Saqib Anjum

Saqib Anjum Business Operations | Business Technology | Analytics | Innovation Email:- LinkedIn: Saqib A. Professional Summary Experienced Business Operations and Technology Specialist with over 8 years in managing the full customer lifecycle, optimizing technology stacks, and driving operational efficiency. Proven expertise in implementing and improving CRM systems, automating processes, and leveraging data analytics to enhance customer experience and maximize lifetime value. Skilled in the Salesforce ecosystem (Marketing Cloud, Sales Cloud, Commerce Cloud, Pardot, High Velocity Sales), and familiar with a wide range of CRM and marketing automation platforms, including HubSpot, Marketo, Zoho, and Keap. Key skills include: • • • • • • • Customer Lifecycle Management: Expertise in managing and optimizing the full customer journey, from lead generation to retention. Technology Stack Optimization: Over 8 years of experience implementing, improving, and migrating business technology stacks for enterprises and startups. CRM and Marketing Automation: In-depth knowledge of Salesforce, HubSpot, Marketo, and other CRMs to streamline business processes and improve marketing operations. Data Analytics & Reporting: Hands-on experience with Redash, BigQuery, Looker, Snowflake, and Power BI for reporting and dashboard creation. Productization & Innovation: Led product development cycles, from ideation and prototyping to market launch, with a focus on AI and LLM integration for cuttingedge solutions. Leadership & Cross-Functional Collaboration: Managed teams, drove strategic initiatives, and collaborated with R&D, marketing, and sales to align innovative solutions with business goals. Backend Development & Patents: Spearheaded backend development processes, ensuring scalable infrastructure, and securing patents for novel business technology products. Proven track record in enhancing business operations, improving team performance, and driving growth through the effective use of technology and data-driven insights. Strong advocate for process implementation, innovation management, and stakeholder engagement to support long-term business objectives. Technical Expertise and Technology Stack • • Data Analytics & Visualization: Proficient in Looker, Snowflake, Redshift, BigQuery, Google Data Studio, Google Analytics, and Advanced Excel for creating data-driven insights and dashboards. CRM Platforms: Hands-on experience with HubSpot, Zoho, SugarCRM, Salesforce, and PipeDrive for customer relationship management and optimization. • • • Email Marketing Tools: Expertise in Marketo, Pardot Lightning (B2BMA), Salesforce Marketing Cloud, Klaviyo, MailChimp, Active Campaign, SharpSpring, and Keap for creating and automating campaigns. Marketing Technology Stack: Skilled in tools such as Datorama, Zapier, Discourse, Kajabi, ConvertKit, Figma, Google Ads, Landingi, Leadpages, Unbounce, and Instapage for marketing operations and campaign management. Coding & Scripting: Competent in SQL, SOQL, and intermediate-level HTML and CSS for database management and technical integrations. Managerial Approach I am committed to fostering a growth-oriented culture that emphasizes continuous learning and skill development. By empowering team members to take ownership of their tasks, I build trust and provide guidance as needed, avoiding micromanagement. With a strong focus on Agile and Scrum methodologies, I encourage flexibility and iterative progress in project execution. As an advocate of Kanban boards, I ensure transparency, efficiency, and clarity in workflow management. My leadership style is centered on open communication, team collaboration, and maintaining extensive documentation for consistency and alignment. By focusing on results while fostering a culture of continuous improvement, I support teams in achieving their full potential and driving organizational success. Experiences Senior Technical Project Manager - Data Platform & Services Upwork Inc. | Remote | October 2024 – Present As a Senior Technical Project Manager at Upwork, I lead cross-functional teams to build and enhance Upwork’s end-to-end platform for analytics and insights. My role centers on collaborating with Product, Engineering, Analytics, and Marketing teams to create datadriven solutions that empower decision-making, support business growth, and improve the customer experience. Key Responsibilities: • • • • Cross-Functional Collaboration: Partner closely with business leaders and teams across Upwork to understand their analytical needs, synthesize them into actionable initiatives, and define program roadmaps and success metrics. Data Ownership & Understanding: Work directly with internal and external data owners to ensure a deep understanding of how data is generated, its implications, and its application in production and analytics. I take ownership of metadata and data fields, ensuring all stakeholders have access to accurate, actionable insights. Platform & Solution Design: Collaborate with engineering and architecture teams to design an extensible data model that meets user requirements, focusing on making the data platform more analytic-friendly. Requirements Documentation & User Stories: Create clear and actionable requirements, including Epics and User Stories for engineering teams, ensuring that business needs are translated effectively into technical deliverables. • • • Prioritization & Project Management: Drive the prioritization