Saqib Hussain Zahidi

Saqib Hussain Zahidi Top-Rated Digital Marketing Manager | SEO | PPC | SMM | Content Marketing Islamabad-- Results-driven Digital Marketing Professional with 6+ years of experience in enhancing online visibility, driving organic traffic, and increasing conversion rates across diverse industries. Specialized in SEO (OnPage, Off-Page, Technical), Content Writing, Google Ads (PPC), and Social Media Marketing. Proven ability to develop and execute data-driven marketing strategies that maximize ROI, strengthen brand awareness, and foster customer loyalty. Skilled in optimizing websites for search engines, crafting engaging content, and building active online communities. Committed to staying ahead of digital trends and algorithm updates to deliver outstanding results and elevate businesses' online presence. Work Experience Top-Rated Digital Marketer Upwork-Remote February 2020 to Present • SEO Content Writing — Engaging, keyword-optimized content for websites, blogs, and landing pages to drive organic traffic and improve search rankings. • Complete SEO Services — On-Page, Off-Page, and Technical SEO to boost website visibility, improve site structure, speed optimization, and build high-quality backlinks. • Google Ads (PPC Management) — Running result-driven paid campaigns on Google Ads to maximize ROI, increase leads, and drive targeted traffic. • Social Media Marketing (SMM) — Strategy creation, content posting, paid advertising, and audience engagement on platforms like Facebook, Instagram, and LinkedIn. • Keyword Research & Competitor Analysis — In-depth research to find high-performing keywords and analyze competitors to build strong marketing strategies. • SEO Audit & Website Optimization — Technical audits, fixing SEO errors, improving site performance, and enhancing user experience for better rankings. • Local SEO & Google My Business Optimization — Optimizing local presence for businesses to appear in local searches and map results. Digital Marketing Manager Globosoft Technologies-Islamabad January 2024 to April 2025 • Devising and executing result-oriented Digital Marketing Strategies tailored to business goals and target audience. • Bidding for projects on multiple freelancing and business platforms to generate leads and new business opportunities. • Client communication and project management — handling client queries, providing consultation, suggestions, and detailed performance reports. • Offering Professional SEO Content Writing Services — creating SEO-friendly blogs, website content, service pages, and landing pages optimized for higher search engine visibility. • Complete SEO Services — specializing in On-Page SEO, Off-Page SEO, and Technical SEO for website optimization, link building, and search engine ranking improvements. • PPC Strategy & Bidding — Running and managing paid campaigns (Google Ads & Social Media Ads) to maximize ROI and drive targeted traffic. • Social Media Management — Creating content strategies, designing posts, managing brand pages, engaging the audience, and running paid advertising campaigns across platforms. • Content Creation & Branding — Managing content calendars, creative post designing, social media copywriting, and building a consistent brand presence across digital platforms. • Organic growth through advanced SEO and content strategies. • Providing consultation to team members, management, and clients regarding digital marketing improvements, SEO strategies, and online branding best practices. Digital Marketing Manager | SEO | SMM | PPC | Content Marketing Webicosoft-Rawalpindi December 2022 to January 2024 • Reviewed and optimized SEO content across websites, social media, and other platforms, boosting SERP ranking by 250% in a year. • Developed digital marketing plans for startups and established businesses, increasing client ROI by an average of 25%. • Managed, trained and supervised a team of 8-12 (content writers, SEO specialists, graphic designers, and developers), delivering 95% of projects ahead of deadlines. • Proofread and finalized content pre-publishing, reducing errors by 96%. Oversaw comprehensive digital marketing services (PPC, SEO, SMM, Lead Generation), growing campaign reach by 40% year-over-year. • Delivered fortnightly, monthly, and quarterly performance reports, identifying trends that improved conversions by 20%. • Provided actionable growth strategies, driving a 40% increase in client retention. • Executed PPC projects, achieving a 30% reduction in cost-per-click through optimization. • Led SEO and PPC initiatives, elevating client search rankings by an average of 10 positions within 3 months. • Conducted client progress meetings, securing a 95% satisfaction rate based on feedback. SEO and Content Manager Globosoft Technologies-Islamabad March 2022 to December 2022 • Devising and executing result-oriented Digital Marketing Strategies tailored to business goals and target audience. • Offering Professional SEO Content Writing Services — creating SEO-friendly blogs, website content, service pages, and landing pages optimized for higher search engine visibility. • Complete SEO Services — specializing in On-Page SEO, Off-Page SEO, and Technical SEO for website optimization, link building, and search engine ranking improvements. • Social Media Management — Creating content strategies, designing posts, managing brand pages, engaging the audience, and running paid advertising campaigns across platforms. • Content Creation & Branding — Managing content calendars, creative post designing, social media copywriting, and building a consistent brand presence across digital platforms. • Managing one of the world’s top Online Quran Academy websites (ranked by traffic) with: 80K+ Monthly Clicks, 2.5 Million Monthly Impressions • Organic growth for clients' websites through advanced SEO and content strategies. • Providing consultation to team members, management, and clients regarding digital marketing improvements, SEO strategies, and online branding best practices. • Reporting and Analytics. SEO Content Manager Accotax-London March 2021 to March 2022 UK-Based Taxation Firm (Head Office in London, Regional Office in Islamabad) • Served as SEO Content Writer and later Content Manager for Accotax, Accotech, CruseBurke, Cheap