Sara Elena Guerra Cuadrado

SARA ELENA GUERRA CUADRADO - |-PROFESSIONAL EXPERIENCE ACCENTURE – Turin, Italy (April 2021 - Present) Account Executive & Digital Project Manager | Global Clients in Automotive, Fashion, FMCG Project, Operations & Digital PMO ● Led and managed digital projects and operational frameworks, ensuring process efficiency and seamless execution. ● Supervised IT and business process improvements, aligning system capabilities with strategic objectives to enhance operational performance. ● Owned digital project governance, overseeing website/app feature developments, UAT, and backlog prioritization to ensure smooth execution. ● Developed KPI dashboards and reporting systems, enabling data-driven decision-making and optimizing resource allocation. ● Led cross-functional teams and stakeholder management, fostering collaboration between IT, business, and global markets. Process Optimization & Deployment ● Spearheaded process automation and optimization initiatives, streamlining workflows and reducing inefficiencies across global operations. Redefined global product launch deployment strategies, reducing rollout time from 7 months to 5 months through process reengineering. Established governance frameworks and best practices, ensuring consistency and scalability of global business operations. Conducted process assessments and implemented operational improvements, enhancing team productivity and reducing bottlenecks. Facilitated change management and training, enabling smooth adoption of new methodologies and tools across teams. ● ● ● ● Content Management & Asset Coordination ● ● ● Managed end-to-end content production and digital assets, ensuring timely execution and alignment with market-specific requirements. Performed content data entry in Pagedesigner and managed digital assets in Thron, optimizing workflows and asset organization. Oversaw content scheduling, stakeholder approvals, and ad hoc requests, ensuring seamless content execution across platforms. SMARTBUYGLASSES OPTICAL GROUP – Turin, Italy (July 2018 - June 2020) Web Content Coordinator & Digital Marketing Analyst ● ● ● ● Led SEO and content strategy across 23 websites, improving site indexing, CTR, and conversion rates. Redesigned the CMS in collaboration with IT, optimizing content workflows and localization processes. Revamped social media strategy, increasing global revenue by 30% MoM and achieving 5x ROI through targeted campaigns. Developed training programs and structured content operations, enhancing team efficiency and scalability. ACADEMIC EXPERIENCE Advanced Master in Innovation & Entrepreneurship MIP Politecnico di Milano Business School Solvay Brussels School of Economics & Management Bachelor’s Degree in Industrial Engineering Pontificia Universidad Javeriana TECHNICAL PROFICIENCY & LANGUAGUES ● ● Languages: English (Fluent), Italian (Fluent), Spanish (Native) Tools & Platforms: Jira, Confluence, Smartsheets, Miro, Figma, CMS (WordPress, Pagedesigner), THRON, Google Analytics, Google Ads, Facebook Business Manager, SEMRush, MOZ, Ahrefs