of data initiatives, facilitate trade-off discussions, and communicate progress and status to leadership and other stakeholders. Day-to-Day Operations Support: Manage operational issues by troubleshooting data problems, validating data quality, and supporting business inquiries. Data Standards & Analytics: Collaborate with engineering teams to drive standards for data capture and ensure that source systems meet analytics requirements. Key Achievements: • • • Spearheaded the development of critical data initiatives that have supported major growth and operational improvements across Upwork’s platform. Successfully drove business results by translating data requirements into actionable, cross-functional plans, contributing to the platform's ability to deliver business intelligence and analytics at scale. Proactively identified and resolved data issues, improving data quality and ensuring seamless collaboration between business and engineering teams. Marketing Technology and Analytics Consultant Hockeystack | Remote | June 2024 – Present As a Marketing Technology and Analytics Consultant at Hockeystack, I specialize in integrating marketing technologies and ensuring seamless data flow and analytics capabilities for clients. My role focuses on empowering businesses to optimize their marketing performance and improve decision-making through accurate data and actionable insights. Key Responsibilities: • • • • • CRM Integration & Management: Work extensively with HubSpot and Salesforce, ensuring smooth integration and alignment with client business processes. Client Onboarding: Guide clients through the onboarding process for Hockeystack, ensuring their systems are set up for success and optimized for data-driven decisionmaking. API Connection Testing: Test and validate API connections to ensure seamless integration across marketing and analytics platforms, identifying and resolving issues proactively. Data Quality Assurance: Conduct rigorous data quality checks to ensure the accuracy and reliability of client analytics data. Analytics Insights & Reporting: Provide actionable insights by analyzing data trends and creating dashboards that help clients understand their marketing performance and customer behavior. Key Achievements: • • Successfully onboarded multiple clients, reducing time-to-value and increasing adoption rates for Hockeystack’s platform. Improved data accuracy and reliability by developing robust testing protocols for API connections and data integrations. • Delivered analytics reports that identified key growth opportunities, enabling clients to optimize their marketing strategies and improve ROI. Senior Business Technology Manager Mountainise Inc. | Remote | August 2023 – Present As a Senior Business Technology Manager at Mountainise, I operate at the level of a consulting partner, leading strategic initiatives, driving product innovation, and managing complex client-facing projects. I oversee the integration of business technology stacks, delivering end-to-end solutions that optimize marketing operations, enhance data analytics, and improve decision-making capabilities. Key Responsibilities: • • • • • Led the productization strategy for innovative solutions, transforming ideas into market-ready products. Directed a cross-functional team focused on driving product development, from ideation through launch, ensuring alignment with market needs. Worked with clients to implement advanced Salesforce, Marketo, and HubSpot integrations, ensuring seamless business operations. Optimized client data pipelines and analytics processes, implementing Datorama and Snowflake to improve reporting and visualization. Enhanced data capture processes and integrated Salesforce Marketing Cloud with Sales Cloud, Service Cloud, and other platforms to support business growth. Key Achievements: • • Spearheaded the successful transition of multiple clients to Lead Scoring V2 and Lead Routing V2, optimizing lead management and sales alignment. Delivered data-driven insights and improved client performance by streamlining processes and automating key workflows. Business Technology Manager Mountainise Inc. | Remote | March 2022 – July 2023 In this role, I worked with clients to implement and optimize technology stacks, focusing on CRM systems, data pipelines, and marketing automation tools. I played a key role in facilitating cross-team collaboration and ensuring the effective integration of data systems to improve marketing and sales strategies. Key Responsibilities: • • • • Led the integration of Discourse with Snowflake, enabling advanced data analysis for marketing and sales teams. Implemented Datorama into Salesforce to improve reporting capabilities and stakeholder analytics. Collaborated with IT stakeholders to define and document business requirements, translating them into actionable data-driven marketing strategies. Developed and maintained data models and dashboards in Power BI, using SQL and Snowflake for seamless reporting and performance tracking. • Supported the deployment of Salesforce Marketing Cloud, Salesforce Data Cloud, and integrated these with third-party applications for broader marketing insights. Key Achievements: • • Delivered operational improvements for clients by streamlining marketing automation programs, integrating multi-channel communication tools. Enhanced data-driven marketing capabilities, improving client ROI through more efficient processes and better lead