Saptarshi Sarkhel

Saptarshi Sarkhel Business Development Manager Dubai, UAE | - |-https://www.linkedin.com/in/saptarshisarkhel/ EXECUTIVE SUMMARY Self-motivated and success-driven business development, sales and marketing associate based in Dubai for 16+ years with exposure to GCC. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building, and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives. CORE COMPETENCIES • • • • • • • • • Brand Marketing & Communications Business Development & Forecasting Budgeting and Corporate planning Sales Operation Product Positioning & Branding Strategic partnerships and JV Business Analytics Copy writing, Public & Media relations Web & Print Content Development • • • • • • • • • Sales management Customer acquisition Focus Group & Market Research Sales Collateral & Support Analytical Presentation SEO,SEM, ROAS, CPC, AOV, CLTV New Product / Service Launch Data Mining / MIS Team Leadership PROFESSIONAL EXPERIENCE Manager – Business Development, Marketing, Branding & Business Analytics – Valiant Universal (Dubai, U.A.E) June 2021 – Till Date KEY DELIVERABLES: • • • • • • • • • • • • • • • • Developed new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services Managed organizational sales by developing a business plan that covers sales, revenue, and expense controls. Developed and oversaw marketing functions to identify key marketing strategies for successful new customer acquisition and sales growth. Meeting planned sales goals and gross-profit plans by implementing marketing strategies; and analyzing trends and results. Implemented marketing plans, market research and developing the core positioning and messaging for the service and products. Generated new sales and maintained existing sales accounts through skilled large account management. Developed Customer Business Plan (CBP), conduct periodic business review, negotiate & agree on Business Development Implemented new sales initiatives, strategies, and programs to capture key demographics. Developed negotiating strategies by examining risks and potentials as well as estimating partners' needs and goals. Managed and maintained a structured analysis of target markets, clients, and documentation in the CRM system. Managed Corporate Communications, Sales Collateral, Copy writing, Public & Media Relations. Developed and initiated a partnership program / deal structuring to expand reach into new markets and territories. Brand Marketing & Communications (ATL / BTL). SEO & SEM / Web & Print Content Development. Managed digital marketing budget, continuously improving on ROI and meeting new customer acquisition goals through ongoing forecasting and results analysis. Monitored attribution and analytics, with a focus on CPA, AOV, ROAS and CLTV. Asst. Manager - Marketing, Branding & Business Analytics – NICO International Ship Repair (Dubai, U.A.E) May 2008 – May 2021 KEY DELIVERABLES: • Developed strategic marketing programs / plans, ensuring overall profitability, revenue growth, maximum market penetration, brand awareness, sell-through, and client satisfaction. • Managed deal structuring and agreement / contracts formulation with local & overseas partners / agencies. • • Partner management– business performance, revenue, leads, marketing intelligence, commission calculations etc. Managed market segmentation to identify and channelize the product and services specific to the business requirement. • Overall responsible for digital marketing campaigns, design and copywriting for digital and print assets, as well as internal and external communications, including website, social media, PR, trade and community engagement • Oversaw all marketing activities (merchandise / product literature / advertising / signage etc.) and saved $ 100K+ in 2019 / 2020 • Increased the media presence by 60% (print and online) year on year • Managed 50+ Local & International Exhibitions / Events / Business meets • Team Leader in analysis, development, and implementation of strategic business plans & policies, sales reports / forecasts, ensuring organizational growth, targeting maximum profitability & cost effectiveness. • Established Performance analysis of sales agents on hit-rate, region and country, product category, end-user, agreement nature, commissions-structure. • Generated the Data analysis structural reports for senior management and other functional areas to make critical business decisions based on the Oracle Fusion CRM, Oracle JD Edward Enterprise & IBM Cognos Analytics • Spearheaded the implementation of Oracle Fusion and Zoho Corp. CRM for the automation of business analysis with a 45% increased lead generation • Developed website concept and content, coordination, management & regular content upload ~ complete CMS management • Improved web presence through SEO, A/B Testing, successfully increasing overall website traffic by ~30% Sr. Corporate Communication Officer – Reliance Communication (Kolkata, India) Dec 2006 – May 2008 JOB RESPONSIBILITY: Media Relations, Internal Communication, Writing and Editing Reports, Corporate Brand Management and giving assistance to the Marketing strategies. KEY DELIVERABLES: • • • • • • • • • • Perception study – finding out the Company’s position vis-à-vis the universe. Identifying the right corporate philosophy. Analysing the target – audience. Setting up communications model – Internal & External. Media Relations – maximizing media relations in case of need. Communications to Media. PR support to Marketing & all other departments. Communication Audit. Company Event Management (Press Conference, Special Company Events, Product Launch) Strategic interventions, Lateral Communications/support services Sr. Quality Officer (Motor Insurance) – ICICI Lombard / ICICI Venture (Kolkata, India) Dec 2005 – Dec 2006 JOB RESPONSIBILITY: • • • Managing the entire “Quality Analysis and Checking” process and Policy Generation of the Motor/Two-Wheeler Insurance Policies of Kolkata (ROPS) and other eastern states (BOPS). Software used – Online Manager and GENISYS Target achieved – 2,000 policies in Dec’05 – 12,000 policies in Dec’06 Trainee in Film Editing - Avitel Post Studioz - Media & Communication (Mumbai, India) June’04 – Dec’05 • • Worked as a trainee in editing studio – Avitel Post Studioz (Mumbai). Edited various shows, corporate films, awards ceremony Handled projects related to film editing, visual presentations, photo editing, electronic cinematography, electronic editing. SCHOLASTICS / AWARDS • PGC in Business Management – MICA (Mudra Institute of Communications, India) – 1 / 2020 Major: Principles Of Economics / Communication Management / Marketing Management / Financial Management / Business Environment and Policy (Domestic & Global) / People Management (OB, OD, HR) / Operations & Supply Chain Management / Strategic Management / Contemporary Issues in Management /Project Management • Bachelor of Information Technology (B.IT) –Visva Bharati - Central University – 3 / 2004 • Advance Diploma in Media - Arena Multimedia (Aptech Group) 2 /2002 • Certified DNV Internal Auditor (ISO 9001:2015 // ISO 14001: 2015 // OHSAS 18001: 2007) - Integrated Management System for Quality + Environment + Safety • • • • • • • Certified Oracle Fusion Sales Cloud Implementer Certificate: Leadership Management Training Certificate: Safety Leadership fundamentals Certificate: Microsoft SharePoint Designer Certificate: Marketing Tools: Digital Marketing Tools and Services Certificate: Sales Forecasting Certificate: Social Media Stories SOFT SKILLS • • • Self-driven, Dedicated and Committed. Ability to work under pressure to meet deadlines. Strong organizer and motivator. KNOWLEDGE PURVIEW • • • • • • • Microsoft Office Suite Adobe Creative Suite Photoshop , Corel Draw, Illustrator, After-effects, Premier Adobe Dreamweaver Oracle JD Edward / Cognos / Oracle Fusion Analytics / Zoho CRM / Zoho Analytics / Power BI Internet Technologies-HTML Content Management System PERSONAL DOSSIER • • • • Date of Birth: 7th November 1982 Current Address: Jumeirah Village Circle, Dubai (United Arab Emirates) Sex: Male Valid U.A.E Driving License