Accountants, and other UK-based accounting firms, writing and ranking 800+ blogs and improving the SEO performance of 100+ articles and service pages. • Developed new and engaging storylines to educate, inform, and inspire while promoting unique brand value. • Translated complex tax-related topics into clear, compelling content across diverse platforms and formats, tailored to different audience segments. • Oversaw the editorial process, including content ideation, research, writing, and fact-checking, ensuring high-quality content delivery. • Collaborated with senior management to define content KPIs, and reported on performance, contributing to continuous content optimization. • Ensured all content was SEO-optimized, leveraging keyword research to improve search rankings and online visibility. • Maintained and updated existing content, ensuring relevance and alignment with industry standards and trends. • Contributed to the overall success and growth of company through strategic content initiatives. • Key Increased organic traffic by 37% within 5 months by implementing effective SEO strategies and keyword research. • Enhanced website visibility and search rankings, positioning the company as a leading authority in the taxation sector. SMM | SEO | Content Writing (Part Time) Albasirah Research Institute-Islamabad August 2016 to April 2019 • Assisted in managing and optimizing social media platforms, including Facebook, Instagram, and YouTube, to increase online visibility and audience engagement. • Performed YouTube SEO and Facebook Page Optimization to improve reach, video visibility, and follower growth. • Created basic graphic designs and video edits for social media posts, campaigns, and awareness content using design tools. • Prepared reports and performance statistics to track the progress of marketing campaigns and social media growth. • Contributed to content writing for social media posts, captions, and publications focused on community engagement and brand messaging. • Supported the digital marketing team in executing campaigns and building the NGO’s online presence. Education B.S (Hons) in English Literature National University of Modern Languages - Islamabad Skills • Email Marketing (1 year) • SEO Content Writing (6 years) • Local SEO (3 years) • Ahrefs (4 years) • Editing and Proofreading (4 years) • Google Analytics (5 years) • Google Merchant Center (1 year) • Off-Page SEO (4 years) • Monday (2 years) • SEO Writing (4 years) • Analytics (5 years) • Writing Skills (6 years) • Content Writing (5 years) • Basic Video Editing (4 years) • Social Media Marketing (5 years) • Trello (4 years) • Google Drive (4 years) • SEO (6 years) • Google Trends (3 years) • Semrush (4 years) • Slack (2 years) • Google Tag Manager (2 years) • On-Page SEO (5 years) • E-Commerce SEO (2 years) • Google Ads (4 years) • Basic Graphic Designing (5 years) • Google Keyword Planner (3 years) • Social Media Management (8 years) • Blogging (5 years) • Technical SEO (3 years) Languages • English - Expert Links https://www.upwork.com/freelancers/~01b9bd001c238d48f1 Certifications and Licenses Advanced Google Analytics June 2024 to June 2027 Advanced Google Analytics • Provider: Google Analytics Academy • Issued: June 2024 - Expires: June 2027 This certificate showcase your ability to use Google Analytics 4 to gain valuable insights and make marketing decisions. Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features. By earning the Google Analytics Certification, Google recognizes your ability to: Setup a Google Analytics 4 property for a website or an app Collect the data you need for your business and use the various reporting tools and features Recognize key measurement features that can show the effectiveness of your online marketing efforts. Google Ads Search Certification August 2024 to August 2025 The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network. Google Ads Apps Certification August 2024 to August 2025 As described by Google, the holders of the Google Ads Apps Certification are able to create Google App campaigns to deliver business impact. They understand the fundamentals of campaign creation and advanced optimization strategies. Among their skills: understanding how App campaigns drive marketing success by enabling user discovery and engagement; creating an App campaign to meet a specific marketing goal; improving the performance of an App campaign with advanced strategies for campaign, creative, and measurement excellence; enhancing app quality and discoverability. Google Ads Display Certification August 2024 to August 2025 The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns. SEO Certificate by Semrush Academy June 2024 to June 2025 SEO Certificate • Provider: Semrush Academy • Issued: June 2024 - Expires: June 2025 • Certification ID: 413337 I'm thrilled to announce that I've achieved my Semrush certification! This certification proves my proficiency in SEO skills. Joining the ranks of professionals like Brian Dean, I'm now recognized for my expertise in SEO, content marketing, and competitive research. This accomplishment is a significant milestone in my professional journey, and I'm excited to leverage these skills in my future marketing endeavors. Additional Information Freelance Digital Marketing Specialist Worked remotely on a part-time freelance basis with clients and companies based in Dubai, UK, Australia, and the USA. Responsibilities: • Provided SEO, Content Writing, and Social Media Marketing services tailored to diverse industries and international markets. • Managed SEO strategies including On-Page, Off-Page, and Technical SEO to improve website rankings and visibility. • Created optimized content for websites, blogs, and social media platforms to drive engagement and organic traffic. • Handled Social Media Management, content creation, and audience engagement strategies across Facebook, Instagram, and LinkedIn. • Worked on Google Ads campaigns, keyword research, and PPC strategy for lead generation and conversion optimization. • Delivered regular reports and performance analysis to clients for transparency and continuous improvement. • Collaborated directly with international clients, understanding their market needs and providing customized digital marketing solutions.