segmentation. Senior Marketing Technology Manager Mountainise Inc. | Remote | January 2020 – February 2022 As a Senior Marketing Technology Manager, I managed and executed complex CRM and marketing automation projects, leading cross-functional teams to improve client operations. I worked closely with clients to identify and implement technology solutions that improved lead generation, conversion rates, and overall marketing efficiency. Key Responsibilities: • • • • • Managed CRM and marketing automation implementations for clients, focusing on Salesforce, Marketo, and HubSpot. Led client consulting engagements, developing strategies and roadmaps for implementing marketing technologies and optimizing processes. Built data structures and integrated Salesforce with Marketo for enhanced lead management and marketing analytics. Implemented best practices for marketing automation, including list management, segmentation, and data hygiene, improving campaign effectiveness. Developed split-testing frameworks and tracking systems to optimize click-through and conversion rates for clients. Key Achievements: • • Increased campaign ROI for clients by enhancing lead qualification processes and automating workflows. Successfully managed multiple high-impact projects, delivering them on time and within budget while exceeding client expectations. Marketing Operations Consultant Mountainise Inc. | Remote | April 2018 – December 2019 In this consulting role, I led the implementation of marketing technology stacks and data analytics solutions for clients across various industries. I provided strategic guidance to improve marketing effectiveness and ensure the integration of key platforms to streamline operations. Key Responsibilities: • Led the implementation of Marketo, Salesforce, and Google Analytics for clients, optimizing their MarTech stacks for better customer engagement. • • • • Ensured high-quality data integration between Salesforce and Marketo, improving data segmentation and targeting accuracy. Collaborated with cross-functional teams to optimize lead management and improve the alignment between sales and marketing. Developed strategies for inbound marketing, sales enablement, and marketing automation, customized to clients' needs and business objectives. Implemented marketing automation strategies to drive ROI and align with clients’ long-term business goals. Key Achievements: • • Successfully implemented marketing automation strategies that increased client engagement and improved lead conversion rates. Delivered actionable insights from data analytics that empowered clients to optimize their marketing efforts and drive growth. Associate Consultant Mountainise Inc. | Remote | March 2016 – March 2018 As an Associate Consultant at Mountainise, I worked closely with clients across multiple industries to optimize their marketing technology stack and ensure seamless integration of marketing automation systems. My role involved managing technology integrations, improving customer journeys, and delivering data-driven insights to enhance marketing performance. Key Responsibilities: • • • • • • • Marketing Operations Leadership: Served as the point of contact for clients' marketing technology stack, including HubSpot, Salesforce, Instapages, Google Analytics, Google Tag Manager, and Snowflake, ensuring smooth integration and efficient operations. Marketo Migration & Product Ownership: Led the successful migration of clients to Marketo as the Marketo Product Owner, managing dynamic chat features and ensuring seamless integration with the existing tech ecosystem. Tool Optimization & Integration: Managed and optimized advanced marketing tools like Demandbase, Align.ly, and Metadata, improving targeted marketing efforts and operational efficiency. Cross-Functional Collaboration: Collaborated with internal teams and clients to align marketing operations with strategic business goals, driving improved lead generation and customer engagement. Email Marketing Campaigns: Developed and executed tailored email marketing campaigns across HubSpot and Marketo for various industries including healthcare, tech, finance, and automotive. Customer Journey Optimization: Analyzed and optimized client customer journeys and lifecycle strategies, enhancing customer experience and contributing to long-term retention. Digital Presence & Creative Collaboration: Coordinated with digital and creative teams to develop cohesive digital marketing assets for social media, podcast promotions, and public relations. • • Data Analytics & Reporting: Leveraged Google Data Studio for client dashboarding, conducting data analysis using Webtrends and Google Analytics to provide actionable insights into marketing performance. Web Performance Analysis: Produced detailed reports on clients' web performance, including a comparative analysis of Tealium versus Google Tag Manager, identifying efficiencies in tag management tools. Key Achievements: • • • Successfully led the transition of multiple clients to Marketo, improving marketing automation capabilities and campaign performance. Enhanced client marketing strategies by integrating new technologies and optimizing existing tools, resulting in improved targeting, engagement, and ROI. Developed comprehensive reporting systems that provided clients with actionable insights and improved decision-making for marketing strategies. Education: BS Management Sciences | LUMS | September 2020 – May 2024