
growth in revenue and users.v
C
m
pearheaded the overall branding of Lumix - a light decor brand.
onducted user research and strategized the marketing launch campaign
that generated over €150,000+ in revenue in 4 months.v
S
C
m
m
Redesigned the product pages for Goldnsparkles(a personalized jewelry
store) based on market and competitor research and orchestrated a
marketing campaign that generated $20,000+ in two months.v
Expanded Vittles & Things(a swimwear brand) in revenue and following of
50,000+ and 100,000+ followers on social media platforms combined by
optimizing the customer's experience in terms of time, accessibility on
payment methods, and access to a chat customer support for size and
garment queries.
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